Associate Outreach Leader

Hopscotch-Primary-Care; Shelby (NC); On-site; USD 42,000 - 65,000; Full time

Job summary

Hopscotch Primary Care seeks an Associate Outreach Leader to advance patient growth and community engagement across clinics and territories. You will build relationships, coordinate events, and guide prospective patients through enrollment in a fast-paced, mission-driven environment.

You’ll work with Outreach Leaders, clinic teams, marketing, and patient engagement to maximize community presence and drive growth while ensuring a high standard of care access for seniors and communities served.

Qualifications

• High school diploma or equivalent required.
• Valid driver's license and ability to travel locally.
• U.S. work authorization.
• Experience in healthcare outreach or community engagement preferred.
• CRM and basic Microsoft Office familiarity.

Responsibilities

• Build relationships with community organizations and stakeholders.
• Coordinate outreach events, health fairs, and clinic open houses.
• Educate prospective patients about Hopscotch services and enrollment steps.
• Track activities and follow up to improve patient conversion.
• Collaborate with clinic teams, marketing, and patient engagement to support growth.

Skills

Relationship building

Organizational skills

Professional communication

Senior engagement

Education

High school diploma or equivalent

Tools

Microsoft Office

CRM (Salesforce)

Job description

At Hopscotch Primary Care, we believe great healthcare should be accessible to all people across all communities. Today, almost 20% of Americans live in a rural community, yet only 11% of physicians practice in those same communities. We are on a mission to transform healthcare in rural America. We provide high-quality primary care tailored to meet the needs of our patients through our robust care model and comprehensive care team, delivering care in our clinics, and across settings, and wrapping resources around the patients who need them most.

Our patients and the care teams who serve them sit at the center of everything we do at Hopscotch. Hopscotch Primary Care takes a team approach to serve patient needs and provide the best care possible. Our goal is to provide the care each of us would want for ourselves or for our family members, in the right setting, and at the right time.

Today, we are serving thousands of patients in our value-based care model and the number is growing every day. If you want to bring your experience, skill and passion to make a lasting impact in healthcare, we’d like to meet you.

About the Role

As the Associate Outreach Leader Associate, you will serve as a key member of Hopscotch Primary Care's Outreach team, supporting patient growth and community engagement efforts across assigned clinics and territories. This role combines community outreach, event coordination, grassroots relationship management, and prospective patient engagement to help increase awareness of Hopscotch Health and connect eligible patients to care.

This role plays a highly visible role within the community and serves as a trusted ambassador of the Hopscotch brand. You will build relationships with local organizations, support community events and clinic open houses, educate prospective patients about Hopscotch services, and help guide individuals through the patient enrollment journey.

This role works collaboratively alongside Outreach Leaders (OL), clinic teams, marketing, and patient engagement teams to maximize community presence and support patient acquisition efforts. The Associate Outreach Leader is not a direct report to the OL; however, the two roles work closely together to align outreach activities, coordinate territory coverage, and support shared growth goals.

This role is ideal for someone who enjoys building relationships, engaging with seniors and community organizations, coordinating events, and helping patients navigate healthcare access in a fast-paced and mission-driven environment.

Key Responsibilities

Community Outreach & Relationship Building

• Build and maintain relationships with grassroots community organizations - senior centers, housing communities, faith-based organizations, nonprofits, community centers, and local civic groups not currently managed by the OL
• Represent Hopscotch Primary Care professionally within the community and serve as a trusted point of contact for prospective patients and community stakeholders
• Educate community members on Hopscotch services, providers, and the value-based care model, and conduct outreach activities to increase awareness and engagement
• Maintain recurring touchpoints with community organizations to support long-term engagement and collaboration

Community Events & Open Houses

• Co-lead, coordinate, or independently support outreach events including health fairs, educational seminars, senior community visits, and grassroots engagement opportunities
• Support planning and execution of clinic open houses, including venue preparation, outreach materials, staffing coordination, setup, and follow-up activities
• Greet and engage prospective patients during events, capture attendee information, and conduct timely follow-up to support conversion
• Conduct on-site enrollment activities or schedule follow-up appointments when appropriate, and provide post-event reporting on attendance and outcomes
• Actively identify and engage eligible Medicare and Value-Based Care (VBC) patients within assigned communities through calls, texts, email, and in-person interactions
• Assist prospective patients with scheduling appointments and navigating the enrollment process
• Conduct timely follow-up with prospective patients generated through outreach, events, referrals, and inbound inquiries to improve conversion and retention
• Support patient onboarding and re-engage inactive or unresponsive prospective patients when appropriate

Outreach Coordination & Collaboration

• Coordinate outreach calendars, event schedules, and community activities with Outreach Leaders and internal teams to maximize coverage and minimize duplication
• Share event feedback, community insights, and outreach learnings during regular collaboration meetings
• Partner with clinic teams, marketing, and patient engagement teams to support outreach campaigns and patient growth initiatives

Operational & CRM Excellence

• Track outreach activities, event participation, patient engagement efforts, and follow-up outcomes
• Enter and maintain accurate documentation within Salesforce and other business systems
• Maintain outreach calendars, event preparation timelines, and outreach inventory/materials, and support reporting and operational readiness

About You

• Enjoys building relationships and engaging with local communities
• Highly organized, energetic, and dependable
• Communicates professionally with patients, caregivers, and community partners
• Comfortable speaking with seniors and educating prospective patients
• Thrives in collaborative, fast-paced team environments
• Proactive, resourceful, and solutions-oriented with sound judgment

Qualifications

• Required: high school diploma or equivalent, valid driver's license, U.S. work authorization, ability to travel locally throughout assigned territory, and comfort using Microsoft Office and CRM systems
• Preferred: 1-3 years of healthcare outreach, community engagement, sales support, event coordination, or customer service experience
• Preferred: experience working with Medicare or senior populations, event planning or community engagement experience, and CRM/Salesforce experience

At Hopscotch Primary Care, we embrace diversity, invest in a culture of inclusion and positivity and encourage all to apply to join our team. You will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

As set forth in Hopscotch Primary Care’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.

Voluntary Self-Identification

For government reporting purposes, we ask candidates to respond to the below self-identification survey. Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.