Audience Strategy & Analytics, Supervisor

CROSSMEDIA; New York (NY); Hybrid; USD 110,000 - 160,000; Full time

Benefits offered by this job

Hybrid work accessibility

Paid sabbatical at milestones

Healthcare options

401k with company match (USA)

Parental leave

Professional development

Job summary

Crossmedia seeks a Supervisor, Audience Analytics to join Redbox, Crossmedia's marketing science and data science team. You will connect data, audience insights and media strategy for clients, translating complex analyses into actionable recommendations.

Youll mentor junior colleagues, shape analytics capabilities, and collaborate with planning, strategy, research and programmatic teams to drive media results.

Qualifications

• 4+ years in audience analytics or related field.
• Experience in media/marketing data environments.
• Strong understanding of audience strategy and data-informed decisions.
• Experience with segmentation, profiling, CRM analysis and lookalike modeling.
• Familiarity with Experian, TransUnion, MRI-Simmons, YouGov or GWI.
• Comfort with SQL, Python, or R.
• Strong communication and storytelling skills, with client-facing experience.
• Experience mentoring junior team members.
• Bachelor’s degree in a quantitative/analytical discipline preferred.

Responsibilities

• Lead audience strategy and analytics projects across existing clients and new business.
• Collaborate with clients and internal teams to translate business questions into research approaches.
• Develop audience strategies through profiling, segmentation and CRM analysis.
• Utilize first- and third-party data to uncover insights and opportunities for media planning.
• Create clear visualizations and compelling stories for clients and teams.
• Mentor Analysts and Senior Analysts, guiding priorities and quality of work.
• Contribute to growth of Redbox’s audience analytics capabilities through dashboards and training.

Skills

Audience analytics

Data storytelling

SQL

Python

R

CRM analysis

Lookalike modeling

Mentoring junior staff

Education

Bachelor's in Statistics/Mathematics/Economics/Engineering/Info Systems

Tools

SQL

Python

R

Experian

TransUnion

MRI-Simmons

YouGov

GWI

Job description

Crossmedia is the global media independent. We’re committed to doing media and business the right way, guided by the principles of TRUST, REASON and the Pursuit of HAPPINESS. Crossmedia US was founded in NY in 2000 and is one of the largest minority-owned full-service media planning & buying agencies in the nation. We are 500+ Crossmedians worldwide with big ambitions to continue to grow with soul.

We focus on what media agencies should do: create innovative connections between brands and people regardless of channel or budget. And we do it in an honest way. We are and always have been a values-based organization. We earn our clients TRUST by ensuring media transparency in our business model and objectivity in decision-making. We apply REASON & logic to finding solutions to our clients' greatest business challenges. The Pursuit of HAPPINESS matters to us. Big time. We invest in each colleagues’ professional & personal wellbeing and growth. It’s why we have countless initiatives, clubs & cultural events dedicated to our people and why we have been the top ranked media agency named to Ad Age’s Best Places to Work for the past seven years in a row.

We have offices in the US, London and Germany. Our client roster includes U.S. Bank, Invesco, Newell Brands, NASCAR, American Cancer Society, Ricola, Herschend Family Entertainment, Zalando, Edible Arrangements, Citizens Bank, and more.

ABOUT THE ROLE

We're looking for a Supervisor, Audience Analytics to join Redbox, Crossmedia's marketing science and data science team.

This is a client-facing role for someone who enjoys connecting data, audience insights and media strategy. You'll work with clients and agency teams to understand business challenges, develop audience strategies, uncover insights and turn analysis into clear, actionable recommendations.

You'll also have the opportunity to mentor junior team members and help shape how Redbox continues to build its audience analytics capabilities.

If you're someone who can move comfortably between data, strategy and client conversations — and enjoys figuring out the story behind the numbers — we'd love to hear from you.

• Lead audience strategy and analytics projects across existing clients, new business opportunities and internal initiatives.
• Partner with clients and agency teams to understand business and media objectives, identify target audiences and translate business questions into thoughtful research and analytics approaches.
• Develop audience strategies through profiling, segmentation, CRM analysis, lookalike modeling and opportunity sizing.
• Work with audience data and research platforms such as Experian, TransUnion, MRI-Simmons, YouGov and GWI.
• Analyze first-party and third-party data to uncover meaningful insights and opportunities for media and marketing.
• Use analytical tools such as SQL, Python, R or similar platforms to explore data and support recommendations.
• Turn complex analysis into clear visualizations, compelling stories and actionable recommendations for clients and internal teams.
• Help develop and manage custom audience solutions, working with internal teams and external data, research and technology partners.
• Represent audience analytics in client meetings, clearly communicating findings, methodologies and recommendations to both technical and non-technical audiences.
• Collaborate across planning, strategy, research, programmatic, investment, Ad Ops and other agency teams to connect audience insights to media and communications strategies.
• Mentor and support Analysts and Senior Analysts, helping them develop their analytical skills, manage priorities and deliver strong work.
• Contribute to the continued growth of Redbox's audience analytics capabilities through new approaches, dashboards, training and thought leadership.

REQUIREMENTS

• 4+ years of experience in audience analytics, media analytics, marketing science or a related field.
• Experience working within a media agency, media technology company or a related marketing/data environment.
• Strong understanding of audience strategy and how audience data can inform media and marketing decisions.
• Experience with audience segmentation, profiling, CRM analysis, lookalike modeling and/or audience development.
• Familiarity with audience data and research platforms such as Experian, TransUnion, MRI-Simmons, YouGov or GWI.
• Comfort working with data and analytical tools such as SQL, Python, R or similar platforms.
• Strong communication and storytelling skills, with the ability to turn complex analysis into clear insights and recommendations.
• Experience managing, mentoring or developing junior team members.
• A bachelor's degree in a quantitative or analytical discipline such as Statistics, Mathematics, Economics, Engineering or Information Systems is preferred.

CROSSMEDIA BENEFITS

Our principles of Trust, Reason, and the Pursuit of Happiness are brought to life through benefits that recognize and support the diversity and physical, emotional, and professional well-being of our people, including:

• Flexibility to work in hybrid manner with in-office and work from home options (depending on role).
• Open/Flexible PTO/Annual leave with US & UK specific policies
• Sponsored healthcare options and agency-wide physical & mental health support
• 401k with company match (USA), and generous Pension (UK)
• Paid sabbatical at significant milestone anniversaries
• Generous paid parental leave policy
• Life milestone recognition & support
• The Pursuit of Happiness Fund devoted to helping Crossmedians find their happy (be it travel, enrichment class, fitness membership or professional development)
• Cell phone/tech reimbursement
• Student Loan payment plan (US)
• Learning & Development and training programs
• And burgers – lots and lots of burgers

Diversity is in our DNA. As a minority-owned company, our commitment to an inclusive environment has long been embedded into agency practices and at every level. Almost one third of senior leadership identifies as a person of color and over half of our executive leadership are women. We have active mentoring & internship programs that create opportunities for underrepresented groups. Internal agency programming is anchored by XMEquity365, a permanent, year-round initiative fostering acknowledgement and support of marginalized communities within five pillars – Excellence, Voices, Education, Giving & Representation.