Associate Sales Representative

Velotric Bikes; Wisconsin; Remote; USD 42,000 - 70,000; Full time

Benefits offered by this job

Dental insurance

Flexible schedule

Flexible spending account

Health insurance

Paid time off

Vision insurance

Job summary

Velotric Bikes is seeking an energetic Associate Sales Representative to support dealer relationships, assist with new accounts, and lead product demonstrations across an extensive territory. You will travel frequently, onboard shops to Shopify and the B2B portal, and help launch new products while staying aligned with the Sales Representative.

The role values cycling enthusiasm, a quick learner, and strong communication skills.

Qualifications

• 1–2 years of sales, customer service, or retail experience preferred (bike shop or outdoor industry a plus).
• Bachelor's degree in business, sales, or marketing.
• Willingness to travel up to 75% of time within assigned territory.

Responsibilities

• Travel within the assigned territory to support the Sales Representative in building and maintaining dealer relationships.
• Assist with opening new accounts and deepening engagement with Showcase Dealers.
• Conduct product demonstrations and deliver basic e-bike sales and technical training to dealer staff under the guidance of the territory Sales Representative.
• Support new product launches, ensuring dealers receive training, marketing collateral, and merchandising guidance.
• Collect and report dealer and customer feedback to the sales, product, and operations teams.
• Assist with Shopify and B2B portal onboarding, helping dealers navigate ordering and account tools.
• Represent the brand at demo days, dealer events, and trade shows as an ambassador for e-bike adoption.
• Maintain accurate CRM records of shop visits, activities, and pipeline opportunities.

Skills

1–2 years sales experience

Strong interpersonal skills

Willingness to travel

Education

Bachelor's degree in business, sales, or marketing

Tools

CRM software

Shopify

B2B portal onboarding

Job description

Position Overview

We are seeking an energetic and motivated Associate Sales Representative to join our fast-growing e-bike team. This role supports the Sales Representative in their territory, builds strong relationships with bike shops and dealer partners, and drives growth through Showcase partnerships and new product launches. The ideal candidate will be passionate about cycling and e-mobility, eager to learn B2B dealer sales, and comfortable with frequent travel to meet shop owners face-to-face.

Key Responsibilities

• Travel within the assigned territory to support the Sales Representative in building and maintaining dealer relationships.


• Assist with opening new accounts and deepening engagement with Showcase Dealers.


• Conduct product demonstrations and deliver basic e-bike sales and technical training to dealer staff under the guidance of the territory Sales Representative.


• Support new product launches, ensuring dealers receive training, marketing collateral, and merchandising guidance.


• Collect and report ground-level dealer and customer feedback to the sales, product, and operations teams.


• Assist with Shopify and B2B portal onboarding, helping dealers navigate ordering and account tools.


• Represent the brand at demo days, dealer events, and trade shows, acting as an ambassador for e-bike adoption.


• Maintain accurate CRM records of shop visits, activities, and pipeline opportunities.

Qualifications

• Bachelor's or similar degree in business, sales, or marketing (relevant experience considered).


• 1–2 years of sales, customer service, or retail experience preferred (bike shop or outdoor industry a plus).


• Strong interpersonal skills with the ability to build trust and rapport quickly with independent retailers.


• Passion for cycling and enthusiasm for the e-bike industry.


• Willingness and ability to travel up to 75% of the time within assigned territory.


• Quick learner, eager to develop product expertise and sales skills.


• Valid driver’s license; ability to transport demo bikes or small displays as needed.

Preferred

• Experience working with bike shops or outdoor retailers.


• Knowledge of the market, particularly in cycling or e-mobility sectors,

What We Offer

• Competitive total compensation package (base pay + bonus)


• Career growth


• Company-provided demo e-bike


• The opportunity to be part of a dynamic team and contribute to the growth of a cutting-edge brand

Job Type: Full-time

Work Location: On the road (remote)

Benefits

• Dental insurance


• Flexible schedule


• Flexible spending account


• Health insurance


• Paid time off


• Vision insurance