Marketing Program Specialist (Paid Search)

Akamai Technologies GmbH; United States; Remote; USD 58,000 - 123,000; Full time

Job summary

A leading company in digital marketing is seeking a Marketing Program Specialist (Paid Search) to join their dynamic team. This remote position involves strategizing and optimizing global paid search campaigns to drive B2B leads, collaborating with various teams, and utilizing analytical insights to enhance performance. The ideal candidate will have a strong background in paid search, excellent analytical skills, and a passion for data-driven decision-making.

Benefits

Flexible working options

Comprehensive health benefits

401K savings plan

Employee Stock Purchase Plan (ESPP)

Parental leave

Employee assistance program

Qualifications

• 2 years of relevant experience in managing and executing paid search campaigns.
• Familiarity with B2B marketing funnels and lead generation.
• Experience working cross-functionally with teams.

Responsibilities

• Support planning, executing, and optimizing paid search campaigns across platforms.
• Collaborate with teams to drive performance and pipeline growth.
• Monitor performance metrics and deliver actionable insights.

Skills

Data-driven

Analytical skills

Attention to detail

Organizational skills

Curiosity

Education

Bachelor's degree or equivalent

Tools

Google Ads

Bing Ads

Adobe Analytics

Google Analytics (GA4)

Job description

Marketing Program Specialist (Paid Search)

United States (Remote)

Job Description

Would you enjoy making a difference to our customers' experience?

Are you passionate about leveraging data to effect change?

Join our world-class Digital Marketing team

We're looking for a data-driven, detail-oriented Marketing Program Specialist to support and strategize on our global paid search campaigns across various platforms. This is a high-visibility role in the Global Digital Marketing Team, perfect for someone with hands-on paid search experience and who is ready to take their career to the next level.

Have an impact across the entire organization

You'll be responsible for supporting and optimizing search campaigns that drive Brand Awareness and measurable pipeline growth for our security and cloud businesses. From Google Ads to Bing to Youtube, you'll lead initiatives to drive performance, improve conversion rates, and support integrated go-to-market strategies in close partnership with demand generation, content, and analytics teams.

As a Marketing Program Specialist, you will be responsible for:

• Supporting Marketing Program Manager with planning, executing, and optimizing paid search campaigns across Google Ads, Bing, and other paid media platforms to drive qualified B2B leads
• Collaborating with External Agency and Platform account teams supporting paid search and social
• Supporting global digital strategies focused on Account-Based Marketing (ABM) targeting key accounts and driving pipeline growth
• Supporting keyword strategy management, ad copywriting, bidding tactics, A/B testing, and landing page optimization
• Partnering with internal cross-functional teams (Growth, Field, Sales, SEO, Creative, Content, etc.) to align marketing initiatives with broader business goals
• Monitoring performance metrics (CTR, CPC, CPL, ROAS, etc.) and deliver actionable insights with clear recommendations
• Reporting on campaign performance using platforms like Google Analytics, Adobe Analytics, Looker Studio, or similar tools
• Staying up to date on search engine algorithms, privacy regulations, and B2B digital marketing trends

Do what you love

To be successful in this role you will:

• Have 2 years of relevant experience managing and executing paid search campaigns, with a track record in B2B tech or agency environment and a Bachelor's degree or its equivalent
• Have familiarity with Google Ads, Bing/Microsoft Ads, and Youtube
• Have experience with tools such as Adobe Analytics, Google Analytics (GA4), Search Ads 360, Similarweb, or similar SEM platforms
• Have an understanding of B2B marketing funnels and lead generation tactics
• Have analytical skills with the ability to translate data into performance optimization strategies
• Have attention to detail, organizational skills, and the ability to manage multiple projects simultaneously
• Have knowledge of display, retargeting, or paid social campaigns as part of a broader SEM strategy
• Have experience working cross-functionally with marketing and sales teams
• Have a curious mindset and eagerness to learn- continually exploring new marketing trends, tools, and tactics
• Demonstrate support to the team by conducting competitive research and summarizing key findings to inform campaign planning and messaging

Work in a way that works for you

FlexBase, Akamai's Global Flexible Working Program, is based on the principles that are helping us create the best workplace in the world. When our colleagues said that flexible working was important to them, we listened. We also know flexible working is important to many of the incredible people considering joining Akamai. FlexBase, gives 95% of employees the choice to work from their home, their office, or both (in the country advertised). This permanent workplace flexibility program is consistent and fair globally, to help us find incredible talent, virtually anywhere. We are happy to discuss working options for this role and encourage you to speak with your recruiter in more detail when you apply.

Learn what makes Akamai a great place to work

Connect with us on social and see what life at Akamai is like!

We power and protect life online, by solving the toughest challenges, together.

At Akamai, we're curious, innovative, collaborative and tenacious. We celebrate diversity of thought and we hold an unwavering belief that we can make a meaningful difference. Our teams use their global perspectives to put customers at the forefront of everything they do, so if you are people-centric, you'll thrive here.

Working for you

At Akamai, we will provide you with opportunities to grow, flourish, and achieve great things. Our benefit options are designed to meet your individual needs for today and in the future. We provide benefits surrounding all aspects of your life:

• Your health
• Your finances
• Your family
• Your time at work
• Your time pursuing other endeavors

Our benefit plan options are designed to meet your individual needs and budget, both today and in the future.

About us

Akamai powers and protects life online. Leading companies worldwide choose Akamai to build, deliver, and secure their digital experiences helping billions of people live, work, and play every day. With the world's most distributed compute platform from cloud to edge we make it easy for customers to develop and run applications, while we keep experiences closer to users and threats farther away.

Are you seeking an opportunity to make a real difference in a company with a global reach and exciting services and clients? Come join us and grow with a team of people who will energize and inspire you!

Akamai Technologies is an Affirmative Action, Equal Opportunity Employer that values the strength that diversity brings to the workplace. All qualified applicants will receive consideration for employment and will not be discriminated against on the basis of gender, gender identity, sexual orientation, race/ethnicity, protected veteran status, disability, or other protected group status.

#LI-Remote

Compensation

Akamai is committed to fair and equitable compensation practices. For US based candidates only - the base salary for this position ranges from $58,800 - $122,200/year; a candidate’s salary is determined by various factors including, but not limited to, relevant work experience, skills, certifications and location. Compensation for candidates outside the US will vary. The compensation package may also include incentive compensation opportunities in the form of annual bonus or incentives, equity awards and an Employee Stock Purchase Plan (ESPP). Akamai provides industry-leading benefits including healthcare, 401K savings plan, company holidays, vacation (in the form of PTO), sick time, family friendly benefits including parental leave and an employee assistance program including a focus on mental and financial wellness; Eligibility requirements apply.

Job Info

• Job Identification 796
• Posting Date 06/24/2025, 08:44 PM
• Locations 145 Broadway, Cambridge, MA, 02142, US (Remote)