Director of Media Analytics & Insights

Crossmedia Inc; New York (NY); Hybrid; USD 125,000 - 150,000; Full time

Benefits offered by this job

Hybrid work options

Open PTO

Healthcare options

401k with company match

Paid sabbatical

Parental leave

Tech reimbursement

Learning & development

Job summary

Crossmedia seeks a passionate, collaborative Director to join Redbox, Crossmedia's analytics and business intelligence team. You will help lead the development and implementation of analytics solutions to evaluate and optimize marketing performance, guiding clients in understanding the effectiveness of their media investments across channels to maximize ROI.

As a senior member, you will partner with the Group Director to review briefs, provide analytics leadership on client strategic challenges,

Qualifications

• 5+ years in data analytics, ideally in a media agency.
• MA or BA in mathematics, statistics, or business analytics.
• Experience crafting measurement frameworks and test/learn agendas across media types.
• Experience with MMM and other media measurement methods.
• Strong ability to translate data into client-ready insights.
• Excellent collaboration and communication skills.

Responsibilities

• Act as a key Redbox lead across assigned accounts and measurement initiatives.
• Build relationships with client leads across media, analytics, and brand teams.
• Partner with internal Media Planning and Strategy teams to align client goals.
• Translate modeling outputs into actionable client recommendations.
• Lead development of reporting and dashboarding platforms and coach analysts.

Skills

Data analytics in media

Measurement strategy

MMM

Python/R/SQL

Client storytelling

Team leadership

Communication skills

Education

MA/BA in quantitative field

Tools

Python

R

SQL

Job description

Crossmedia seeks a passionate, collaborative Director to join Redbox, Crossmedia's analytics and business intelligence team. You will help lead the development and implementation of analytics solutions to evaluate and optimize marketing performance, guiding clients in understanding the effectiveness of their media investments across channels to maximize ROI.

As a senior member, you will partner with the Group Director to review briefs, provide analytics leadership on client strategic challenges,