Associate Media Director, Programmatic

Syneos Health, Inc.; United States; Remote; USD 115,000 - 125,000; Full time

Job summary

An innovative firm is seeking an Associate Media Director, Programmatic, to elevate their omnichannel strategy. This role focuses on collaborating with diverse teams to enhance programmatic media in pharmaceutical campaigns, ensuring alignment with brand KPIs. The ideal candidate will leverage their expertise in ad operations and data analysis to optimize campaign performance. Join a dynamic environment where your insights will shape impactful media strategies, and your contributions will drive success across multiple channels. If you're passionate about media and healthcare, this opportunity is for you!

Qualifications

• 4+ years in programmatic, ad operations, or biddable media.
• Experience with pharmaceutical programmatic campaigns is required.

Responsibilities

• Support omnichannel programmatic strategy and execution.
• Manage campaign execution and foster partnerships.

Skills

Programmatic Media Strategy

Campaign Management

Data Analysis

Presentation Skills

Organizational Skills

Education

Bachelor’s Degree

Tools

DMPs (DeepIntent, PulsePoint, Lasso)

Data Visualization Tools

Ad Servers

Tag Management

Competitive Media Tools (Kantar, Pathmatics, comScore)

Job description

Updated: February 17, 2025
Location: Remote, United States
Job ID: 7836

The Associate Media Director, Programmatic, is responsible for supporting our omnichannel programmatic strategy and execution within Syneos Health. This role involves collaborating with agency teams, evangelizing the importance of omnichannel programmatic media in pharmaceutical campaigns, and working with Data Science to optimize ROI. The target audiences include Physicians, Nurses, Specialists, Patients, and Caregivers. The person will manage campaign execution and foster partnerships with database services, DSP providers, and media partners, with hands-on experience in a trading desk environment to lead trading and ad operations.

Core Responsibilities

Omnichannel Programmatic Media Strategy

• Provide input on channel mix and development of consideration sets for clients
• Scale and improve service offerings
• Collaborate on new business opportunities and pitches
• Lead collaboration with internal and external stakeholders
• Build relationships with client and agency teams to promote programmatic media adoption aligned with brand KPIs
• Share best practices for campaign management and reporting
• Communicate trends and insights regularly
• Support trading and ad operations processes

Media Planning

• Create presentations for stakeholders
• Develop and present media recommendations with partners
• Work with data teams on measurement plans beyond media
• Own KPI success of campaigns

Media Consulting

• Deliver media strategy consultancy
• Coordinate between media teams and third-party agencies to ensure strategy alignment and maximize creative potential

Systems & Tools

• Experience with ad tech including DMPs (e.g., DeepIntent, PulsePoint, Lasso)
• Knowledge of data visualization tools
• Experience with ad servers, tag management, and competitive media tools (e.g., Kantar, Pathmatics, comScore)

Qualifications

• Bachelor’s degree with 4+ years in programmatic, ad operations, or biddable media
• Experience with pharmaceutical programmatic campaigns
• Knowledge of multimedia in programmatic environments
• Healthcare/pharmaceutical experience required
• Experience with other biddable media (e.g., paid social/search) is a plus
• Strong presentation, organizational, and analytical skills

The annual salary ranges from $115,000 to $125,000, depending on experience and qualifications. Additional performance-based incentives may apply.

We value diversity and encourage applicants from all backgrounds. Transferable skills are welcome, even if your experience isn’t a perfect match.