Senior Media Insights & Optimization Lead

The E.W. Scripps Company; Atlanta (GA); Remote; USD 90,000 - 120,000; Full time

Job summary

The E.W. Scripps Company is seeking a Senior Specialist, Media Measurement & Optimization to monitor and evaluate paid media, on-air placement, earned media, social media, and influencer campaigns. You will bridge Marketing and Research & Insights to drive data-driven ROI and audience engagement.

You'll build dashboards, track campaign metrics, and present insights to leadership, while staying ahead of industry benchmarks and best practices in cross-platform analytics and media planning.

Qualifications

• BS/BA in related discipline or equivalent years of experience preferred.
• 5+ years in media measurement preferred; MMM and MTA experience a plus.
• Familiarity with Nielsen/Comscore and syndicated research.

Responsibilities

• Monitor and evaluate paid media, on-air, earned, social, and influencer performance.
• Track growth metrics to measure campaign ROI and identify optimization opportunities.
• Build dashboards and present insights to leadership on campaigns.
• Coordinate with Research & Insights to validate media spend impact.
• Stay current on media measurement best practices and benchmarks.

Skills

Analytics platforms

Excel/Sheets

Data visualization

Media measurement

MMM

Digital advertising

Broadcast scheduling

Communication

Organization

Media buying

CTV/OTT analytics

Education

BS/BA in related discipline

Tools

Nielsen

Comscore

Job description

The E.W. Scripps Company is seeking a Senior Specialist, Media Measurement & Optimization to monitor and evaluate paid media, on-air placement, earned media, social media, and influencer campaigns. You will bridge Marketing and Research & Insights to drive data-driven ROI and audience engagement.

You'll build dashboards, track campaign metrics, and present insights to leadership, while staying ahead of industry benchmarks and best practices in cross-platform analytics and media planning.