Associate Personalization Marketing Manager

Domino's; Ann Arbor (MI); On-site; USD 90,000 - 150,000; Full time

Benefits offered by this job

Paid time off

Health benefits

Mental health support

Childcare discounts

Wellness programs

Fertility benefits

Adoption assistance

401k matching

Stock purchase discount

Company bonus

Job summary

Domino’s Pizza is seeking a skilled associate personalization manager to advance the personalization strategy across digital ordering and marketing channels. The role unlocks data advantages and drives topline growth through relevant consumer experiences.

You will partner with Data Sciences and Marketing to define roadmaps, activate dynamic personalization, and measure performance across eComm, apps, and campaigns.

Qualifications

• Bachelor’s Degree in business, marketing, or related field.
• 5+ years in developing CRM digital experiences at scale.
• Experience with CRM systems and marketing automation tools.
• UX experience in QSR/retail eCommerce is a plus.
• Strong written and verbal communication skills.
• Strong project management and leadership ability.
• Ability to translate data insights into marketing activation plans.
• Proactive self-starter focused on team success.

Responsibilities

• Develop and lead personalization initiatives across channels with cross-functional teams.
• Define and execute roadmap for personalization in partnership with Data Sciences, Data Management, Journey Management, and eComm.
• Identify opportunities for dynamic personalized experiences on eComm, Mobile App, Digital Media, email, SMS, and push notifications.
• Collaborate with data sciences to establish models and propensity scores.
• Create presentations for Marketing Leadership and advisory boards on program performance.
• Manage models' impacts in relation to offers and pricing.
• Leverage customer LTV predictions to advance marketing strategies.
• Develop full project plans and track milestones with cross-functional teams.
• Monitor KPIs related to personalization projects and sales impact.
• Ensure guardrails for dynamic offers and pricing to maximize franchise margins.

Skills

CRM at scale

Team leadership

Data insights

Communication

Project management

Change management

UX awareness

Education

Bachelor's degree in business/marketing

Tools

CRM systems

Marketing automation

Job description

Domino’s Pizza is seeking a skilled associate personalization manager to advance the personalization strategy across digital ordering and marketing channels. The role unlocks data advantages and drives topline growth through relevant consumer experiences.

You will partner with Data Sciences and Marketing to define roadmaps, activate dynamic personalization, and measure performance across eComm, apps, and campaigns.