Associate Product Marketing Specialist

mrisoftware; Arkansas; On-site; USD 52,000 - 68,000; Full time

Job summary

MRI Software is seeking an Associate Product Marketing Specialist to support the Product Marketing team in bringing MRI's B2B SaaS solutions to market. You will collaborate with Product Management, Sales, Marketing and cross-functional teams to develop messaging, create sales enablement materials, support product launches, and contribute to demand generation campaigns.

This is an excellent opportunity for an early-career marketing professional with experience in a B2B technology or SaaS

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• 1+ year of experience in Product Marketing, Marketing, or Digital Marketing in B2B SaaS.
• Exposure to product launches, sales enablement, and go-to-market activities.
• Strong written and verbal communication skills.
• Excellent organizational skills and attention to detail.
• Ability to manage multiple projects and deadlines in a fast-paced environment.
• Interest in enterprise software and SaaS business models.
• Experience creating B2B marketing content (presentations, datasheets, emails, case studies).
• Familiarity with CRM, marketing automation, or analytics tools is a plus.
• Some travel may be required.

Responsibilities

• Support Product Positioning and Messaging across marketing assets.
• Assist with sales enablement materials like presentations, datasheets, and battlecards.
• Support execution of product launches and cross-functional coordination.
• Contribute to demand generation through blogs, webinars, emails, and case studies.
• Conduct market and competitive research to inform messaging.
• Collaborate on product marketing programs and events.

Skills

Communication skills

Organizational skills

Project management

B2B marketing content

Go-to-market understanding

Sales enablement content

CRM/Marketing automation familiarity

Travel willingness

Education

Bachelor's degree in Marketing/Business/Communications

Tools

CRM software

Marketing automation tools

Analytics tools

Job description

As an Associate Product Marketing Specialist, you will support the Product Marketing team in bringing MRI's B2B SaaS solutions to market. Working closely with Product Management, Sales, Marketing, and other cross-functional teams, you'll help develop messaging, create sales enablement materials, support product launches, and contribute to demand generation campaigns.

This is an excellent opportunity for an early-career marketing professional with experience in a B2B technology or SaaS environment looking to build expertise in product marketing within a global software organization.

You Will:

Support Product Positioning and Messaging

• Assist in developing and maintaining product messaging, value propositions, and customer-facing content.
• Help communicate product benefits and key differentiators across marketing and sales materials.
• Support updates to messaging based on market trends and customer feedback.

Assist with Sales Enablement

• Create and update sales presentations, battlecards, datasheets, FAQs, and other sales support materials.
• Help ensure sales teams have current information on product capabilities and positioning.
• Support training initiatives for sales and customer-facing teams.

Support Product Launches

• Assist with the execution of product launches, releases, and enhancements.
• Coordinate launch activities across Product, Marketing, and Sales teams.
• Help develop launch communications and supporting materials.

Contribute to Demand Generation Campaigns

• Partner with marketing teams to support campaigns promoting MRI solutions.
• Assist with content creation for blogs, webinars, email campaigns, case studies, and other marketing programs.
• Help track campaign performance and identify areas for improvement.

Conduct Market and Competitive Research

• Research market trends, customer challenges, and competitive offerings.
• Help maintain competitive intelligence resources and market insights.
• Share findings with Product Marketing and Product Management teams.

Support Product Marketing Programs

• Assist with customer events, webinars, user conferences, and other marketing initiatives.
• Collaborate with internal stakeholders to ensure timely completion of product marketing projects.
• Contribute ideas that improve marketing effectiveness and customer engagement.

You Have:

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• 1+ year of experience in Product Marketing, Product Marketing internships, Marketing, Content Marketing, Demand Generation, or Digital Marketing within a B2B technology or SaaS company.
• Exposure to product launches, sales enablement, customer-facing content creation, or go-to-market activities.
• Strong written and verbal communication skills.
• Excellent organizational skills and attention to detail.
• Ability to manage multiple projects and deadlines in a fast-paced environment.
• Interest in enterprise software, technology products, and SaaS business models.
• Experience creating presentations, datasheets, case studies, email campaigns, or other B2B marketing content.
• Familiarity with CRM, marketing automation, or analytics tools is a plus.
• Some travel may be required.

What Success Looks Like

In your first year, you will:

• Become knowledgeable about MRI's products, customers, and markets.
• Develop effective sales and marketing content that supports revenue growth.
• Successfully support product launches and campaign initiatives.
• Build strong partnerships with Product, Sales, and Marketing teams.
• Grow your expertise in product marketing and SaaS go-to-market strategies.

About Us

From the day we opened our doors, MRI Software has built flexible, game-changing real estate software that powers thriving communities and helps make the world a better place to live, work and play. Fulfilling that mission is only possible because of one thing: exceptional people. People like you!

Our people-first approach to PropTech is defining a new industry standard for client experiences that, quite frankly, can't be duplicated. Experiences that deliver real value every day. And we know those experiences begin with our people.

We believe MRI is more than just a workplace; it's a connected community of people who truly feel they belong. Whether we're investing in employee resource groups or providing tailored resources for each person to reach their full potential, we're passionate about creating a work environment that makes you excited to show up every single day.

At MRI, one of our core values is to strive to amaze. From the intelligent solutions we create to the culture we cultivate, that's our goal every day. Because that's what industry leaders do. Whether you're joining as a new Pride member or rejoining us after a short time away, your talent is vital to us, our partners and our clients.

Amazing growth requires amazing employees. Are you up to the challenge?