Audience Growth Content Strategist

SmartRecruiters, Inc.; Irving (TX); On-site; USD 75,000 - 80,000; Full time

Benefits offered by this job

401k match

Health, vision & dental insurance

Paid holidays

Job summary

Informa Markets, based in Irving, Texas, seeks a Content Marketing Manager to lead content-driven campaigns that engage top-of-funnel audiences and grow the portfolio brand reach. You will craft blogs, whitepapers, ebooks, infographics, videos, and webinars and collaborate with the Content & Audience Marketing Director to align campaigns with broader marketing goals.

You will work to expand the audience database, drive qualified leads, and optimize campaigns across social media, email, paid

Qualifications

• Proven experience in content marketing and top-of-funnel campaigns.
• Ability to create blogs, whitepapers, eBooks, infographics, videos, and webinars.
• Data-driven and analytics-focused mindset to optimize content strategies.

Responsibilities

• Develop and execute a content marketing strategy focused on top-of-funnel engagement.
• Create compelling content assets for target audiences across channels.
• Collaborate with directors and teams to ensure alignment with marketing objectives.
• Drive audience growth and lead generation through content-driven campaigns.
• Monitor KPI trends and optimize campaigns for maximum impact.

Skills

Content marketing

Top-of-funnel campaigns

Content assets

Cross-functional collaboration

Analytics mindset

Multi-channel campaigns

Lead generation

Job description

Informa Markets, based in Irving, Texas, seeks a Content Marketing Manager to lead content-driven campaigns that engage top-of-funnel audiences and grow the portfolio brand reach. You will craft blogs, whitepapers, ebooks, infographics, videos, and webinars and collaborate with the Content & Audience Marketing Director to align campaigns with broader marketing goals.

You will work to expand the audience database, drive qualified leads, and optimize campaigns across social media, email, paid