Assistant Director of Marketing

University of Pennsylvania; United (PA); On-site; USD 50,000 - 58,000; Full time

Benefits offered by this job

Health, Life, and Flexible Spending

Tuition benefits

Retirement plans

Time away from work

Wellness programs

Campus resources

Job summary

The University of Pennsylvania in Philadelphia is seeking an Assistant Director of Marketing to lead Penn Athletics' marketing and game presentation for 2-3 varsity sports, including women's basketball. The role focuses on revenue growth via ticket sales and sponsorships while enhancing the student and fan experience.

Reporting to the head of External Operations for DRIA, you will collaborate with campus partners, supervise student workers, and develop campaigns that energize home games and

Qualifications

• Bachelor's degree and 1 to 2 years of experience or equivalent combination of education and experience is required.

Responsibilities

• Serve as the primary marketing and game presentation lead for 2-3 varsity sports, including women's basketball.
• Develop strategic marketing plans focused on revenue generation through ticket sales and sponsorship opportunities.
• Collaborate with Penn Sports Properties to fulfill sponsorship needs and drive gameday promotions.
• Coordinate student worker program, onboarding and training for work studies and interns.
• Lead on-venue production and gameday assignments to create engaging atmospheres for all fans.
• Other duties and responsibilities as assigned.

Education

Bachelor's degree

Job description

Assistant Director of Marketing

University Overview

The University of Pennsylvania, the largest private employer inPhiladelphia, is a world-renowned leader in education, research,and innovation. This historic, Ivy League school consistently ranksamong the top 10 universities in the annual U.S. News & WorldReport survey. Penn has 12 highly-regarded schools that provideopportunities for undergraduate, graduate and continuing education,all influenced by Penn's distinctive interdisciplinary approach toscholarship and learning. As an employer Penn has been rankednationally on many occasions with the most recent award from Forbeswho named Penn one of America's Best Large Employers in 2023.

Penn offers a unique working environment within the city ofPhiladelphia. The University is situated on a beautiful urbancampus, with easy access to a range of educational, cultural, andrecreational activities. With its historical significance andlandmarks, lively cultural offerings, and wide variety ofatmospheres, Philadelphia is the perfect place to call home forwork and play.

The University offers a competitive benefits package that includesexcellent healthcare and tuition benefits for employees and theirfamilies, generous retirement benefits, a wide variety ofprofessional development opportunities, supportive work and familybenefits, a wealth of health and wellness programs and resources,and much more.

Posted Job Title

Assistant Director of Marketing

Job Profile Title

Marketing Coordinator A

Job Description Summary

Reporting to the head of External Operations for the Division ofRecreation and Intercollegiate Athletics (DRIA), the AssistantDirector of Marketing will lead the marketing and game presentationefforts for Penn Athletics and assigned sports. Serving as theprimary contact for women's basketball, this role will developstrategic marketing plans focused on revenue generation throughticket sales and sponsorship opportunities, driving attendance atathletic events, and enhancing the overall experience for students,fans and the greater Penn community.

Job Responsibilities

• Serve as the primary marketing and game presentation lead for2-3 varsity sports, including women's basketball. Collaborate withkey stakeholders to develop and execute strategic marketing andpromotional plans. Create & distribute advertising contentacross multiple platforms. Identify and implement new and existingrevenue generating opportunities for assigned sports, including butnot limited to ticket sales and sponsorship. Collaborate with PennSports Properties to fulfill sponsorship needs related to pre-eventmarketing, gameday promotions and game presentation. Write scriptsand manage videoboard inventory. Collaborate with creative serviceson graphic and video needs for assigned sports. Lead gamepresentation and in venue production efforts for all home games forassigned sport, developing an engaging atmosphere for all fans.Coordinate theme days, promotions and giveaway.
• Lead in the planning and execution of initiatives aimed atdriving student engagement and attendance. Coordinate campusmarketing efforts, plan and execute on campus activations, andbuild partnerships with student organizations.
• Establish and maintain key partnerships across campus.Collaborate with other divisions and organizations to driveinitiatives, programs and activations that elevate studentengagement and their experience with DRIA and at athleticevents.
• Assist with managing the student worker program for themarketing department. Onboard and train work studies, interns andstudent DJs. Manage office hours and gameday coverage schedules.Communicate with others in the marketing department to assessupcoming coverage needs and notify students of new coverage needs.Assign meaningful tasks during office hours. Create and communicategameday assignments.
• Other duties and responsibilities as assigned.

Qualifications

• Bachelor's degree and 1 to 2 years of experience or equivalentcombination of education and experience is required.

Application Requirement

• A Cover Letter and Resume/CV are required to be considered forthis position. Please upload your Cover Letter where it asks you toupload your Resume/CV; multiple documents are allowed.

Job Location - City, State

Philadelphia, Pennsylvania

Department / School

Division of Recreation & Intercollegiate Athletics

Pay Range

$50,366.00 - $58,000.00 Annual Rate

Salary offers are made based on the candidate's qualifications,experience, skills, and education as they directly relate to therequirements of the position, and in alignment with salary rangesbased on external market data for the job's level. Internalorganization and peer data at Penn are also considered.

Equal Opportunity Statement

The University of Pennsylvania is an equal opportunity employer.Candidates are considered for employment without regard to race,color, sex, sexual orientation, religion, creed, national origin(including shared ancestry or ethnic characteristics), citizenshipstatus, age, disability, veteran status or any class protectedunder applicable federal, state or local law.

Special Requirements

Background checks may be required after a conditional job offer ismade. Consideration of the background check will be tailored to therequirements of the job.

University Benefits

• Health, Life, and Flexible Spending Accounts: Pennoffers comprehensive medical, prescription, behavioral health,dental, vision, and life insurance benefits to protect you and yourfamily's health and welfare. You can also use flexible spendingaccounts to pay for eligible health care and dependent careexpenses with pre-tax dollars.
• Tuition: Take advantage of Penn's exceptional tuitionbenefits. You, your spouse, and your dependent children can gettuition assistance here at Penn. Your dependent children are alsoeligible for tuition assistance at other institutions.
• Retirement: Penn offers generous retirement plans tohelp you save for your future. Penn's Basic, Matching, andSupplemental retirement plans allow you to save for retirement on apre-tax or Roth basis. Choose from a wide variety of investmentoptions through TIAA and Vanguard.
• Time Away from Work: Penn provides you with asubstantial amount of time away from work during the course of theyear. This allows you to relax, take vacations, attend to personalaffairs, recover from illness or injury, spend time withfamily-whatever your personal needs may be.
• Long-Term Care Insurance: In partnership with GenworthFinancial, Penn offers faculty and staff (and your eligible familymembers) long-term care insurance to help you cover some of thecosts of long-term care services received at home, in the communityor in a nursing facility. If you apply when you're newly hired, youwon't have to provide proof of good health or be subject tounderwriting requirements. Eligible family members must alwaysprovide proof of good health and are subject to underwriting.
• Wellness and Work-life Resources: Penn is committed tosupporting our faculty and staff as they balance the competingdemands of work and personal life. That's why we offer a widevariety of programs and resources to help you care for your health,your family, and your work-life balance.
• Professional and Personal Development: Penn provides anarray of resources to help you advance yourself personally andprofessionally.
• University Resources: As a member of the Penn community,you have access to a wide range of University resources as well ascultural and recreational activities. Take advantage of theUniversity's libraries and athletic facilities, or visit ourarboretum and art galleries. There's always something going on atPenn, whether it's a new exhibit at the Penn Museum, the latestmusic or theater presentation at the Annenberg Center, or the PennRelays at Franklin Field to name just a few examples. As a memberof the Penn community, you're right in the middle of theexcitement-and you and your family can enjoy many of theseactivities for free.
• Discounts and Special Services: From arts andentertainment to transportation and mortgages, you'll find greatdeals for University faculty and staff. Not only do Penn arts andcultural centers and museums offer free and discounted admissionand memberships to faculty and staff. You can also enjoysubstantial savings on other goods and services such as new carsfrom Ford and General Motors, cellular phone service plans, movietickets, and admission to theme parks.
• Flexible Work Hours: Flexible work options offercreative approaches for completing work while promoting balancebetween work and personal commitments. These approaches involve useof non-traditional work hours, locations, and/or jobstructures.
• Penn Home Ownership Services: Penn offers a forgivableloan for eligible employees interested in buying a home orcurrently residing in West Philadelphia, which can be used forclosing costs or home improvements.
• Adoption Assistance: Penn will reimburse eligibleemployees on qualified expenses in connection with the legaladoption of an eligible child, such as travel or court fees, for upto two adoptions in your household.