ATDM Marketing Communications Lead

The Institute for Advanced Learning and Research; Danville (VA); On-site; USD 77,000 - 83,000; Full time

Benefits offered by this job

VRS retirement

Paid time off

Paid holidays

Health plan

Job summary

The Institute for Advanced Learning and Research (IALR) seeks an ATDM Marketing Communications Lead to coordinate and support marketing initiatives that advance ATDM and the Manufacturing Advancement division. This role drives program visibility and brand consistency across multiple channels in a fast-paced environment.

You will develop content for social media, websites, newsletters, and press releases, lead digital campaigns with Salesforce Marketing Cloud and Constant Contact, and collaborate

Qualifications

• Bachelor's degree in Marketing, Communications, Public Relations, or related field.
• 5+ years in marketing/communications/public relations or related field.
• Strong written, verbal, and interpersonal communication skills.
• Excellent organizational skills and attention to detail.

Responsibilities

• Implement marketing and communications strategies aligned with organizational goals.
• Develop and manage content for social media, websites, newsletters, press releases, and promotional materials.
• Lead digital marketing campaigns using Salesforce Marketing Cloud and Constant Contact.
• Monitor and report on campaign performance for decision-making.
• Coordinate development and distribution of marketing materials and ensure brand adherence.
• Support media relations by monitoring coverage and maintaining media lists.
• Plan and promote workshops, conferences, outreach activities, and events.
• Coordinate with external vendors to support project execution.
• Stay informed on marketing trends and best practices.
• Perform other duties as assigned.

Skills

Communication

Organization

Multitasking

Team collaboration

Education

Bachelor's degree in Marketing

Tools

Salesforce Marketing Cloud

Constant Contact

CMS

Job description

This position requires eligibility to access controlled unclassified information (CUI) and export controlled data, and candidates must meet applicable federal requirements, including U.S. person status where required. This role is onsite in Danville, VA.The Pay, Perks, & Benefits• Range: $77,400 - $82,500. Salary will be commensurate with qualifications and experience and determined based on market benchmarks and internal equity• Retirement benefits through the Virginia Retirement System (VRS) with employer match• Generous time off, including vacation, paid sick leave, and paid family leave after one year• Paid holidays, including a two week paid winter break• Anthem PPO and HSA health plans, with excellent dental optionsHow You Will Help the TeamThe ATDM Marketing Communications Lead at the Institute for Advanced Learning and Research (IALR) coordinates and supports marketing and communications initiatives that advance the mission of Accelerated Training in Defense Manufacturing (ATDM) and the Manufacturing Advancement division. This role plays a key part in promoting Southern Virginia as a hub for manufacturing advancement and workforce development.The ideal candidate is a proactive, detail-oriented marketing professional who thrives in a fast-paced environment and can successfully manage multiple projects and priorities. The ATDM Marketing Communications Lead will collaborate with internal and external partners to increase program visibility, strengthen brand consistency, and support IALR's leadership in the manufacturing sector.This position reports to the Manufacturing Advancement Marketing and Communications Team within the IALR Marketing and Communications Department.What You Will DoImplement marketing and communications strategies that align with organizational goals and priorities.Develop and manage content for social media platforms, websites, newsletters, press releases, and promotional materials.Lead digital marketing campaigns targeting diverse stakeholder groups using platforms such as Salesforce Marketing Cloud and Constant Contact.Monitor and report on campaign performance to support strategic decision-making and stakeholder reporting.Coordinate the development and distribution of marketing materials while ensuring adherence to brand standards.Support media relations efforts by monitoring media coverage and maintaining media contact lists.Assist with planning and promoting workshops, conferences, outreach activities, and special events.Coordinate with external vendors, including marketing agencies and other service providers, to support project execution and information gathering.Stay informed of emerging marketing trends, technologies, and best practices to enhance program effectiveness.Perform other duties as assigned.The Ideal CandidateRequired QualificationsBachelor's degree in Marketing, Communications, Public Relations, or a related field.Five or more years of experience in marketing, communications, public relations, or a related fieldStrong written, verbal, and interpersonal communication skillsExcellent organizational skills and attention to detail.Ability to manage multiple priorities and meet deadlines in a fast-paced environment.Ability to work independently while collaborating effectively with cross-functional teams.Familiarity with digital marketing platforms, social media tools, email marketing systems, and content management systems.Preferred QualificationsExperience managing integrated marketing campaigns across multiple channels.Experience with marketing automation and email marketing platforms such as Salesforce Marketing Cloud and Constant Contact.Experience supporting event marketing, media relations, and brand awareness initiatives.Experience working with external vendors, marketing firms, or agency partners.What Makes Working Here DifferentAt IALR, you'll be part of a mission-driven organization that is transforming the future of manufacturing and workforce development. Through innovative programs such as ATDM, you'll have the opportunity to create meaningful impact, collaborate with industry leaders, and help tell the story of initiatives that are preparing the next generation of skilled talent while advancing manufacturing across the region and beyond.Equal Opportunity EmployerWe are an equal opportunity employer. All qualified applicants will be considered for employment without regard to race, color, religion, sex, national origin, age, disability, veteran status, or any other protected status.