Audience Growth & Monetization Intern

Dow Jones; New York (NY); On-site; USD 25,000 - 30,000; Full time

Job summary

Dow Jones is offering a Summer 2027 Internship for an Audience Intern in New York, with in‑office presence three days a week (Tue–Thu) during the 10‑week program. You will learn to leverage digital marketing tools, audience analytics, and experimentation frameworks to support paywall optimization and subscriber growth.

You will collaborate across Acquisition, Marketing Operations, Product, and Newsrooms, mentored by senior leaders and paired with a mentor to gain hands‑on experience in a

Qualifications

• Pursuing an undergraduate or graduate degree in Marketing, Communications, Business, or a related field.
• Basic understanding of digital marketing principles, sales funnels, or digital publishing.
• Detail‑oriented with strong communication, organizational, and time‑management skills.
• Demonstrated ability to balance multiple projects with competing deadlines and priorities.
• Strong analytical mindset with an interest in data to drive business decisions.
• Proactive problem solving and ability to propose solutions.

Responsibilities

• Assist in executing and QAing paywall, monetization, and registration funnel initiatives to drive subscriber acquisition.
• Support A/B testing and experimentation to optimize user journeys and paywall placements.
• Track KPIs, maintain reporting, and provide actionable insights on audience growth and campaign performance.
• Assist with selection of content for use across marketing campaigns.
• Assist with campaign setup for monthly mid-funnel and lead generation marketing campaigns.
• Collaborate with Acquisition, Marketing Operations, Product, Newsrooms, and Experimentation teams on launches.
• Conduct competitor analysis and market research on prospect journey best practices and emerging acquisition technologies.

Skills

Digital marketing

Data analysis

Cross-functional collaboration

Attention to detail

Time management

Education

Undergraduate or graduate degree in Marketing/Communications/Business

Tools

Excel

Google Sheets

Job description

Dow Jones is offering a Summer 2027 Internship for an Audience Intern in New York, with in‑office presence three days a week (Tue–Thu) during the 10‑week program. You will learn to leverage digital marketing tools, audience analytics, and experimentation frameworks to support paywall optimization and subscriber growth.

You will collaborate across Acquisition, Marketing Operations, Product, and Newsrooms, mentored by senior leaders and paired with a mentor to gain hands‑on experience in a