Audience Growth Intern – Digital Marketing

Dow Jones & Co.; New York (NY); Hybrid; USD 25,000 - 30,000; Part time

Job summary

Dow Jones is seeking a Summer 2027 Audience Intern in New York, NY. The role supports audience monetization initiatives aimed at driving registrant acquisition, engagement, and subscriber conversion, and collaborates on content and product marketing campaigns.

You will learn to use digital marketing tools, audience analytics, and experimentation frameworks to support paywall optimization and registration journey improvements.

Qualifications

• Basic understanding of digital marketing principles, sales funnels, or digital publishing.
• Detail-oriented with strong communication, organizational, and time-management skills.
• Ability to balance multiple projects with competing deadlines and priorities.
• Strong analytical mindset with an interest in data-driven decision making.

Responsibilities

• Assist in executing campaigns to drive subscriber acquisition and engagement across Dow Jones properties.
• Support A/B testing and experimentation to optimize user journeys and paywall placements.
• Track KPIs, maintain reporting, and provide insights on audience growth and campaign performance.
• Assist with content selection for marketing campaigns and campaign setup for monthly mid-funnel and lead generation.
• Collaborate with Acquisition, Marketing Operations, Product, Newsrooms, and Experimentation teams on launches.
• Conduct competitor analysis and market research on prospect journey best practices.

Skills

Digital marketing fundamentals

Analytical mindset

Cross-functional collaboration

Excel/Sheets proficiency

Education

Undergraduate or graduate degree in Marketing/Communications/Business

Tools

Excel

Google Analytics

Job description

Dow Jones is seeking a Summer 2027 Audience Intern in New York, NY. The role supports audience monetization initiatives aimed at driving registrant acquisition, engagement, and subscriber conversion, and collaborates on content and product marketing campaigns.

You will learn to use digital marketing tools, audience analytics, and experimentation frameworks to support paywall optimization and registration journey improvements.