Audience Builder with CDP and Full Stack

Amaze Systems; Frisco (TX); On-site; USD 140,000 - 190,000; Full time

Job summary

Amaze Systems is seeking a Senior Full Stack Engineer (Audience Builder & CDP) in the Frisco/Atlanta area. You will own end-to-end audience configuration, integration, and activation across marketing tools and ad platforms.

Lead hands-on implementation beyond campaign usage, focusing on data logic, segmentation rules, and system integration with CDP platforms. Strong React/TypeScript skills and experience with data pipelines are essential.

Qualifications

• Hands-on configuration experience with Audience Builder tools (Adobe AEP, Audience Manager, CDP, etc.)
• Not just campaign usage — actual setup and configuration is required
• Strong data logic understanding
• Ability to define audience rules using behavioral and attribute-based conditions
• Understanding of segmentation logic, data mapping and schema
• Identity stitching concepts
• Integration experience with CRM systems, web/app analytics and third-party data sources
• Activation across channels (marketing tools, ad platforms)

Responsibilities

• Build React-based audience builder UI and activation workflows
• Develop APIs and middleware for audience creation, preview, and activation
• Integrate with Databricks/Delta Lake, ClickHouse, Redis, and Event Hubs
• Support end-to-end audience configuration and validation
• Collaborate with data engineers and product teams to implement scalable segmentation

Skills

React

TypeScript

Next.js

Python

Node.js

REST APIs

SQL

Databricks

Delta Lake

Redis

Kafka

Job description

• Hands-on configuration experience
• Segmentation logic
• Integration experience

Hi,

Senior Full Stack Engineer (Audience Builder & CDP)

Location: Atlanta / Frisco

Responsibilities

Client Update:

Audience Builder Role –

Key Skill Requirements

The Client Is Specifically Looking For Candidates With

• Hands-on configuration experience
• Must have worked directly on Audience Builder tools (Adobe AEP, Audience Manager, CDP, etc.)
• Not just campaign usage — actual setup and configuration is required
• Strong data logic understanding
• Ability to define audience rules using behavioral and attribute-based conditions
• Understanding of:
• Segmentation logic
• Data mapping and schema
• Identity stitching concepts
• Integration experience
• Experience integrating data from:
• CRM systems
• Web/app analytics
• Third-party data sources
• Activation across channels (marketing tools, ad platforms)

Client Expectation (Critical)

• Candidates are required to provide a demo video showcasing:
• Their implementation work
• Audience configuration and setup
• Explanation of data logic used in segmentation

Screening Insight

• Many candidates have only campaign-level exposure (creating audiences for marketing use)
• Client is expecting:
• Deep technical + functional expertise
• End-to-end implementation experience
• Strong validation required during sourcing

Overall Sourcing Guidance

• Focus on profiles with:
• Adobe AEP / Audience Manager / CDP experience
• Proven implementation projects (not just usage)
• Validate hands-on expertise early in the screening process
• Build React-based audience builder UI and activation workflows
• Develop APIs and middleware for audience creation, preview, and activation
• Integrate with Databricks/Delta Lake, ClickHouse, Redis, and Event Hubs
• Build AI-assisted segmentation and customer preview experiences

Skills

• React, TypeScript, Next.js
• Python/Node.js, REST APIsd
• SQL, Databricks, Delta Lake
• Redis, Kafka/Event H