Audience Strategy & CRM Manager

Pizza Hut; Plano (TX); On-site; USD 110,500 - 116,910; Full time

Job summary

A leading restaurant chain is seeking a Marketing Manager to join the Marketing team in Plano, Texas. This role focuses on building scalable audience segments and driving personalized marketing initiatives. The ideal candidate will have 7-9 years of data analytics experience, particularly in CRM operations, and will be skilled in SQL and CRM platforms like Braze. Excellent communication and analytical skills are a must. Competitive salary offered, along with bonus eligibility.

Qualifications

• 7-9 years of experience in data analytics, preferably in CRM operations.
• Experience with CRM or CDP platforms is strongly preferred.
• Strong communication skills to gather and translate requirements.

Responsibilities

• Build and maintain marketing audience segments based on CRM strategy.
• Activate and manage audiences within CRM platforms, ensuring QA.
• Investigate new audience opportunities by analyzing customer behavior.

Skills

Data analytics

CRM operations

Audience management

Attention to detail

Excellent communication

SQL

Cross-functional collaboration

Analytical mindset

Tools

SQL (Snowflake preferred)

CRM platforms (Braze, Treasure Data)

Job description

A leading restaurant chain is seeking a Marketing Manager to join the Marketing team in Plano, Texas. This role focuses on building scalable audience segments and driving personalized marketing initiatives. The ideal candidate will have 7-9 years of data analytics experience, particularly in CRM operations, and will be skilled in SQL and CRM platforms like Braze. Excellent communication and analytical skills are a must. Competitive salary offered, along with bonus eligibility.