Athletics Communications & Creative Content Lead

Cranbrook Educational Community; Bloomfield Hills (MI); On-site; USD 75,000 - 90,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Life insurance

Disability insurance

Retirement plan

Employee discounts

Job summary

Cranbrook Educational Community in Bloomfield Hills, Michigan, seeks an Associate Athletic Director for Communications & Creative Content to lead athletic communications for Cranbrook’s interscholastic program with 29 varsity teams and a tradition of success.

The role oversees sports information, media relations, digital content, social media, website content, and storytelling, working with Cranbrook Schools Communications and other departments.

Qualifications

• Bachelor’s degree is required.
• Three to five years of experience in athletic communications, sports information, digital media, journalism, marketing, content creation, or related field preferred.
• Experience in athletics, education, collegiate athletics, professional sports, or similar environment strongly preferred.
• Strong writing, editing, interviewing, and storytelling skills.
• Familiarity with social media management, website publishing, graphic design, and video editing platforms.
• Ability to maintain accurate schedules, statistics, records, and historical information.
• Evening and weekend availability during athletic seasons is required.
• Regional travel may be required.
• Valid Driver’s License with satisfactory driving record required.

Responsibilities

• Serve as the primary sports information and media-relations contact for Cranbrook Athletics.
• Maintain accurate schedules, rosters, results, statistics, records, awards, and historical information.
• Manage athletic webpages and ensure information is current and accurate.
• Develop efficient systems for gathering information from coaches and teams.
• Publish results, schedule updates, postseason information, milestones, records, awards, and other department news.
• Coordinate league and postseason recognition and maintain a comprehensive athletic archive.
• Serve as a liaison with schools, leagues, governing bodies, media outlets, and other external organizations.
• Coordinate game-day communications for major home contests, including livestream/broadcast support, press-box operations, statistics, results reporting, and media needs.
• Lead creative direction and content strategy for Cranbrook Athletics aligned with the strategic communications priorities for Cranbrook Schools.
• Manage the department’s social media presence and year-round content calendar and governance of athletics-adjacent Cranbrook-owned social media channels.
• Produce photography, video, graphics, interviews, highlights, profiles, feature stories, and other digital content.
• Provide timely coverage of contests, championships, senior nights, signing celebrations, awards, and other significant moments.
• Coordinate athletic media days, team photography, and major content initiatives.
• Develop recurring content that highlights the identity, tradition, and accomplishments of Cranbrook Athletics.
• Maintain an organized digital archive of photos, video, graphics, and other media assets.
• Use engagement data and analytics to inform content strategy.
• Serve as a site administrator for home contests.
• Develop communications and promotional plans for major home athletic events.
• Coordinate digital and visual presentations for rivalry games, championships, senior nights, signing celebrations, and other high-profile events.
• As an extended member of the Cranbrook Educational Community communications and marketing team, ensure regular coordination and collaboration with Cranbrook Schools Communications and Marketing leadership.
• Collaborate with Admissions, Advancement, Alumni Relations, and other departments to share athletic stories and support institutional priorities.
• Assist the Director of Athletics with department communications, strategic initiatives, meetings, and special projects.
• Represent Cranbrook Athletics at school, league, and community meetings as assigned.

Education

Bachelor's degree

Tools

Social media management

Website publishing

Graphic design

Video editing

Job description

Cranbrook Educational Community in Bloomfield Hills, Michigan, seeks an Associate Athletic Director for Communications & Creative Content to lead athletic communications for Cranbrook’s interscholastic program with 29 varsity teams and a tradition of success.

The role oversees sports information, media relations, digital content, social media, website content, and storytelling, working with Cranbrook Schools Communications and other departments.