Audience Insights & Measurement Analyst

Avispa Technology; Chicago (IL); On-site; USD 78,000 - 104,000; Full time

Benefits offered by this job

Group Medical

Dental

Vision

Life Insurance

Retirement Savings Program

PSL

Job summary

Avispa Technology is seeking an Audience Insights & Measurement Analyst for a 9‑month onsite assignment in Chicago, IL or New York, NY. This role delivers audience analysis, media analytics, and strategic insights to support advertising sales and development initiatives.

Responsibilities include creating reports using Nielsen NPower, Ad Intel, and other tools; building dashboards; and translating complex data into actionable narratives for stakeholders.

Qualifications

• 4+ years in media research, audience measurement, or analytics.
• 2+ years in data, media, or marketing analytics.
• Bachelor's degree in Marketing, Statistics, Data Science, or related field.
• Advanced Excel and PowerPoint proficiency.

Responsibilities

• Deliver audience analyses, reporting, and templates using Nielsen NPower and Ad Intel.
• Analyze audience data, establish baselines, and translate findings into recommendations.
• Support dashboards, measurement frameworks, and data integration.
• Collaborate with sales, strategy, and planning to craft insights for clients.
• Maintain accurate reporting and present insights to leadership.

Skills

Excel

PowerPoint

SQL

Tableau

Power BI

Nielsen NPower

Ad Intel

Data storytelling

Education

Bachelor's degree in Marketing/Statistics/Data Science

Tools

Nielsen NPower

Ad Intel

Comscore

MRI

VideoAmp

iSpot

Nielsen Media Impact

Job description

Audience Insights & Measurement Analyst VIAJP00001561

• Hourly pay: $50/hr


• Worksite: Leading digital streaming network (Chicago, IL 60601 OR New York, NY 10036 - Onsite)


• W2 Employment, Group Medical, Dental, Vision, Life, Retirement Savings Program, PSL


• 40 hours/week, 9 Month Assignment

A leading digital streaming network seeks an Audience Insights & Measurement Analyst to deliver audience measurement, media analytics, and strategic insights that support advertising sales and audience development initiatives by transforming complex data into actionable business recommendations.

Audience Insights & Measurement Analyst Responsibilities:

• Deliver audience analyses, competitive insights, custom reporting, and reusable reporting templates using Nielsen NPower, Ad Intel, and other audience measurement tools to support advertising sales initiatives and client requests.


• Analyze audience and viewership data to establish performance baselines, evaluate ratings, audience behavior, cross-platform metrics, and campaign performance while translating findings into strategic recommendations and compelling business narratives.


• Support audience development initiatives by contributing to dashboards, measurement frameworks, franchise prioritization, audience opportunity analysis, and the integration of syndicated and first-party audience data.


• Partner with advertising sales, media strategy, planning, and cross-functional teams to develop sales stories, measurement strategies, agency support, and audience insights while responding to evolving business needs and learning new data platforms.


• Maintain accurate reporting, identify trends, interpret complex datasets, and present actionable insights through clear presentations and executive-ready deliverables.

Audience Insights & Measurement Analyst Qualifications:

• 4+ years in media research, audience measurement, or media analytics, network, studio, agency, or measurement provider.


• 2+ years in a data, media, or marketing analytics role, ideally within a media or publisher environment.


• Bachelor's degree in Marketing, Statistics, Data Science, or a related field.


• Advanced proficiency with Microsoft Excel and Microsoft PowerPoint.


• Experience with Nielsen NPower and Ad Intel, with the ability to interpret audience measurement data, identify trends, develop strategic recommendations, craft data-driven narratives, support advertising sales initiatives, and quickly learn new audience measurement platforms and data sources.


• Experience with Comscore, MRI, VideoAmp, iSpot, Nielsen Media Impact, SQL, Tableau, or Power BI is preferred.


• Experience with multicultural audience measurement, first-party audience data, franchise audience analytics, or agency collaboration is preferred, including segmentation and panel-based research.


• Experience with fandom-driven, unscripted, soap opera, or comparable franchises is preferred.

Shift:

• 9:00 AM to 6:00 PM.

(H)