Associate Performance Media Manager - Paid Search + Paid Social

Collective Measures, Inc.; Minneapolis (MN); On-site; USD 60,000 - 70,000; Full time

Job summary

A leading company in Minneapolis is seeking a full-time Associate Performance Media Manager responsible for managing and optimizing paid social and search advertising. The role requires 2+ years of experience and advanced knowledge of various digital marketing strategies, including strong analytical capabilities for campaign management.

Benefits

Participation in the Employee Stock Ownership Plan

Comprehensive health insurance plan options

Generous PTO policy, including 11 paid holidays per year

Employee wellness stipend + home office stipend

Qualifications

• Experience in paid marketing and strong metrics background is crucial.
• Knowledge of social media platforms like Facebook, Instagram, Twitter preferred.
• Ability to work independently and manage multiple projects.

Responsibilities

• Oversee and execute paid social and search campaigns daily.
• Analyze performance data for insights and strategy improvement.
• Collaborate with project managers to meet project requirements.

Skills

Conversion rate optimization

Excellent written and verbal communication

Organizational skills

Self-starter approach

Strong experience with Microsoft Excel

Education

2+ years of paid social or paid search marketing experience

Working knowledge of Google Analytics

Advanced understanding of paid social advertising

Preferred experience with Tableau

Agency experience

Job description

Collective Measures is currently seeking a full time Associate Performance Media Manager to bedirectly responsible for the oversight and performance of paid social and paid search advertising. The Associate Performance Media Manager will be an important member of the staff who delivers best-in-class execution and strategy of paid placement advertising and will work on developing paid social and search strategies, implementing, reporting on, and analyzing media campaigns top-to-bottom across multiple websites and platforms. A background in metrics and results-driven optimization is vital.

_JOB DUTIES:

• Day-to-day oversight and execution of paid social campaigns and paid search campaigns
• Conversion rate optimization, including identifying, recommending, and implementing new landing pages for A/B testing
• Lead day-to-day management and optimization of client Paid Social and paid searchinitiatives
• Campaign planning, strategy, and plan documentation
• Campaign tactics and segmentation build-out and optimization
• Bidding optimizations
• Test planning, recommendations, and management
• Custom analysis, reporting, and insights
• Analyze paid social + search performance data to gain insights and help integrate into strategic plans, thus improving all other tactics
• Summarize and communicate the status of all campaigns with appropriate internal and external contacts
• Work with project managers and team leads to create and ensure timely delivery of project requirements
• Report on developing paid social trends, tactics, and opportunities to internal team and clients, with occasional authorship of POVs (Point of View) documents
• Help elevate paid social practices for the agency by working in collaboration with performance media team leads

_EDUCATIONAL / EXPERIENTIAL REQUIREMENTS:

• 2+ years of paid social or paid search marketing experience
• Working knowledge of Google Analytics and tagging best practices
• Advanced understanding of paid social advertising (Facebook, Instagram, Twitter, LinkedIn, Snapchat, YouTube etc.)
• Preferred working knowledge of 3rd party platforms like Marin, Skai, DoubleClick DFA/DCM, etc
• Excellent written and verbal communication skills
• Ability to work independently as well as with a team
• Outstanding organizational skills and the ability to manage multiple projects simultaneously while meeting deadlines
• Self-starter approach to work, a positive attitude, and a drive to consistently meet and exceed objectives and take on more responsibility
• Strong experience with Microsoft Excel
• Preferred experience with Tableau or other data visualization platforms
• Agency experience will be given preference
  

_PAY TRANSPARENCY + EXCELLENT EMPLOYEE BENEFITS

The details of our job offers are determined by relevant experience and knowledge related to the position. The starting base salary range for this position is $60,000 to $70,000, in addition to discretionary bonuses, and access to our excellent employee benefits, including:

• Participation in the Employee Stock Ownership Plan
• Comprehensive health insurance plan options, including 100% paid plan
• Employee dental, life and disability coverage, 100% paid
• Participation in 401(K) Plan with generous employer match
• Generous paid parental leave
• Generous PTO policy, including 11 paid holidays per year
• Employee wellness stipend + home office stipend
• Commuter stipend (for hybrid employees)

_ ABOUT COLLECTIVE MEASURES
We are 100% employee-owned, so we have good reason to create a place people want to work. We value curiosity and integrity. We hire people who are authentic, experts at their craft, and genuinely passionate about digital. We have an open-door policy. Positive work-life balance is a top priority. And we consistently carve out time for all-company field trips to build the Collective Measures community.

Collective Measures does not discriminate in employment on the basis of race, color, religion, sex (including pregnancy and gender identity), national origin, political affiliation, sexual orientation, marital status, disability, age, parental status, military service, or other non-merit factors. Candidates must be eligible to work indefinitely in the United States without sponsorship, in order to be hired.

Studies have shown that women and people of color may be less likely to apply for jobs unless they meet every one of the qualifications listed. We are most interested in finding the best candidate for the job. We would encourage you to apply for a job at Collective Measures even if you don’t meet every one of our qualifications listed.