Attendee Acquisition Associate

Becker's Healthcare; Illinois; On-site; USD 65,000 - 80,000; Full time

Benefits offered by this job

Health Insurance

Vision Insurance

401k

Generous PTO

Paternal Leave

Long-term Disability Insurance (LTD)

Employee Assistance Program (EAP)

Job summary

A leading healthcare insights firm is seeking a motivated Associate to join their Attendee Acquisition team. This role involves reaching out to healthcare leaders, building relationships, and securing participation in events. Candidates should have B2B sales experience and strong communication skills. The position offers a supportive environment with a focus on achieving recruitment goals. Benefits include health insurance, 401k, and generous PTO.

Qualifications

• Experience in B2B sales or outbound engagement.
• Exceptional communication and relationship-building skills.
• Ability to work under pressure and manage multiple priorities.

Responsibilities

• Drive attendance by engaging and securing healthcare leaders.
• Conduct outreach via email, phone, and LinkedIn.
• Track and analyze key performance indicators for event success.

Skills

B2B sales experience

Relationship-building skills

Exceptional communication

Organizational skills

Results-oriented mindset

Job description

Base pay range

$65,000.00/yr - $80,000.00/yr

At Becker’s Healthcare, we are committed to delivering trusted news and insights to healthcare executives and clinicians every day. As a rapidly growing multimedia and events firm, we bring the healthcare industry together through cutting-edge digital content, print publications, and immersive live and virtual event experiences.

We’re looking for a motivated, people-focused Associate to join our Attendee Acquisition team. In this role, you’ll be responsible for personally reaching out to healthcare leaders, building relationships, and securing their participation in Becker’s Healthcare events and conferences.

This position is a great fit for someone who enjoys outreach, conversation, and follow-through — whether your background is in sales, recruiting, customer success, or another relationship-driven role. You’ll learn how to communicate the value of our events, engage senior-level professionals, and work toward clear recruitment goals in a supportive, high-performance environment.

Key Responsibilities

Attendee Recruitment & Relationship Building

• Drive attendance by identifying, engaging, and securing qualified healthcare leaders to attend upcoming live events.
• Conduct consultative outreach via email, phone, and LinkedIn to communicate the value of participation, including thought leadership, peer networking, and supplier meetings.
• Track, analyze, and optimize key performance indicators to maximize attendee acquisition and event performance.
• Build lasting relationships with executives to drive repeat attendance and long-term engagement.
• Guide prospects through event registration and prepare them for their on-site experience.
• Maintain accurate and timely records in the CRM, tracking outreach efforts, follow-ups, and confirmed registrants.

Market Research & Prospecting

• Leverage our robust database, LinkedIn, news alerts, and industry research to attract high-value audiences.
• Stay current on healthcare finance trends, organizational shifts, and regulatory changes that impact healthcare executives.
• Work closely with internal teams to align attendee acquisition with the overarching goals and event themes.
• Provide attendee insights to contribute to the ongoing refinement of outreach messaging and attendee engagement strategies.

What Success Looks Like in This Role

• Consistently meet and exceed weekly & monthly attendee recruitment and engagement goals.
• Quantifiable attendance growth achieved from actively executing strategies that attract, engage, and retain the right audiences.
• Measurable positive impacts on retention and engagement metrics from innovative experiences, seamless touchpoints, and strategic relationship-building efforts.
• Consistent and thorough, ensuring high-quality work with close attention to detail.

Qualifications

• Experience in B2B sales or outbound engagement.
• Preferred experience working in healthcare, life sciences, or event sales, ideally in attendee acquisition, delegate sales, or targeted outreach for conferences or live events.
• Exceptional communication and relationship-building skills, comfortable speaking with hospital and healthcare executives.
• A passion for healthcare, innovation, and event-driven networking.
• A strong work ethic with a desire to advance and take on greater responsibilities.
• Results-oriented mindset with strong organizational and time management capabilities.
• A proven ability to work under pressure and manage multiple priorities.

Benefits

• Health Insurance
• Vision Insurance
• 401k
• Generous PTO
• Paternal Leave
• Long-term Disability Insurance (LTD)
• Employee Assistance Program (EAP)

Seniority level

Mid-Senior level

Employment type

Full-time

Job function

Sales and Management