Associate Media Director, Programmatic

Syneos Health; New York (NY); On-site; USD 115,000 - 125,000; Full time

Job summary

Join a forward-thinking organization as an Associate Media Director, Programmatic, where you will shape the omnichannel programmatic strategy in the healthcare sector. This role involves managing personalized media campaigns, collaborating with agency teams, and driving ROI through data-driven insights. You'll lead partnerships with media groups, ensuring optimal channel strategies while fostering strong relationships with clients and stakeholders. If you're passionate about transforming healthcare communication through innovative media strategies, this is your chance to make a significant impact.

Benefits

Health Benefits (Medical, Dental, Vision)

401k Company Match

Flexible Paid Time Off

Sick Time

Qualifications

• 4+ years in programmatic, ad operations, or biddable media required.
• Experience in pharmaceutical media campaigns is essential.

Responsibilities

• Manage and execute personalized programmatic media plans.
• Collaborate with data science for effective campaign measurement.

Skills

Programmatic Media Strategy

Ad Operations

Client Engagement

Analytical Skills

Presentation Skills

Multitasking

Education

Bachelor’s Degree

Tools

Data Management Platforms

Ad Verification Tools

Data Visualization Tools

Ad Serving Solutions

Competitive Media Tools

Job description

Updated: February 17, 2025
Location: New York City, NY, United States
Job ID:7836-OTHLOC-CUdwYfwl

The Associate Media Director, Programmatic has a core responsibility to support our omnichannel programmatic strategy and execution along with our respective agency teams within Syneos Health. This individual will also work to help evangelize the role omnichannel programmatic plays on the pharmaceutical media plan. Collaboration will occur with our Data Science practice to ensure data is being used efficiently to effectively drive ROI for our clients. The target audience for our clients includes Physicians, Nurses, Specialists, Patients, and Caregivers in the healthcare space. Owning campaign management and execution of personalized programmatic media plans for this target audience that result in positive gains for our clients is core to success.

In addition, this person will be responsible for growing and maintaining all partnerships across our media group. These partnerships include database services, demand side platform providers, and as needed direct buy media partners. They also will need deep experience in being hands on within a trading desk environment and should be prepared to lead trading and ad operations requirements as needed.

Core Responsibilities

Omnichannel Programmatic Media Strategy

• Provide input and recommendations on appropriate channel mix and consideration set development for your clients
• Continuously improve our offering and look to scale appropriately
• Work with partner agencies on new business opportunities and pitches
• Lead media collaboration with senior internal and external stakeholders spanning agency client teams, digital, strategy & planning, and analytics as well clients and vendor partners
• Develop close working relationship with client and agency brand teams to drive their understanding of programmatic omnichannel media, and the offering capabilities in order to grow adoption of media as part of a holistic go to market strategy that has media KPIs connected to brand business KPIs for our clients
• Develop, apply and share best practices for ongoing programmatic campaign management, reporting, and execution
• Work on continuously providing trends and POVs across our agencies to ensure that we can communicate the value to our clients on a regular basis
• Support processes and approach to directing trading and ad operations teams as needed

Media Planning

• Create intuitive presentations to be delivered to internal & external key stakeholders
• Lead the development of and presentation of detailed media recommendations along with respective external media partners
• Collaborate with data science and analytics team to develop measurement plans that include channels outside of media
• Own the success and overall KPI result of your programmatic campaigns and clients

Media Consulting

• Assist in delivery of media strategy consultancy to internal agency staff and client teams
• Provide liaison services between the Integrated Media Team and third-party media agencies to:
• Ensure media strategies align with AOR strategic foundation
• Maximize creative work by supporting agencies to reach fullest potential via selected channel placements

Systems & Tools

• Hands-on experience with ad technologies including data management platforms (e.g. DeepIntent, PulsePoint, Lasso) and ad verification tools required.
• Familiarity with data visualization tools
• Experience with ad serving solutions, tag management and operations
• Experience with competitive media tools such as Kantar, Pathmatics, comScore, etc.

Qualifications

• Bachelor’s degree with a minimum of 4 years of progressively senior experience in programmatic, ad operations or biddable media on the sales, agency or ad tech side
• Experience designing and implementing pharmaceutical programmatic media campaigns
• Candidates should be knowledgeable in how to leverage multimedia in the programmatic media environment
• Experience in pharmaceutical or healthcare space required
• Experience in other biddable media platforms a plus (e.g. paid social, paid search)
• Excellent presentation skills, and history of successful client engagements
• Exceptional organizational skills, multi-tasking capabilities and detail oriented
• Strong analytical abilities and quantitative skills

The annual base salary for this position ranges from $115,000 to $125,000. The base salary range represents the anticipated low and high of the Syneos Health range for this position. Actual salary will vary based on various factors such as the candidate’s qualifications, skills, competencies, and proficiency for the role. In addition, some positions may include eligibility to earn commissions/bonus based on company and / or individual performance.

At Syneos Health, we are dedicated to building a diverse, inclusive and authentic workplace. If your past experience doesn’t align perfectly, we encourage you to apply anyway. At times, we will consider transferable skills from previous roles. We also encourage you to join our Talent Network to stay connected to additional career opportunities.

Why Syneos Health Communications?

We are powered by Syneos Health, a global professional services organization designed to help the biopharmaceutical industry shorten the distance from lab to life. We have a proven pedigree in health, with industry titans in every facet of healthcare. This eliminates guesswork and fuels our passion for total, life-changing solutions. At the heart of health, we’re uniquely poised to predict what’s next and respond to the market’s demand for smarter and faster answers. We are able to help our customers make important decisions within their business due to our unique understanding of the complexities that come along with working in the healthcare industry. Syneos Health Communications is able to make the complex, simple.

Syneos Health companies are affirmative action/equal opportunity employers (Minorities/Females/Veterans/Disabled)

Syneos Health has a voluntary COVID-19 vaccination policy. We strongly encourage all employees to be fully vaccinated. Additionally, certain local governments or Syneos Health customers may have vaccine requirements that apply to some of our employees. These employees are required to submit proof of vaccination to Syneos Health and maintain compliance with these requirements.
At Syneos Health, we believe in providing an environment and culture in which Our People can thrive, develop and advance. We reward and recognize our people by providing valuable benefits and a quality-of-life balance. The benefits for this position will include a competitive compensation package, Health benefits to include Medical, Dental and Vision, Company match 401k, flexible paid time off (PTO) and sick time. Because certain states and municipalities have regulated paid sick time requirements, eligibility for paid sick time may vary depending on where you work. Syneos Health complies with all applicable federal, state, and municipal paid sick time requirements.

Discover what our more than 29,000 employees already know: work here matters everywhere. We work hard, and smart, all in the name of getting much-needed therapies to those who need them most. A career with Syneos Health means your everyday work improves patients’ lives around the world. Selecting us as an employer secures a career in which you’re guaranteed to:

Syneos Health is a leading fully integrated biopharmaceutical solutions organization built to accelerate customer success. We translate unique clinical, medical affairs and commercial insights into outcomes to address modern market realities. To learn more about how we are shortening the distance from lab to life, visit syneoshealth.com.

Syneos Health is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, age, religion, marital status, ethnicity, national origin, sex, gender, gender identity, sexual orientation, protected veteran status, disability or any other legally protected status and will not be discriminated against. If you are an individual with a disability who requires reasonable accommodation to complete any part of our application process, including the use of this website, please contact us at: Email: [emailprotected] One of our staff members will work with you to provide alternate means to submit your application.