Outreach Leader

Hopscotch-Primary-Care; Asheville (NC); Remote; USD 52,000 - 80,000; Full time

Job summary

Hopscotch Primary Care in Asheville, NC is seeking an Outreach Leader to grow our patient population through local outreach and community partnerships. You will meet prospective patients, organizations, and referral partners, educating them about Hopscotch and guiding eligible individuals to enroll.

The role emphasizes relationship-building, pipeline development, and measurable growth, with daily local travel in Buncombe County and autonomy to shape your territory strategy.

Qualifications

• High school diploma or equivalent required.
• 2+ years of sales, business development, account management, or customer-facing experience.
• Valid driver's license and reliable transportation; local travel required.
• CRM experience preferred and helpful for tracking opportunities.

Responsibilities

• Own patient acquisition goals within your assigned territory.
• Build and execute a territory sales plan to achieve enrollment targets.
• Prospect for new opportunities through networking, outreach and referrals.
• Identify, qualify, and enroll prospective patients into Hopscotch.
• Maintain a healthy pipeline and track activity in CRM.
• Collaborate with Marketing, Clinic Operations, and Care Teams to maximize growth.

Skills

People skills

Sales

Networking

Communication

Education

High school diploma or equivalent

Tools

CRM (Salesforce or similar)

Job description

At Hopscotch Primary Care, we believe great healthcare should be accessible to all people across all communities. Today, almost 20% of Americans live in a rural community, yet only 11% of physicians practice in those same communities. We are on a mission to transform healthcare in rural America. We provide high-quality primary care tailored to meet the needs of our patients through our robust care model and comprehensive care team, delivering care in our clinics, and across settings, and wrapping resources around the patients who need them most.

Our patients and the care teams who serve them sit at the center of everything we do at Hopscotch. Hopscotch Primary Care takes a team approach to serve patient needs and provide the best care possible. Our goal is to provide the care each of us would want for ourselves or for our family members, in the right setting, and at the right time.

Today, we are serving thousands of patients in our value-based care model and the number is growing every day. If you want to bring your experience, skill and passion to make a lasting impact in healthcare, we’d like to meet you.

About the Role

This is a field-based sales role focused on growing our patient population.

As an Outreach Leader, you'll be responsible for identifying, developing, and managing relationships that generate new patients for Hopscotch Primary Care. You'll spend your time in the community meeting with prospective patients, local organizations, referral partners, businesses, senior groups, and community leaders to educate them about Hopscotch and help eligible individuals enroll as patients.

Success in this role comes from building trust, creating new opportunities, developing a strong sales pipeline, and consistently achieving patient growth goals.

You'll have significant autonomy to build your territory, execute your outreach strategy, and drive measurable results.

This position is home-based in the greater Asheville, NC area and requires daily local travel throughout Buncombe County.

What You'll Do

• Own patient acquisition goals within your assigned territory
• Build and execute a territory sales plan to achieve monthly and quarterly enrollment targets
• Prospect for new opportunities through networking, cold outreach, community engagement, and referrals
• Identify, qualify, and convert prospective patients into active Hopscotch patients
• Develop and maintain a healthy pipeline of leads and manage opportunities through every stage of the enrollment process
• Track sales activity, conversion metrics, and pipeline performance using CRM tools

Build Community Partnerships

• Develop strong relationships with community organizations, senior centers, churches, employers, healthcare providers, pharmacies, and other referral sources
• Identify new partnership opportunities that increase awareness and patient referrals
• Serve as the face of Hopscotch Primary Care throughout your territory
• Represent Hopscotch at community events, health fairs, educational programs, and networking opportunities

Relationship Management

• Build lasting relationships with patients, caregivers, and community partners
• Follow up with new patients to ensure a positive onboarding experience
• Collect market intelligence and community feedback to improve outreach efforts
• Collaborate closely with Marketing, Clinic Operations, and Care Teams to maximize growth opportunities
• Develop territory growth strategies and action plans
• Monitor key sales metrics including leads, conversions, enrollments, and partnerships
• Maintain accurate CRM documentation and activity reporting
• Continuously evaluate outreach efforts and adjust strategies to improve results

About You

This role is ideal for someone who loves meeting new people, enjoys building relationships, and is motivated by achieving goals. We're looking for someone with the drive, resilience, and relationship-building skills that make great sales professionals successful.

A great candidate for the role:

• Is ambitious, organized, and energetic
• Is empathetic and an active listener
• Is a self-starter who is resourceful and doesn’t need a lot of direction to succeed
• Has a drive to succeed and want to control their own income
• Has an ability to quickly connect and influence the right people
• Builds trust quickly and can handle tough conversations
• Is collaborative and contributes to the effectiveness to the overall team
• Demonstrates good judgement professionally and ethically at all times
• Enjoys talking with seniors
• Is comfortable using email, Microsoft Office applications, and computer reporting tools; CRM experience preferred

Qualifications

Required

• High school diploma or equivalent
• 2+ years of sales, business development, account management, or customer-facing experience
• Valid driver's license and reliable transportation
• Ability to travel locally throughout the assigned territory

Preferred

• Experience using a CRM (Salesforce or similar)
• Experience working with older adults or community organizations

At Hopscotch Primary Care, we embrace diversity, invest in a culture of inclusion and positivity and encourage all to apply to join our team. You will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.