Associate Vice President, Undergraduate Recruitment & Strategy

Maryville University; St. Louis, Northern (MO, KY); Hybrid; USD 185,000 - 200,000; Full time

Job summary

Maryville University seeks an Associate Vice President for Undergraduate Recruitment to lead all undergraduate enrollment functions, including First-Time First-Year, Transfer, and International recruitment. This executive role drives data-informed strategies to achieve enrollment, net tuition revenue, and student success goals.

The position collaborates with Financial Aid, Marketing & Communications, Academic Affairs, Student Success, Athletics, and Institutional Research; requires strong

Qualifications

• Expertise in strategic enrollment management and undergraduate recruitment.
• Knowledge of enrollment funnel management, forecasting, and net tuition revenue.
• Ability to develop data-informed recruitment strategies using CRM, analytics, and dashboards.
• Strong leadership to coach and retain high-performing teams.

Responsibilities

• Develop and evaluate undergraduate enrollment strategies across First-Year, Transfer, and International populations.
• Provide executive leadership, coaching, and performance management for the enrollment team.
• Direct all undergraduate recruitment operations, including territory management and events.
• Use analytics, forecasting, and dashboards to guide decisions and optimize outcomes.
• Partner with campus stakeholders to strengthen recruitment, student success, and financial sustainability.

Skills

Strategic enrollment management

Data-driven decision making

Leadership & coaching

Cross-functional collaboration

Education

Master's Degree

Doctorate preferred

Tools

Slate

Salesforce

TargetX

Microsoft Office

Reporting tools

Job description

Associate Vice President For Undergraduate Recruitment

#26-100296

St. Louis, Missouri, United States

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Job Description

Overall Position Purpose :

The Associate Vice President for Undergraduate Recruitment provides executive leadership for all undergraduate enrollment functions, including First-Time First-Year, Transfer, and International recruitment. This position is responsible for developing and executing comprehensive enrollment strategies that achieve institutional enrollment, net tuition revenue, and student success goals. Working collaboratively with Financial Aid, Marketing & Communications, Academic Affairs, Student Success, Athletics, Institutional Research, and other campus partners, the Vice President leads data-informed recruitment initiatives, drives operational excellence, and fosters an exceptional prospective student experience while strengthening Maryville University's reputation, enrollment performance, and long-term financial sustainability.

Supervisory Responsibility :

Directly supervises leaders responsible for First-Time First-Year Recruitment, Transfer Recruitment, International Recruitment, Campus Visit & Events, and other enrollment functions as assigned. Provides overall leadership and accountability for all undergraduate enrollment staff, including managers, assistant directors, admission representatives, and student employees. Responsible for organizational planning, talent development, performance management, succession planning, and achieving departmental enrollment goals.

Essential Responsibilities - List in order of importance:
1. Develop, implement, and continuously evaluate comprehensive undergraduate enrollment strategies that achieve First-Time First-Year, Transfer, and International enrollment goals while supporting the University's strategic plan, enrollment objectives, and net tuition revenue targets.

2. Provide executive leadership, coaching, and performance management for the undergraduate enrollment team by establishing measurable goals, fostering accountability, developing future leaders, and promoting a culture of
collaboration, innovation, and continuous improvement.

3. Direct all undergraduate recruitment operations, including territory management, campus visits, recruitment events, enrollment communications, CRM utilization, and operational processes to ensure an exceptional prospective student experience and efficient enrollment operations.

4. Utilize enrollment analytics, forecasting, predictive modeling, and performance metrics to guide strategic decision-making, evaluate recruitment effectiveness, manage departmental resources and budgets, and optimize enrollment
outcomes and return on investment.

5. Partner with Financial Aid, Marketing & Communications, Academic Affairs, Student Success, Athletics, Institutional Research, and other campus stakeholders to develop integrated enrollment strategies that strengthen recruitment, student success, institutional reputation, and long-term financial sustainability.

Qualifications :

To perform this job satisfactorily, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill and/or ability, and environmental conditions required. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions. It is also the responsibility of every employee of the University to remain current in their field, ensuring that they have the requisite knowledge and skills to perform the position at a high level. Requisite knowledge and skills change over time; therefore, the employee must be aware of changes and react to them by obtaining current knowledge and skills.

Dimension : Required knowledge, skills, or abilities

Demonstrated expertise in strategic enrollment management, undergraduate recruitment, and enrollment planning, including First-Time First-Year, Transfer, and International student populations.

Comprehensive knowledge of enrollment funnel management, territory management, enrollment forecasting, financial aid strategy, and net tuition revenue optimization.

Proven ability to develop and execute data-informed recruitment strategies using
CRM systems, enrollment analytics, predictive modeling, and performance dashboards.

Exceptional leadership and management skills with a demonstrated ability to recruit, coach, develop, and retain high-performing teams while fostering a culture of accountability, collaboration, and continuous improvement.

Strong financial and operational acumen, including experience developing budgets, evaluating return on investment, allocating resources, and managing complex enrollment operations.

Excellent interpersonal, communication, presentation, and relationship-building skills with the ability to collaborate effectively with executive leadership, faculty, staff, students, families, alumni, and external partners.

Ability to analyze complex data, identify trends, solve problems, and make timely, evidence-based decisions in a fast-paced environment.

Demonstrated project management and organizational skills with the ability to lead multiple strategic initiatives simultaneously while meeting deadlines and institutional priorities.

Commitment to providing exceptional service and creating an inclusive, student-centered enrollment experience that reflects Maryville University's mission and values.

Ability to exercise sound judgment, maintain confidentiality, manage sensitive information, and represent the University with professionalism, integrity, and ethical leadership.

Proficiency with enrollment management technologies, including CRM platforms (e.g., Slate, Salesforce, TargetX, or similar), Microsoft Office Suite, reporting tools, and other technology supporting recruitment and enrollment operations.
Ability to travel extensively, work occasional evenings and weekends, and represent the University at recruitment events, conferences, and community engagements.

Required Formal Education : Master's Degree; Doctorate Preferred.

Physical Demands : Office environment with regular travel, evening/weekend events, and ability to lift up to 25 pounds.

Additional Applicant Information

• Salary Range: $185,000 - $200,000 annually
  • Actual compensation will be commensurate with education, experience, skills, internal equity, and market considerations.

Benefits Highlights

• Maryville University offers a comprehensive benefits package designed to support the health, financial well-being, and professional growth of our employees. Eligible employees enjoy access to:
  • Medical, dental, and vision coverage
  • Retirement plan with 100% University matching up to 9% contributions
  • University-paid life and long-term disability insurance
  • Generous paid time off, including 18 holidays, 3 weeks of vacation, 12 sick days, and 4 personal days
  • Full/Partial Tuition waived for employees and eligible dependents
  • Hybrid and flexible work schedules
  • Wellness programs and employee assistance resources
  • Free parking, fitness center access, and other campus perks

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