Senior Director of Athletics Communications & Content

Colby College; United States; On-site; USD 65,000 - 70,000; Full time

Job summary

Colby College seeks an experienced Associate Athletic Director for Sports Information & Communications to serve as a senior communications strategist for the department. You will oversee external communications, media relations, digital content, and broadcast/media rights, while mentoring a team of specialists.

Reporting to the Deputy AD for competitive excellence, you will guide crisis response, brand protection, and storytelling across varsity programs, ensuring accuracy and timely coverage

Qualifications

• Bachelor’s degree required; Master’s degree preferred.
• 5+ years of progressive leadership experience in athletics communications, sports information, media relations, and marketing with preferred experience in personnel management.
• Outstanding oral and written communications skills and attention to detail.
• Strong self-initiative and ability to multitask in a fast-paced environment with tight deadlines.
• Aptitude for collaborating with others and maintaining positive working relationships with staff, coaches, administrators and campus colleagues.
• Must be able to work independently and exercise judgment with minimal supervision.
• Strong attention to detail and a commitment to delivering.
• Ability to work evenings and weekends on a regular basis based on game schedules and travel as required.
• Experience with Photoshop, Adobe Express and other graphic design programs desired.
• Valid driver’s license required and must meet the College’s Fleet Safety Policy requirements.

Responsibilities

• Lead and mentor communications staff—including the Assistant Athletic Director, digital content creators, and broadcast directors.
• Serve as the primary media and communications contact for assigned varsity programs, managing all press box / scorer’s table operations, statistical crews, live video streaming, webcast broadcasts, and social media coverage for home, away, and postseason contests.
• Represent the college and athletic department on NESCAC conference communication committees, NCAA regional/national committees, and collegiate sports communicators associations.
• Assist the Deputy AD in partnering with Campus Communications, General Counsel, and senior leadership to direct crisis communications, sensitive issue management, and high-profile messaging.
• Assist the Deputy AD for Sports Information & Communications with Mule Weekly Recap and other primary projects throughout the academic year as assigned.
• Assist the Deputy AD and support assigned head coaches in proactively identifying storytelling opportunities and managing their sport-specific web, and media interview needs.
• Assist the Deputy AD in managing department brand identity and overseeing marks and logos
• Manage live statistical capture and ensure full compliance in reporting accurate box scores and season statistics to NESCAC conference office and the NCAA within mandated deadlines.
• Utilize Adobe Creative Cloud (Photoshop, Express, InDesign) and video editing suites to create high-impact social media graphics, video highlights, and promotional materials.
• Maintain exemplary standards of professionalism, integrity, and customer-service-oriented interaction with student-athletes, coaches, visiting teams, media outlets, and campus partners across the college community.
• Collaborate effectively with other Department of Athletics’ team members
• Demonstrate an active understanding of and commitment to fostering a diverse, equitable, and inclusive workforce and athletic culture supporting overall college success.
• Perform additional duties as assigned; duties, responsibilities, and activities may change at any time with or without notice.

Skills

Leadership

Communications

Media relations

Crisis communications

Brand management

Digital content

Education

Bachelor's degree

Master's degree preferred

Tools

Adobe Photoshop

Adobe Express

InDesign

Video editing

Job description

Colby College seeks an experienced Associate Athletic Director for Sports Information & Communications to serve as a senior communications strategist for the department. You will oversee external communications, media relations, digital content, and broadcast/media rights, while mentoring a team of specialists.

Reporting to the Deputy AD for competitive excellence, you will guide crisis response, brand protection, and storytelling across varsity programs, ensuring accuracy and timely coverage