Audience Journey Marketing Lead

Lincoln Center for the Performing Arts; New York (NY); On-site; USD 110,000 - 160,000; Full time

Job summary

Lincoln Center for the Performing Arts seeks a Senior Manager, Audience Journey Marketing to craft audience journeys and lifecycle strategies that foster discovery and loyalty to Lincoln Center’s performing arts mission.

The role reports to the Lifecycle & Retention Marketing Director and focuses on personalization, next-best-action, and cross-team collaboration to innovate marketing tools and campaigns across channels.

Qualifications

• Experience building audience journeys and lifecycle programs.
• Strong ability to segment and personalize communications across channels.
• Proficiency with CRM platforms and reporting.
• Experience with Tessitura a plus.
• Excellent collaboration and project management skills.

Responsibilities

• Develop lifecycle marketing strategies and audience journeys to drive loyalty and repeat attendance.
• Design journeys across channels and collaborate with programming, campaigns, digital, and partner teams.
• Own segmentation, testing plans, and performance analysis to optimize campaigns.
• Lead email marketing operations and support staff in using the ESP with segmentation best practices.
• Manage junior team members and stay current on industry trends to drive innovation.

Skills

Audience journey design

Lifecycle marketing

CRM systems

Email & SMS campaigns

Cross-functional collaboration

Data-driven decision making

Education

Bachelor's degree or equivalent

Job description

Lincoln Center for the Performing Arts seeks a Senior Manager, Audience Journey Marketing to craft audience journeys and lifecycle strategies that foster discovery and loyalty to Lincoln Center’s performing arts mission.

The role reports to the Lifecycle & Retention Marketing Director and focuses on personalization, next-best-action, and cross-team collaboration to innovate marketing tools and campaigns across channels.