Audience Analytics & Activation Specialist (Live Service)

PlayStation; San Mateo (CA); On-site; USD 136,000 - 205,000; Full time

Benefits offered by this job

Benefits package

Employee discounts

Bonus potential

Paid time off

Job summary

Sony Interactive Entertainment in San Mateo, CA is seeking an Audience Business Analyst to join the AIM team and drive audience strategy, operations, and activation for our Live Service games. You will leverage first party data to optimize marketing communications and customer experiences.

You will collaborate across regions, use SQL and BI tools like Domo and Tableau, and work with marketing analytics, data science models, and consumer research to scale campaigns and improve engagement and

Qualifications

• SQL programming experience required.
• 5 years’ marketing operations experience.
• Experience with BI visualization tools such as Domo and Tableau.
• Strong presentation and communication skills to influence partner strategy.
• Bachelor’s degree or equivalent.

Responsibilities

• Collaborate with marketing and agency partners across regions as the SME on our data ecosystem to create custom segments and support campaigns.
• Advise on campaigns using data-based insights from AIM analytics, market research, and data science models.
• Work with the AIM SCRUM team to deliver value to audience activation and scalable operations across channels.
• Manage ad-hoc and automated customer lists to power global marketing channels.
• Ensure delivery of all customer segments to global marketing platforms and translate business needs into actionable requirements.

Skills

SQL programming

relational databases

marketing operations

data-driven decision making

Education

Bachelor’s degree or equivalent

Tools

Domo

Tableau

Job description

Sony Interactive Entertainment in San Mateo, CA is seeking an Audience Business Analyst to join the AIM team and drive audience strategy, operations, and activation for our Live Service games. You will leverage first party data to optimize marketing communications and customer experiences.

You will collaborate across regions, use SQL and BI tools like Domo and Tableau, and work with marketing analytics, data science models, and consumer research to scale campaigns and improve engagement and