Specialist, Audience Enablement

Publicis Groupe ANZ; New York, Northern (NY, KY); Hybrid; USD 61,000 - 94,000; Full time

Job summary

Publicis Groupe ANZ is hiring a Specialist of Audience Enablement to join the PMX Lift team. The role involves building and executing audience strategies across multiple client brands, leveraging first-, second-, and third-party data within addressable media.

You will collaborate with internal and partner teams to ensure accurate audience creation and delivery. The ideal candidate should have hands-on experience with addressable media, an entrepreneurial spirit, and a strong work ethic.

Qualifications

• Bachelor’s degree is required.
• 3-5 years of agency/media experience is expected.
• Strong understanding of traditional and digital media landscapes.
• Experience with Advanced TV platforms, DSP/SSP, ad delivery, identity and attribution.
• Proven ability to analyze data for actionable insights.
• Excellent organizational skills with attention to detail.
• Strong problem-solving and critical-thinking abilities.
• Excellent written and verbal communication for internal and client engagement.
• Experience in developing and maintaining client presentations and reports.
• Proficiency with Microsoft Office and familiarity with project management tools.

Responsibilities

• Create audience segments using 1st, 2nd, and 3rd party data.
• Steward audience segments from PMX Lift to media inventory sources.
• Own audience tracking from creation to final counts.
• Lead QA processes for data and audience delivery.
• Support Supervisor with strategic audience recommendations as needed.
• Maintain relationships with internal partners, agencies, and vendors.

Skills

Data analysis

Communication

Project management

Media landscape knowledge

Problem solving

Client engagement

Presentations & reporting

Office tools

Education

Bachelor’s degree

Tools

Jira

Asana

Job description

Company description

Publicis Media Exchange (PMX) is the investment arm of Publicis Media, supercharging our agencies and clients to drive smart application of investment by leveraging scale, marketplace innovation, deeper partnerships, and intelligence. PMX is at the forefront of the converging marketplace, solving industry challenges and executing data-informed, tech-enabled media to help marketers connect with consumers in a measurable way.

Overview

Job Description

Publicis Media Exchange (PMX) is the global media platform for Publicis Groupe. Publicis Media Exchange (PMX) created an Addressable Media practice, called PMX Lift. This practice combines the scale and expertise of Publicis Media with the data and technology of Publicis-owned Epsilon and strategic media partners to offer cross-channel planning, execution, and measurement. PMX Lift is an omnichannel activation practice that drives smart application of investment through leveraging scale, marketplace innovation, deeper partnerships and intelligence. PMX is at the forefront of the converging marketplace executing data-informed, tech-enabled media to help marketers connect with consumers in a measurable way.

The PMX Lift practice combines the scale and expertise of Publicis Media with the data and technology of Publicis-owned Epsilon and strategic media partners to offer cross-channel planning, execution, and measurement.

To accommodate increased demand, the PMX Lift team is adding to our Audience Enablement department, responsible for driving education and implementation of Data and Audience Strategy. We are looking for a talented and highly motivated Specialist of Audience Enablement to join the growing team and help drive all aspects of building and executing PMX Lift campaigns across a range of categories. The ideal candidate will have the ability to work both independently and collaboratively.

On top of invaluable experience in the fast-growing, audience based deterministic landscape, this role will have the chance to work across a variety of client brands and category verticals and the opportunity to collaborate with different teams of experts.

Must haves for this role include a working knowledge of addressable media, an entrepreneurial spirit, and a humble and hardworking attitude. We look for team members who work with integrity, collaboration, empathy, innovation, and dependability in mind.

Responsibilities

• Creation of audience segments utilizing a collection of 1st, 2nd, and 3rd party data within audience-based technology
• Stewardship of sending audience segments from PMX Lift proprietary technology to numerous media inventory sources
• Ownership of audience tracking of audience creation, sending, and final audience counts
• Lead participant of various parts of the data QA process, ensuring strong quality of audience creation and sending processes
• Supports the Supervisor with strategic audience recommendations if/as needed
• Maintain strong relationships with internal partners, agency teams, and vendors through solution-oriented, collaborative, and quick communication methods

Qualifications

• Bachelor’s degree
• 3-5 years of experience within an agency, media company, or related field.
• Strong understanding of traditional and digital media landscapes.
• Experience with Advanced TV platforms and technologies and/or programmatic systems (DSP, SSP), ad delivery mechanics, identity, and attribution.
• Proven ability to analyze data for actionable insights and strategic recommendations.
• Excellent organizational skills with high attention to detail.
• Strong problem-solving and critical-thinking skills.
• Effective communication skills, both written and verbal, for internal and client engagement.
• Experience in developing and maintaining client presentations and reports.
• Proficiency with Microsoft Office suite and familiarity with project management tools (e.g., Jira, Asana).

Additional information

Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically, please contact [e-mail].

All your information will be kept confidential according to EEO guidelines.

Compensation Range: USD $60,800.00 - USD $93,600.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 5/30/2026.