Senior Manager, Audience Journey Marketing

Lincoln Center for the Performing Arts; New York (NY); On-site; USD 110,000 - 160,000; Full time

Job summary

Lincoln Center for the Performing Arts seeks a Senior Manager, Audience Journey Marketing to craft audience journeys and lifecycle strategies that foster discovery and loyalty to Lincoln Center’s performing arts mission.

The role reports to the Lifecycle & Retention Marketing Director and focuses on personalization, next-best-action, and cross-team collaboration to innovate marketing tools and campaigns across channels.

Qualifications

• Experience building audience journeys and lifecycle programs.
• Strong ability to segment and personalize communications across channels.
• Proficiency with CRM platforms and reporting.
• Experience with Tessitura a plus.
• Excellent collaboration and project management skills.

Responsibilities

• Develop lifecycle marketing strategies and audience journeys to drive loyalty and repeat attendance.
• Design journeys across channels and collaborate with programming, campaigns, digital, and partner teams.
• Own segmentation, testing plans, and performance analysis to optimize campaigns.
• Lead email marketing operations and support staff in using the ESP with segmentation best practices.
• Manage junior team members and stay current on industry trends to drive innovation.

Skills

Audience journey design

Lifecycle marketing

CRM systems

Email & SMS campaigns

Cross-functional collaboration

Data-driven decision making

Education

Bachelor's degree or equivalent

Job description

Position: Senior Manager, Audience Journey Marketing

Department: Marketing

Role Overview: Lincoln Center for the Performing Arts seeks a Senior Manager, Audience Journey Marketing to create audience journeys and lifecycle marketing strategies that foster discovery and build loyalty with Lincoln Center’s mission, performances, artists, and resident arts organizations. Reporting to the Lifecycle & Retention Marketing Director, the Senior Manager will be responsible for optimizing personalization tools towards next-best-action, from welcome and re-engagement to discovery, repeat attendance, loyalty, and cross-campus participation. Combining data-driven strategy with hands-on platform experience, the Senior Manager will have the opportunity to collaborate with teams across the organization to drive innovation, implement new marketing tools, and lead the development and execution of engaging, personalized lifecycle communications across channels.

Key Responsibilities:

Lifecycle Marketing Strategy & Audience Journey Design

• Develop lifecycle marketing and audience engagement strategies, translating organizational goals into actionable plans for building loyalty.
• Design audience journeys across marketing channels, using persona-based and behavioral segmentation, to guide audiences to the next best action.
• Build, test, and scale new approaches to connecting audiences with Lincoln Center performances and artists to encourage repeat attendance, cross-genre discovery, loyalty, and advocacy.

Campaign Development & Cross-Functional Collaboration

• Partner with Programming and Campaign Marketing teams to translate artistic product, brand campaigns, and seasonal themes into audience journeys and lifecycle marketing campaigns.
• Collaborate with Digital Experience and Digital Content teams to implement new cross-platform audience journeys, leveraging digital tools to drive audience engagement and supporting web and commerce product development and messaging to integrate audience journey strategy.
• Collaborate with Membership and Individual Giving teams to design and implement member acquisition and individual giving pathways for ticket buyers.
• Collaborate with Marketing teams at Lincoln Center’s resident arts organizations to promote cross-campus discovery and attendance.
• Develop audience journey marketing campaign briefs, collaborate with copywriters and designers, and build campaigns for email, SMS, and paid media channels.
• Design targeting and personalized messaging plans for CRM audiences.
• Own segmentation processes in our CRM, Tessitura, ensuring proper list hygiene, data usage, and compliance.
• Develop campaign testing plans, analyze performance, and incorporate learnings into campaigns.
• Track engagement and retention KPIs, report on insights, and use learnings to optimize journeys.

Operational Leadership & Team Development

• Work with the Digital Experience team to implement and optimize audience journey marketing tools.
• Lead email marketing operations and support internal users of our email service provider with education, segmentation protocols, and campaign coordination.
• Manage and develop junior members of the team.
• Stay up to date on lifecycle marketing industry developments and provide the team with resources and guidance on new tools, trends, and best practices to drive innovation.
• Success will be measured through campaign performance, conversion rates, repeat attendance and retention rates, list health, and loyalty KPIs, as well as demonstrated ability to deliver timely results through productive collaboration, clear communication, and effective project management.

Qualifications:

• 5+ years professional experience in an engagement marketing, lifecycle marketing, or arts marketing role
• Demonstrated experience building audience engagement through targeted audience journeys
• Expertise working with CRM systems to manage customer data, segmentation, and reporting. Experience working with Tessitura a plus.
• Proficiency with email service providers and SMS platforms to build, test, and deploy campaigns. Experience working with WordFly a plus.
• Excellent collaboration and communication skills to drive projects forward with cross-functional teams
• Strong attention to detail, organizational skills, and demonstrated ability to manage multiple projects in a fast-paced environment
• Proactive, adaptable, and solution-oriented mindset
• Ability to think critically and analyze data to provide actionable recommendations for future campaigns
• Passion for the performing arts and connecting audiences with transformative arts experiences
• Ability to work in our New York City office
• Bachelor's Degree or equivalent combination of education and experience.

What is Lincoln Center for the Performing Arts?

Lincoln Center for the Performing Arts, Inc. (LCPA) is a cultural and civic cornerstone of New York City. We believe the arts play an important role in our lives: they nourish our hearts and minds, teach us valuable lessons and critical skills, and help us create community. We invite you to consider joining our talented, multi-faceted team.

We are:

• The manager of the 16-acre Lincoln Center campus
• We are one of eleven amazing resident arts organizations
• A leading Arts Presenter.
• We curate numerous programs and performances, showcasing music, dance, and more
• An Education Hub.
• We have reached 20 million students, educators, principals, and community members

Who are our people?

LCPA is a team of dreamers, collaborators, and entrepreneurs who use unique platforms in the heart of New York City and beyond to advocate for the transformative impact of artistic experiences.

Lincoln Center People imagine and create in concert with this mission by founding President John D. Rockefeller III - "The arts are not for the privileged few, but for the many. Their place is not on the periphery of daily life, but at its center."

We welcome applicants from all sectors who agilely solve problems, show up as they are, and can't stop innovating.

What’s the news?

Recent and Upcoming Programming

• Lincoln Center Reveals 25/26 Season Featuring Jeanine Tesori as Visionary Artist
• Kyle Abraham's 20 Years of Urgency at Lincoln Center Rose Theatre

Campus Happenings

• Lincoln Center Gets $50 Million Gift to Promote Contemporary Dance
• The new JFK terminal will show iconic artworks from MoMA, the Met and Lincoln Center

Legacies of San Juan Hill

• WNYC: Lincoln Center Celebrates 'Legacies of San Juan Hill
• Lincoln Center Launches San Juan Hill Project Digital Hub To Remember the Lost Urban Neighborhood

Who is our President and CEO?

Dr. Mariko Silver

It is the policy of Lincoln Center for the Performing Arts, Inc., to ensure equal employment opportunity without discrimination or harassment on the basis of race, creed, color, national origin, sex, age, religion, disability, marital or civil partnership/union status, familial or caregiver status, alienage or citizenship status, sexual orientation, gender identity or expression, pregnancy, military or veteran status, genetic information, predisposition, or carrier status, unemployment status, domestic violence, sexual violence, or stalking victim status, or any other characteristic protected by federal, state, or local law. LCPA is committed to creating a dynamic work environment that values inclusion, respect and integrity, customer focus, and innovation.

If you require reasonable accommodation in locating open positions, completing this application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, please direct your inquiries to Abigail Worsnip at [phone].