Audience Growth Intern - Monetization & Campaigns

dowjones; New York (NY); Hybrid; USD 28,000 - 30,000; Full time

Job summary

Dow Jones Internship Program offers a 10-week summer experience designed to give students exposure to how our marketing and audience growth teams operate. The Audience Intern will learn to use digital marketing tools, audience analytics, and experimentation frameworks to support paywall optimization and subscriber growth.

You will work on content and product marketing campaigns, with in-office presence three days a week in New York, NY, and mentorship from senior leaders to build practical

Qualifications

• Pursuing an undergraduate or graduate degree in Marketing, Communications, Business, or related field.
• Strong analytical mindset and data-driven decision making.
• Excellent communication and time-management skills.

Responsibilities

• Assist with audience monetization initiatives to drive registrant acquisition, engagement, and subscriber conversion.
• Support paywall optimization, registration journey enhancements, and data-driven campaigns.
• Assist with A/B testing and experimentation to optimize user journeys and funnel performance.
• Track KPIs and provide ongoing reporting and insights on audience growth and campaign performance.
• Collaborate cross-functionally on project launches with Acquisition, Marketing Operations, Product, and Newsrooms.

Skills

Digital marketing

Analytics mindset

Excel/Google Sheets

Cross-functional collaboration

Time management

Education

Undergraduate/Graduate student

Tools

Excel

Google Sheets

Job description

Dow Jones Internship Program offers a 10-week summer experience designed to give students exposure to how our marketing and audience growth teams operate. The Audience Intern will learn to use digital marketing tools, audience analytics, and experimentation frameworks to support paywall optimization and subscriber growth.

You will work on content and product marketing campaigns, with in-office presence three days a week in New York, NY, and mentorship from senior leaders to build practical