Athlete Engagement & Brand Activation Specialist

Mizuno USA; United States; On-site; USD 55,000 - 75,000; Full time

Job summary

Mizuno USA is seeking an Athlete Connection Specialist to cultivate meaningful connections among athletes, coaches, clubs, dealers, and the Mizuno brand through engaging experiences and event activations. You will drive qualified leads, support product trials, and strengthen brand loyalty across regional sports communities.

In this remote role based in Georgia, you will coordinate tournaments, showcases, camps, and activations, manage inventory and trials, and work with sales partners to expand

Qualifications

• Must have strong interpersonal and relationship-building skills.
• Excellent verbal and written communication; able to present to diverse stakeholders.
• Ability to coordinate multiple events and projects simultaneously.
• Experience in sports marketing, event marketing or athlete relations is preferred.

Responsibilities

• Plan, coordinate, and execute athlete engagement events like tournaments, showcases, camps, and experiential activations.
• Represent Mizuno as an ambassador to athletes, coaches, parents, clubs, and dealers.
• Coordinate event logistics, product displays, demos, and trial opportunities.
• Lead generation and customer development through activations and outreach.

Skills

Interpersonal skills

Verbal and written communication

Product demos

Event coordination

Lead generation

CRM systems

Data analysis

Project management

Travel readiness

Independent / cross-functional work

Education

Bachelor's degree in Sports Management or related field

Tools

CRM platforms

Microsoft Office

Job description

Mizuno USA is seeking an Athlete Connection Specialist to cultivate meaningful connections among athletes, coaches, clubs, dealers, and the Mizuno brand through engaging experiences and event activations. You will drive qualified leads, support product trials, and strengthen brand loyalty across regional sports communities.

In this remote role based in Georgia, you will coordinate tournaments, showcases, camps, and activations, manage inventory and trials, and work with sales partners to expand