Audience Enablement Specialist, PMX Lift

Publicis Groupe Holdings B.V; New York (NY); On-site; USD 61,000 - 94,000; Full time

Job summary

Publicis Groupe in New York is seeking an Audience Enablement Specialist to drive education and implementation of data- and audience-driven PMX Lift campaigns across client brands.

The role requires a working knowledge of addressable media, a proactive, collaborative mindset, and the ability to work independently and with cross-functional teams. You will collaborate with multiple internal teams and external partners to deliver measurable outcomes.

Qualifications

• Bachelor’s degree.
• 3-5 years of agency or media company experience.
• Strong understanding of traditional and digital media landscapes.
• Experience with Advanced TV platforms, DSP/SSP, ad delivery mechanics, identity, and attribution.
• Proven ability to analyze data for actionable insights and strategic recommendations.
• Excellent organizational skills with high attention to detail.

Responsibilities

• Create audience segments using 1st, 2nd, and 3rd party data in PMX Lift tech.
• Steward audience segmentation from PMX Lift to media inventory sources.
• Track audience creation, sending, and final counts.
• Lead data QA for audience creation and sending processes.
• Support Supervisor with strategic audience recommendations as needed.
• Maintain relationships with internal partners and vendors through collaborative communication.

Skills

Analytical thinking

Communication skills

Organizational skills

Problem-solving

Team collaboration

Education

Bachelor's degree

Tools

Microsoft Office

Jira

Asana

Job description

Publicis Groupe in New York is seeking an Audience Enablement Specialist to drive education and implementation of data- and audience-driven PMX Lift campaigns across client brands.

The role requires a working knowledge of addressable media, a proactive, collaborative mindset, and the ability to work independently and with cross-functional teams. You will collaborate with multiple internal teams and external partners to deliver measurable outcomes.