VP of Marketing

Shelf; New York (NY); On-site; USD 260,000 - 300,000; Full time

Benefits offered by this job

Flexible PTO

Health coverage

Equity

Job summary

Shelf is seeking a senior marketing leader based in the New York City metro area. You will report to the CEO, lead a team of five, and own marketing, growth, brand, and design—from strategy and budget to the work we put into the world.

You’ll craft messaging, test and sharpen it, and drive paid and ABM campaigns across LinkedIn, Google, Meta, and other channels. You’ll shape Shelf’s look, voice, and presence across website, social, decks, demos, and videos, and travel to Warsaw to align product

Qualifications

• Experience leading marketing teams and building brands in startups.
• Strong track record of growth and demand creation.
• Ability to set and execute a marketing strategy with budget ownership.
• Proven skills in messaging, positioning, and storytelling.
• Familiarity with AI or SaaS marketing dynamics.

Responsibilities

• Own the Whole Function—lead marketing, growth, brand, and design; report to the CEO.
• Make the Messaging Click—develop and sharpen messaging for customers.
• Make the Spend Count—manage paid campaigns (LinkedIn, Google, Meta) and ABM tactics.
• Make Shelf Cool—define look, voice, and presence across website, social, decks, demos, and videos.
• Build Your AI Army—develop workflows and scale output with agents.

Skills

15+ years marketing experience

Startup experience

AI or SaaS experience

Strategic leadership

Data-driven marketing

Job description

Make Shelf impossible to ignore. Build the brand. Create demand. Prove what works.

About Shelf

Everyone is talking about agentic AI. The hard part is making it work inside a real business.

AI agents need to understand how a company actually operates: its policies, workflows, and the logic behind its decisions. Shelf turns that knowledge into an AI Data Model, giving agents the context they need to reason reliably and deliver precise outcomes at scale.

We already have what most AI startups are still trying to earn: enterprise customers like Glovo, Nespresso, and HelloFresh, real production data, and tens of thousands of users. These companies trust Shelf with the knowledge that powers their operations.

Now we’re building on that foundation to create the operating system for an automated enterprise.

What You’ll Do

• Own the Whole Function — Report to the CEO. Lead a team of five. Own marketing, growth, brand, and design—from the strategy and budget to the work we put into the world. Set the direction and help the team deliver.

• Make the Messaging Click — Make a complex product easy to understand and hard to forget. Get close to our customers, find what matters, and turn it into a story that lands. Keep testing and sharpening it.

• Make the Spend Count — Turn paid and account-based campaigns into qualified pipeline. Own LinkedIn, Google, Meta, and whatever deserves a test next. Experiment with audiences, creative, and landing pages. Know what’s working, why, and where to double down.

• Make Shelf Cool — Give Shelf a distinct look, voice, and presence across our website, social, decks, demos, and videos. Get us into the right conversations through events, partnerships, and press. Find great studios and agencies, give them clear direction, and hold the work to a high bar.

• Build Your AI Army — Put agents to work tracking competitors, spotting opportunities, producing creative, and testing ideas. Build workflows that keep running and improving. Give a team of five the output and reach of a much larger organization.

Ideal Candidate

• Experience — You bring 15+ years in marketing and a record of building teams, brands, and growth. Startup experience matters a lot here; AI or SaaS experience is strongly preferred. You’re comfortable setting the strategy and getting into the work.

• Your Content Diet — You follow the founders, launches, campaigns, and companies shaping the startup world. You spot new tactics early, know who’s doing great work, and have a point of view on what Shelf should try next.

• You Know the Numbers — Paid ads, A/B testing, attribution, conversion, acquisition costs—you know them cold. You can spot where a funnel breaks, ask the right questions, and design a test that gives us an answer.

• You Have Taste — You notice the awkward headline, the crowded slide, the website that feels five years behind. You know how to fix them. You make complex ideas clear and create work that gets customers, investors, and the wider market to pay attention.

• You Build with AI — You’ve made the graphics, generated the videos, connected the tools, and built the automations. You can orchestrate agents and judge their output. Show us what you’ve built—and what it made possible.

• Location & Travel — You’re based in the New York City metro area and ready to work in the office Monday–Friday. You can travel to Warsaw, Poland twice per quarter to work with our product and technical teams.

Why Join Shelf

• Build the Future of Enterprise AI — Help define how AI-native companies will operate over the next decade.

• Industry Leader — We’ve spent the last eight years becoming a leader in enterprise AI knowledge. Now we’re building the next chapter.

• Backed by World-Class Investors — Join a company supported by leading investors and trusted by many of the world’s largest enterprises.

• Make Your Mark — Work directly with the CEO and shape how Shelf shows up in the world. You’ll have a team to lead, a story to tell, and room to do work you’re proud to put your name on.

Compensation & Benefits

• Compensation — $260,000–$300,000 base salary + meaningful equity.

• Flexible PTO

• Medical, Dental & Vision — Comprehensive health coverage.