Associate Consumer Marketing Manager

Domino's

Ann Arbor (MI)

On-site

USD 90,000 - 150,000

Full time

6 days ago

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Benefits offered by this job

Paid time off

Health benefits

Mental health support

Childcare discounts

Wellness programs

Fertility benefits

Adoption assistance

401k matching

Stock purchase discount

Company bonus

Job summary

Domino’s Pizza is seeking a skilled associate personalization manager to advance the personalization strategy across digital ordering and marketing channels. The role unlocks data advantages and drives topline growth through relevant consumer experiences.

You will partner with Data Sciences and Marketing to define roadmaps, activate dynamic personalization, and measure performance across eComm, apps, and campaigns.

Qualifications

Bachelor’s Degree in business, marketing, or related field.
5+ years in developing CRM digital experiences at scale.
Experience with CRM systems and marketing automation tools.
UX experience in QSR/retail eCommerce is a plus.
Strong written and verbal communication skills.
Strong project management and leadership ability.
Ability to translate data insights into marketing activation plans.
Proactive self-starter focused on team success.

Responsibilities

Develop and lead personalization initiatives across channels with cross-functional teams.
Define and execute roadmap for personalization in partnership with Data Sciences, Data Management, Journey Management, and eComm.
Identify opportunities for dynamic personalized experiences on eComm, Mobile App, Digital Media, email, SMS, and push notifications.
Collaborate with data sciences to establish models and propensity scores.
Create presentations for Marketing Leadership and advisory boards on program performance.
Manage models' impacts in relation to offers and pricing.
Leverage customer LTV predictions to advance marketing strategies.
Develop full project plans and track milestones with cross-functional teams.
Monitor KPIs related to personalization projects and sales impact.
Ensure guardrails for dynamic offers and pricing to maximize franchise margins.

Skills

CRM at scale

Team leadership

Data insights

Communication

Project management

Change management

UX awareness

Education

Bachelor's degree in business/marketing

Tools

CRM systems

Marketing automation

Job description

Domino’s is a purpose-inspired, performance-driven company powered by exceptional people who are committed to feeding the power of possible—one pizza at a time. Founded in 1960 as a single store in Ypsilanti, Michigan, Domino’s has grown into the largest pizza company in the world, with more than 22,300 stores across 90+ markets. Our success is built on the strength of our people, technology, and franchise system. As a leader in innovation, we continue to transform the pizza and QSR industry while creating opportunities for team members to learn, grow and thrive. If you're ready to make an impact, build a meaningful career and help shape what's next, there's a place for you at Domino's.

Job Description

Domino’s Pizza is seeking a skilled and experienced associate personalization manager to advance Domino’s personalization strategy and create dynamic, personalized experiences across all digital ordering and marketing channels. This role will be vital in unlocking Domino’s significant data advantage and accelerating impact of digital channels to drive topline business growth by deploying more relevant, high-value consumer experiences across channels.

Main Responsibilities

(40%) Develop and Lead Initiatives for Personalization

Work with Manger, Personalization and Customer Lifecycle to define and execute roadmap for personalization in partnership with Data Sciences, Data Management, Journey Management, and eComm teams
Work with Manager, Personalization and Customer Lifecycle to identify and prioritize opportunities for dynamic personalized experiences on eComm, Mobile App, Digital Media, eMail, SMS, and push notification channels
Partner with data sciences to establish foundational models and propensity scores that inform broader marketing strategies and activations.
Collaborate and gather information to assist in creating presentations to Marketing Leadership Team and other advisory boards regarding program performance or other key updates.
Manage each dynamic model’s impacts in consideration of other models and marketing efforts being deployed at Domino’s, especially in consideration of offers and pricing.
Leverage customer LTV predictions to advance marketing strategies and drive business impact

(60%) Project Management and Activation of Dynamic Personalization features across Channels

Work with cross-functional group including Data Sciences, Data Management, IT, Marketing, Legal, etc. to develop full project plans tied to dynamic personalization features on eComm and marketing channels
Establish key milestones, deadlines and dependencies for each cross-functional team and track cross-functional progress against those deadlines/milestones
Define and monitor key performance metrics related to personalization projects ultimately resulting in annual customer sales impact
Ensure personalization projects are within appropriate guardrails for dynamic offer and pricing strategies to drive value for consumer while maximizing total annual margin for Franchisees

Qualifications

Bachelor’s Degree in business, marketing, or related field
5+ years in developing CRM digital experiences at scale
Digital UX experience within the QSR or retail eCommerce industry is desired
Experience activating machine-learning models like Lifetime Value and Next Best Action in customer-facing experiences is desired
Familiarity with online marketing tools including CRM systems and marketing automation tools.
Self-starter with high focus on team success across function
Strong written and verbal communication skills
Strong project management and leadership ability
Ability to sift through data/insights and translate into effective marketing activation plans
Proven ability to drive change and adapt quickly

Additional Information