Associate Product Marketing Specialist

MRI India; United States; On-site; USD 55,000 - 70,000; Full time

Benefits offered by this job

Employee resource groups access

Flex time off (16 extra hours)

Volunteer time off (16 hours)

Employee referral program

Healthcare benefits

Parental leave and support

PTO + holidays

Tuition reimbursement

Work from anywhere for two weeks/year

Job summary

MRI Software is seeking an Associate Product Marketing Specialist to join our Product Marketing team in the United States. You will collaborate with Product Management, Sales, and Marketing to develop messaging, craft sales enablement content, support product launches, and contribute to demand generation campaigns.

This role is ideal for an early-career marketer with experience in B2B technology or SaaS, looking to build deep expertise in product marketing within a global software organization.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or related field.
• 1+ year in Product Marketing, Marketing, Content Marketing, Demand Generation, or Digital Marketing in B2B tech/SaaS.
• Exposure to product launches, sales enablement, content creation, or go-to-market activities.
• Strong written and verbal communication skills.
• Excellent organizational skills and attention to detail.
• Ability to manage multiple projects and deadlines in a fast-paced environment.
• Interest in enterprise software and SaaS business models.
• Experience creating presentations, datasheets, case studies, emails, or other B2B content.
• Familiarity with CRM, marketing automation, or analytics tools is a plus.
• Some travel may be required.

Responsibilities

• Support Product Positioning and Messaging development and maintenance.
• Create and update sales presentations, battlecards, datasheets, FAQs, and other sales materials.
• Assist with product launches and coordinate cross-functional launch activities.
• Support demand generation campaigns and content creation (blogs, webinars, emails, case studies).
• Conduct market and competitive research and share insights with teams.
• Assist with marketing programs and events to improve engagement and outcomes.

Skills

Written communication

Verbal communication

Organization

Project management

Interest in enterprise software

Content creation

Sales enablement content

Go-to-market awareness

Education

Bachelor's degree in Marketing/Business/Communications

Tools

CRM

Marketing automation

Analytics tools

Job description

As an Associate Product Marketing Specialist, you will support the Product Marketing team in bringing MRI's B2B SaaS solutions to market. Working closely with Product Management, Sales, Marketing, and other cross-functional teams, you'll help develop messaging, create sales enablement materials, support product launches, and contribute to demand generation campaigns. This is an excellent opportunity for an early-career marketing professional with experience in a B2B technology or SaaS environment looking to build expertise in product marketing within a global software organization.

You Will:

Support Product Positioning and Messaging

Assist in developing and maintaining product messaging, value propositions, and customer-facing content. Help communicate product benefits and key differentiators across marketing and sales materials. Support updates to messaging based on market trends and customer feedback.

Assist with Sales Enablement

Create and update sales presentations, battlecards, datasheets, FAQs, and other sales support materials. Help ensure sales teams have current information on product capabilities and positioning. Support training initiatives for sales and customer-facing teams.

Support Product Launches

Assist with the execution of product launches, releases, and enhancements. Coordinate launch activities across Product, Marketing, and Sales teams. Help develop launch communications and supporting materials.

Contribute to Demand Generation Campaigns

Partner with marketing teams to support campaigns promoting MRI solutions. Assist with content creation for blogs, webinars, email campaigns, case studies, and other marketing programs. Help track campaign performance and identify areas for improvement.

Conduct Market and Competitive Research

Research market trends, customer challenges, and competitive offerings. Help maintain competitive intelligence resources and market insights. Share findings with Product Marketing and Product Management teams.

Support Product Marketing Programs

Assist with customer events, webinars, user conferences, and other marketing initiatives. Collaborate with internal stakeholders to ensure timely completion of product marketing projects. Contribute ideas that improve marketing effectiveness and customer engagement.

You Have:

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• 1+ year of experience in Product Marketing, Product Marketing internships, Marketing, Content Marketing, Demand Generation, or Digital Marketing within a B2B technology or SaaS company.
• Exposure to product launches, sales enablement, customer-facing content creation, or go-to-market activities.
• Strong written and verbal communication skills.
• Excellent organizational skills and attention to detail.
• Ability to manage multiple projects and deadlines in a fast-paced environment.
• Interest in enterprise software, technology products, and SaaS business models.
• Experience creating presentations, datasheets, case studies, email campaigns, or other B2B marketing content.
• Familiarity with CRM, marketing automation, or analytics tools is a plus.
• Some travel may be required.

What Success Looks Like

In your first year, you will:

• Become knowledgeable about MRI's products, customers, and markets.
• Develop effective sales and marketing content that supports revenue growth.
• Successfully support product launches and campaign initiatives.
• Build strong partnerships with Product, Sales, and Marketing teams.
• Grow your expertise in product marketing and SaaS go-to-market strategies.

About Us

From the day we opened our doors, MRI Software has built flexible, game-changing real estate software that powers thriving communities and helps make the world a better place to live, work and play. Fulfilling that mission is only possible because of one thing: exceptional people. People like you! Our people-first approach to PropTech is defining a new industry standard for client experiences that, quite frankly, can’t be duplicated. Experiences that deliver real value every day. And we know those experiences begin with our people. We believe MRI is more than just a workplace; it’s a connected community of people who truly feel they belong. Whether we’re investing in employee resource groups or providing tailored resources for each person to reach their full potential, we’re passionate about creating a work environment that makes you excited to show up every single day. At MRI, one of our core values is to strive to amaze. From the intelligent solutions we create to the culture we cultivate, that’s our goal every day. Because that’s what industry leaders do. Whether you’re joining as a new Pride member or rejoining us after a short time away, your talent is vital to us, our partners and our clients. Amazing growth requires amazing employees. Are you up to the challenge? We know confidence gap and imposter syndrome can get in the way of meeting remarkable candidates,

MRI is proud to be an inclusive employer.

We welcome and celebrate diversity across all backgrounds, including ethnicity, religion, sexual orientation, gender identity, disability, age, military, veteran status and more.

We believe that Belonging is a direct result of Diversity, Equity, and Inclusion.

Those values are woven into the fabric of who we are and are foundational to our continued success.

Perks

• Join our employee-led resource groups to maximize your experience at work.
• Add 16 extra hours to your time off to shorten your workday as part of our Flex at MRI program.
• Utilize 16 hours of paid time to volunteer.
• Know great workers? Our generous employee referral scheme rewards you for bringing in talent.
• Enjoy peace of mind with our regional-specific healthcare benefits for you and your family.
• Big on family? So are we! Our Parental Leave and parental support perks allow you to grow your family comfortably as an MRI employee.
• Maintain a fantastic work-life balance with PTO days plus observed holidays.
• Further your professional development and growth with our tuition reimbursement offerings.
• Enjoy the flexibility of working from anywhere in the world for two weeks out of the year.
• And more!

Now, take a glimpse into some of the fun we have here: MRI Software Instagram