Athletics Marketing Lead — Assistant Director

Trustees of University of Pennsylvania; Philadelphia (Philadelphia County); On-site; USD 50,000 - 58,000; Full time

Job summary

The University of Pennsylvania in Philadelphia seeks an Assistant Director of Marketing to lead marketing and game presentation for Penn Athletics and assigned sports, focusing on revenue generation through ticket sales and sponsorships and enhancing the experience for students, fans and the Penn community.

Reporting to the head of External Operations for the Division of Recreation and Intercollegiate Athletics (DRIA), you will develop strategic plans and collaborate with stakeholders, write

Qualifications

• Bachelor’s degree and 1–2 years of experience or equivalent.

Responsibilities

• Serve as the primary marketing and game presentation lead for 2-3 varsity sports, including women’s basketball.
• Develop strategic marketing plans focused on revenue generation through ticket sales and sponsorships.
• Write scripts and manage videoboard inventory; coordinate gameday promotions and theme days.
• Collaborate with Penn Sports Properties to fulfill sponsorship needs.

Education

Bachelor’s degree or equivalent

Job description

The University of Pennsylvania in Philadelphia seeks an Assistant Director of Marketing to lead marketing and game presentation for Penn Athletics and assigned sports, focusing on revenue generation through ticket sales and sponsorships and enhancing the experience for students, fans and the Penn community.

Reporting to the head of External Operations for the Division of Recreation and Intercollegiate Athletics (DRIA), you will develop strategic plans and collaborate with stakeholders, write