Associate Athletic Director for Communications & Creative Content

Cranbrook Educational Community; Bloomfield Hills (MI); On-site; USD 75,000 - 90,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Life insurance

Disability insurance

Retirement plan

Employee discounts

Job summary

Cranbrook Educational Community in Bloomfield Hills, Michigan, seeks an Associate Athletic Director for Communications & Creative Content to lead athletic communications for Cranbrook’s interscholastic program with 29 varsity teams and a tradition of success.

The role oversees sports information, media relations, digital content, social media, website content, and storytelling, working with Cranbrook Schools Communications and other departments.

Qualifications

• Bachelor’s degree is required.
• Three to five years of experience in athletic communications, sports information, digital media, journalism, marketing, content creation, or related field preferred.
• Experience in athletics, education, collegiate athletics, professional sports, or similar environment strongly preferred.
• Strong writing, editing, interviewing, and storytelling skills.
• Familiarity with social media management, website publishing, graphic design, and video editing platforms.
• Ability to maintain accurate schedules, statistics, records, and historical information.
• Evening and weekend availability during athletic seasons is required.
• Regional travel may be required.
• Valid Driver’s License with satisfactory driving record required.

Responsibilities

• Serve as the primary sports information and media-relations contact for Cranbrook Athletics.
• Maintain accurate schedules, rosters, results, statistics, records, awards, and historical information.
• Manage athletic webpages and ensure information is current and accurate.
• Develop efficient systems for gathering information from coaches and teams.
• Publish results, schedule updates, postseason information, milestones, records, awards, and other department news.
• Coordinate league and postseason recognition and maintain a comprehensive athletic archive.
• Serve as a liaison with schools, leagues, governing bodies, media outlets, and other external organizations.
• Coordinate game-day communications for major home contests, including livestream/broadcast support, press-box operations, statistics, results reporting, and media needs.
• Lead creative direction and content strategy for Cranbrook Athletics aligned with the strategic communications priorities for Cranbrook Schools.
• Manage the department’s social media presence and year-round content calendar and governance of athletics-adjacent Cranbrook-owned social media channels.
• Produce photography, video, graphics, interviews, highlights, profiles, feature stories, and other digital content.
• Provide timely coverage of contests, championships, senior nights, signing celebrations, awards, and other significant moments.
• Coordinate athletic media days, team photography, and major content initiatives.
• Develop recurring content that highlights the identity, tradition, and accomplishments of Cranbrook Athletics.
• Maintain an organized digital archive of photos, video, graphics, and other media assets.
• Use engagement data and analytics to inform content strategy.
• Serve as a site administrator for home contests.
• Develop communications and promotional plans for major home athletic events.
• Coordinate digital and visual presentations for rivalry games, championships, senior nights, signing celebrations, and other high-profile events.
• As an extended member of the Cranbrook Educational Community communications and marketing team, ensure regular coordination and collaboration with Cranbrook Schools Communications and Marketing leadership.
• Collaborate with Admissions, Advancement, Alumni Relations, and other departments to share athletic stories and support institutional priorities.
• Assist the Director of Athletics with department communications, strategic initiatives, meetings, and special projects.
• Represent Cranbrook Athletics at school, league, and community meetings as assigned.

Education

Bachelor's degree

Tools

Social media management

Website publishing

Graphic design

Video editing

Job description

Associate Athletic Director for Communications & Creative Content

• Full-Time

Locations

39221 Woodward Avenue
Bloomfield Hills, MI 48304, USA

Description

Associate Athletic Director for Communications & Creative Content

Founded by Detroit philanthropists George and Ellen Booth in 1904, Cranbrook Educational Community is one of the worlds leading centers of education, science, and art. Comprised of a graduate Academy of Art, contemporary Art Museum, Center for Collections and Research, House and Gardens, Institute of Science, and more than 1,600 students attending our Pre-K through 12 independent college preparatory Schools, Cranbrook welcomes thousands of visitors and students to its campus each year. Critics have called Cranbrook "the most enchanted and enchanting setting in America" and in 1989 it was designated a National Historic Landmark. The campus is located in Bloomfield Hills, Michigan, about 20 miles north of downtown Detroit. For more, please visit our website: www.cranbrook.edu .

Cranbrook Schools seeks a creative, highly organized communications professional to lead athletic communications for one of the region's most accomplished interscholastic athletics programs. With 29 varsity teams, a strong tradition of competitive success, outstanding facilities, and alumni who have earned major awards and gone on to compete at the professional and international levels, this position offers the opportunity to take ownership of how Cranbrook Athletics is presented, promoted, and experienced across digital, social, and traditional media.

The Associate Athletic Director for Communications & Creative Content will oversee sports information, media relations, digital content, social media, website content, and storytelling across Cranbrook's interscholastic program. In this role, the Associate Director will work closely with Cranbrook Schools Communications, Admissions, and Advancement to ensure consistent storytelling about athletics as an important pillar of the Cranbrook educational experience.

The strongest candidates will combine attention to detail with strong creative instincts, communicate clearly, manage multiple priorities effectively, and be comfortable working in a fast-paced athletic environment. They will be proactive, collaborative, dependable, and able to move seamlessly between sports information, content creation, media relations, and event coverage.

Responsibilities include, but are not limited to:

Athletic Communications & Sports Information

• Serve as the primary sports information and media‑relations contact for Cranbrook Athletics.
• Maintain accurate schedules, rosters, results, statistics, records, awards, and historical information.
• Manage athletic webpages and ensure information is current and accurate.
• Develop efficient systems for gathering information from coaches and teams.
• Publish results, schedule updates, postseason information, milestones, records, awards, and other department news.
• Coordinate league and postseason recognition and maintain a comprehensive athletic archive.
• Serve as a liaison with schools, leagues, governing bodies, media outlets, and other external organizations.
• Coordinate game‑day communications for major home contests, including livestream/broadcast support, press‑box operations, statistics, results reporting, and media needs.

Creative Content, Social Media & Storytelling

• Lead creative direction and content strategy for Cranbrook Athletics aligned with the strategic communications priorities for Cranbrook Schools.
• Manage the department’s social media presence and year‑round content calendar and governance of athletics‑adjacent Cranbrook‑owned social media channels.
• Produce photography, video, graphics, interviews, highlights, profiles, feature stories, and other digital content.
• Provide timely coverage of contests, championships, senior nights, signing celebrations, awards, and other significant moments.
• Coordinate athletic media days, team photography, and major content initiatives.
• Develop recurring content that highlights the identity, tradition, and accomplishments of Cranbrook Athletics.
• Maintain an organized digital archive of photos, video, graphics, and other media assets.
• Use engagement data and analytics to inform content strategy.
• Serve as a site administrator for home contests.
• Develop communications and promotional plans for major home athletic events.
• Coordinate digital and visual presentations for rivalry games, championships, senior nights, signing celebrations, and other high‑profile events.
• As an extended member of the Cranbrook Educational Community communications and marketing team, ensure regular coordination and collaboration with Cranbrook Schools Communications and Marketing leadership.
• Collaborate with Admissions, Advancement, Alumni Relations, and other departments to share athletic stories and support institutional priorities.
• Assist the Director of Athletics with department communications, strategic initiatives, meetings, and special projects.
• Represent Cranbrook Athletics at school, league, and community meetings as assigned.

Requirements:

• A Bachelor’s degree is required.
• Three to five years of experience in athletic communications, sports information, digital media, journalism, marketing, content creation, or a related field preferred.
• Experience in athletics, education, collegiate athletics, professional sports, or a similar environment strongly preferred.
• Strong writing, editing, interviewing, and storytelling skills.
• Demonstrated experience creating social media, photography, video, graphics, or other digital content.
• Familiarity with social media management, website publishing, graphic design, and video editing platforms.
• Ability to maintain accurate schedules, statistics, records, and historical information.
• Excellent judgment and interpersonal skills when representing Cranbrook Athletics.
• Evening and weekend availability during athletic seasons is required.
• Regional travel may be required.
• Valid Driver’s License with satisfactory driving record required.

The starting salary for this position is $75k+/annually based on experience.

Cranbrook offers competitive compensation and benefits that include medical, dental, life insurance, long-term and short-term disability, and retirement programs with employer contribution. We offer employee discounts, and a unique environment in an educational setting that values collaboration.

Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws.For further information, please review the Know Your Rights notice from the Department of Labor.