Audience Data Analyst, Opinion

Dow Jones Company; New York (NY); Hybrid; USD 80,000 - 100,000; Full time

Benefits offered by this job

Healthcare plans

Paid time off

Retirement plans

Medical, dental and vision insurance

Education benefits

Paid maternity and paternity leave

Family care benefits

Commuter transit program

Subscription discounts

Employee referral program

Job summary

The Wall Street Journal, part of Dow Jones, seeks an Audience Data Analyst in New York to support audience reporting and editorial performance tracking. You will work with SQL, Tableau dashboards, and multiple analytics tools to translate audience behavior into actionable insights for editorial leadership across web, apps, newsletters, video, and podcasts.

Reporting to the Manager of Audience Data Analysis and Insights, you will compile recurring reports, own weekly analytics, and contribute to

Qualifications

• 1–4 years of professional experience in data analytics, digital analytics, or BI, ideally in media or subscription.
• Proficiency in writing SQL to aggregate, filter, and join multi-table datasets.
• Experience developing and updating dashboards in Tableau.
• Knowledge of GitHub for basic version control and documentation.
• Experience with audience, subscription, or editorial performance data preferred.
• Familiarity with AI-assisted productivity tools (Claude or Glean) preferred.
• Familiarity with Python or dbt preferred.

Responsibilities

• Extract, validate, and analyze reach, engagement, and subscription data from Snowflake using SQL.
• Build, update, and maintain dashboards and reporting views in Tableau.
• Support weekly analytics reports and monthly performance summaries.
• Monitor audience interaction and content-to-subscription conversions across media formats.
• Use analytics tools (Adobe Analytics, Parse.ly, platform native tools) for performance data.
• Assist with data quality assurance and validate metrics between dashboards and warehouse data.
• Contribute to code updates and documentation in GitHub.

Skills

SQL queries

Tableau

GitHub

AI-assisted tools

Python

dbt

Attention to detail

Interest in journalism

Tools

Snowflake

Adobe Analytics

Parse.ly

YouTube Studio

TikTok Studio

Meta Business Suite

Job description

About the Team:

The Wall Street Journal is a global news organization that provides leading news, information, commentary and analysis. The Wall Street Journal engages readers across print, digital, mobile, social, podcast and video. Building on its heritage as the preeminent source of global business and financial news, the Journal includes coverage of U.S. & world news, politics, arts, culture, lifestyle, sports, and health. It holds 38 Pulitzer Prizes for outstanding journalism. The Wall Street Journal is published by Dow Jones, a division of News Corp (Nasdaq: NWS, NWSA; ASX: NWS, NWSLV).

The WSJ Opinion section has long served as a forum for intelligent, values-driven commentary, dedicated to advocating a consistent philosophy that can be summed up as ‘free markets, free people.’ While we aim to persuade, every word we publish is the product of rigorous reporting, research and debate. WSJ Opinion offers sharp, original analysis and strong points of view on the news of the day. This position supports the Opinion section’s audience data and insights work.

About the Role:

The Wall Street Journal’s Opinion section is seeking an Audience Data Analyst based in New York to support our audience reporting and editorial performance tracking.

Reporting directly to the Manager of Audience Data Analysis and Insights, you will be responsible for tracking audience trends, updating reporting dashboards, and translating audience behavior into clear takeaways for editorial leadership. You will assist in compiling recurring reports and ad-hoc analyses covering Opinion, Free Expression, Books and Arts in Review across web, mobile apps, newsletters, video, and podcasts. This is a hybrid role based in New York, with an expectation of working in the office three days per week.

You Will:

• Extract, validate, and analyze reach, engagement, and subscription data from Snowflake using SQL to support editorial decision-making.

• Help build, update, and maintain dashboards and reporting views in Tableau.

• Support the Manager of Audience Data Analysis and Insights in compiling the recurring weekly analytics report and monthly performance summaries, with the expectation of taking ownership of these reporting processes.

• Monitor audience interaction, visitor loyalty, and how effectively content converts visitors into subscribers across articles, newsletters, video series, and podcasts.

• Utilize Adobe Analytics, Parse.ly, and native analytics tools from platforms such as YouTube Studio, TikTok Studio, and Meta Business Suite to pull performance data

• Assist with data quality assurance, reviewing query outputs and validating metrics between reporting dashboards and warehouse data sources.

• Contribute to code updates and documentation following team version control practices in GitHub.

You Have:

• 1–4 years of professional experience in data analytics, digital analytics, or business intelligence, preferably in a media, publishing, or subscription environment.

• Proficiency in writing SQL queries to aggregate, filter, and join multi-table datasets.

• Experience developing and updating data visualizations and dashboards in Tableau.

• Knowledge of GitHub for basic version control and documentation.

• Experience working with audience, subscription, or editorial performance data preferred.

• Experience using AI-assisted productivity tools such as Claude or Glean preferred.

• Familiarity with Python or dbt preferred.

• Strong attention to detail, with a focus on data accuracy and proactive communication regarding task progress.

• An interest in news and opinion journalism, and an appreciation for the Opinion section's editorial standards and philosophy.

Our Benefits

• Comprehensive Healthcare Plans

• Paid Time Off

• Retirement Plans

• Comprehensive Medical, Dental and Vision Insurance Plans

• Education Benefits

• Paid Maternity and Paternity Leave

• Family Care Benefits

• Commuter Transit Program

• Subscription Discounts

• Employee Referral Program

Learn more about all our US benefits

Equal Opportunity Employer

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status or any other protected characteristic under applicable law. EEO/Disabled/Vets

Reasonable Accommodation

We are committed to providing reasonable accommodation for qualified individuals with disabilities in our job application and/or interview process. If you need assistance or accommodation in completing your application or participating in an interview due to a disability, email us at [e-mail]. Please put "Reasonable Accommodation" in the subject line and provide a brief description of the type of assistance you need. This inbox will not be monitored for application status updates.

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Business Area: Dow Jones - Editorial

Job Category: Data Analytics/Warehousing & Business Intelligence

Union Status:

Union role

Base Pay Range: $80,000 - $100,000

We’re committed to offering competitive and flexible compensation to attract top talent. This pay range reflects our good faith estimate for the role and may vary based on a candidate’s experience, skills, location, and other relevant factors.

For bonus-eligible roles, targets are determined based on multiple considerations, including market benchmarks and individual contributions.

For benefits-eligible roles, we offer a comprehensive and competitive benefits package covering health, retirement, wellbeing, and more, along with optional benefits to meet the diverse needs of our employees.

Dow Jones is a global provider of news and business information, delivering content to consumers and organizations around the world across multiple formats, including print, digital, mobile and live events. Dow Jones has produced unrivaled quality content for more than 130 years and today has one of the world’s largest newsgathering operations globally.

It is home to leading publications and products including the flagship Wall Street Journal, America’s largest newspaper by paid circulation; Barron’s, MarketWatch, Mansion Global, Financial News, Dow Jones Risk & Compliance and Dow Jones Newswires. Dow Jones is a division of News Corp (Nasdaq: NWS, NWSA; ASX: NWS, NWSLV).