Content Marketing Manager - Growth & Audience (Remote)

Informa; Irving (TX); On-site; USD 75,000 - 80,000; Full time

Job summary

Informa seeks a Content Marketing Manager in Irving, Texas, to lead content strategies that grow audiences and drive engagement across the portfolio brands. You will craft blogs, whitepapers, infographics, videos, and webinars to feed top-of-funnel demand and nurture prospects through media, attendee, and commercial journeys.

Reporting to the Content and Audience Marketing Director, you will collaborate with Social Media, Campaign, and Creative teams to ensure campaigns resonate with personas

Qualifications

• Proven experience in content marketing, with expertise in developing and executing top-of-funnel campaigns.
• Strong ability to create compelling content assets that drive engagement and audience growth.
• Experience in designing and implementing content-driven campaigns across multiple channels, including social media, email, paid media, and organic search.
• Data-driven mindset with a focus on embedding analytics into content strategies and campaign optimization.
• Exceptional collaboration skills, with experience working closely with cross-functional teams, including audience marketing, campaign management, and creative teams.
• Strong organizational and strategic planning skills, with the ability to manage multiple campaigns and content assets simultaneously.
• Familiarity with lead generation strategies, audience segmentation, and database growth initiatives.
• Adaptability and comfort working in a fast-paced, dynamic environment with shifting priorities.

Responsibilities

• Develop and execute a content marketing strategy focused on top-of-funnel engagement.
• Create compelling content assets (blogs, whitepapers, eBooks, infographics, videos, webinars).
• Collaborate with leadership to align content with broader marketing objectives.
• Design content-driven campaigns to drive database growth and engagement.
• Partner with cross-functional teams to ensure messaging and assets support campaigns.
• Optimize campaigns for lead generation across social, email, paid, and organic channels.
• Monitor KPI performance and use insights to refine content strategies.

Skills

Content marketing

Top-of-funnel campaigns

Content assets

Multi-channel campaigns

Analytics mindset

Collaboration

Campaign management

Lead generation

Audience growth

Strategic planning

Tools

Analytics tools

CRM systems

Social media platforms

Job description

Informa seeks a Content Marketing Manager in Irving, Texas, to lead content strategies that grow audiences and drive engagement across the portfolio brands. You will craft blogs, whitepapers, infographics, videos, and webinars to feed top-of-funnel demand and nurture prospects through media, attendee, and commercial journeys.

Reporting to the Content and Audience Marketing Director, you will collaborate with Social Media, Campaign, and Creative teams to ensure campaigns resonate with personas