Associate Media Director, Programmatic

Syneos Health; San Francisco (CA); On-site; USD 115,000 - 125,000; Full time

Job summary

An innovative firm seeks an Associate Media Director to spearhead omnichannel programmatic strategies within the healthcare sector. This role focuses on campaign management, collaboration with agency teams, and leveraging data science to enhance ROI for clients. The ideal candidate will have a strong background in programmatic media, particularly in the pharmaceutical space, and will be responsible for nurturing partnerships and leading media operations. Join a dynamic team dedicated to transforming healthcare communications and making a significant impact by connecting with diverse audiences, including physicians and caregivers, through effective media strategies.

Qualifications

• 4+ years of experience in programmatic, ad operations, or biddable media.
• Experience in pharmaceutical programmatic media campaigns is required.

Responsibilities

• Manage and execute personalized programmatic media plans for healthcare audiences.
• Collaborate with internal and external stakeholders for media strategies.

Skills

Programmatic Media Strategy

Campaign Management

Analytical Skills

Client Engagement

Organizational Skills

Education

Bachelor's Degree

Tools

Data Management Platforms

Ad Verification Tools

Ad Serving Solutions

Data Visualization Tools

Competitive Media Tools

Job description

Updated: Today
Location: San Francisco, CA, United States
Job ID: 7836

The Associate Media Director, Programmatic has a core responsibility to support our omnichannel programmatic strategy and execution along with our respective agency teams within Syneos Health. This individual will also work to help evangelize the role omnichannel programmatic plays on the pharmaceutical media plan. Collaboration will occur with our Data Science practice to ensure data is being used efficiently to effectively drive ROI for our clients. The target audience for our clients includes Physicians, Nurses, Specialists, Patients, and Caregivers in the healthcare space. Owning campaign management and execution of personalized programmatic media plans for this target audience that result in positive gains for our clients is core to success.

In addition, this person will be responsible for growing and maintaining all partnerships across our media group. These partnerships include database services, demand side platform providers, and as needed direct buy media partners. They also will need deep experience in being hands on within a trading desk environment and should be prepared to lead trading and ad operations requirements as needed.

Core Responsibilities

Omnichannel Programmatic Media Strategy

• Provide input and recommendations on appropriate channel mix and consideration set development for your clients.
• Continuously improve our offering and look to scale appropriately.
• Work with partner agencies on new business opportunities and pitches.
• Lead media collaboration with senior internal and external stakeholders spanning agency client teams, digital, strategy & planning, and analytics as well as clients and vendor partners.
• Develop close working relationships with client and agency brand teams to drive their understanding of programmatic omnichannel media and the offering capabilities in order to grow adoption of media as part of a holistic go-to-market strategy that has media KPIs connected to brand business KPIs for our clients.
• Develop, apply and share best practices for ongoing programmatic campaign management, reporting, and execution.
• Work on continuously providing trends and POVs across our agencies to ensure that we can communicate the value to our clients on a regular basis.
• Support processes and approach to directing trading and ad operations teams as needed.

Media Planning

• Create intuitive presentations to be delivered to internal & external key stakeholders.
• Lead the development of and presentation of detailed media recommendations along with respective external media partners.
• Collaborate with data science and analytics team to develop measurement plans that include channels outside of media.
• Own the success and overall KPI result of your programmatic campaigns and clients.

Media Consulting

• Assist in delivery of media strategy consultancy to internal agency staff and client teams.
• Provide liaison services between the Integrated Media Team and third-party media agencies to ensure media strategies align with AOR strategic foundation.
• Maximize creative work by supporting agencies to reach fullest potential via selected channel placements.

Systems & Tools

• Hands-on experience with ad technologies including data management platforms (e.g. DeepIntent, PulsePoint, Lasso) and ad verification tools required.
• Familiarity with data visualization tools.
• Experience with ad serving solutions, tag management and operations.
• Experience with competitive media tools such as Kantar, Pathmatics, comScore, etc.

Qualifications

• Bachelor’s degree with a minimum of 4 years of progressively senior experience in programmatic, ad operations or biddable media on the sales, agency or ad tech side.
• Experience designing and implementing pharmaceutical programmatic media campaigns.
• Candidates should be knowledgeable in how to leverage multimedia in the programmatic media environment.
• Experience in pharmaceutical or healthcare space required.
• Experience in other biddable media platforms a plus (e.g. paid social, paid search).
• Excellent presentation skills, and history of successful client engagements.
• Exceptional organizational skills, multi-tasking capabilities and detail-oriented.
• Strong analytical abilities and quantitative skills.

The annual base salary for this position ranges from $115,000 to $125,000. The base salary range represents the anticipated low and high of the Syneos Health range for this position. Actual salary will vary based on various factors such as the candidate’s qualifications, skills, competencies, and proficiency for the role. In addition, some positions may include eligibility to earn commissions/bonus based on company and/or individual performance.

At Syneos Health, we are dedicated to building a diverse, inclusive and authentic workplace. If your past experience doesn’t align perfectly, we encourage you to apply anyway. At times, we will consider transferable skills from previous roles. We also encourage you to join our Talent Network to stay connected to additional career opportunities.

Why Syneos Health Communications? We are powered by Syneos Health, a global professional services organization designed to help the biopharmaceutical industry shorten the distance from lab to life. We have a proven pedigree in health, with industry titans in every facet of healthcare. This eliminates guesswork and fuels our passion for total, life-changing solutions. At the heart of health, we’re uniquely poised to predict what’s next and respond to the market’s demand for smarter and faster answers. We are able to help our customers make important decisions within their business due to our unique understanding of the complexities that come along with working in the healthcare industry. Syneos Health Communications is able to make the complex, simple.

Syneos Health companies are affirmative action/equal opportunity employers (Minorities/Females/Veterans/Disabled)