Associate Media Director, Programmatic

Syneos Health; Los Angeles (CA); On-site; USD 115,000 - 125,000; Full time

Job summary

An established industry player is seeking an Associate Media Director to spearhead their programmatic media strategy. This role involves collaborating with internal teams and external partners to enhance the effectiveness of media campaigns targeting healthcare professionals and patients. You will leverage your expertise to drive ROI through innovative media solutions while nurturing key partnerships within the media landscape. If you have a passion for programmatic media and a track record of successful client engagements, this opportunity offers a dynamic environment where your contributions will significantly impact the healthcare sector.

Qualifications

• 4+ years in programmatic, ad operations, or biddable media.
• Experience in pharmaceutical programmatic media campaigns.

Responsibilities

• Lead omnichannel programmatic media strategy and execution.
• Manage campaign execution and client relationships effectively.

Skills

Programmatic Media Strategy

Ad Operations

Client Engagement

Analytical Skills

Organizational Skills

Education

Bachelor’s Degree

Tools

Data Management Platforms

Ad Verification Tools

Data Visualization Tools

Ad Serving Solutions

Competitive Media Tools

Job description

Updated: February 17, 2025
Location: Los Angeles, CA, United States
Job ID: 7836-OTHLOC-CzvvYfwh

The Associate Media Director, Programmatic has a core responsibility to support our omnichannel programmatic strategy and execution along with our respective agency teams within Syneos Health. This individual will also work to help evangelize the role omnichannel programmatic plays on the pharmaceutical media plan. Collaboration will occur with our Data Science practice to ensure data is being used efficiently to effectively drive ROI for our clients. The target audience for our clients includes Physicians, Nurses, Specialists, Patients, and Caregivers in the healthcare space. Owning campaign management and execution of personalized programmatic media plans for this target audience that result in positive gains for our clients is core to success.

In addition, this person will be responsible for growing and maintaining all partnerships across our media group. These partnerships include database services, demand side platform providers, and as needed direct buy media partners. They also will need deep experience in being hands-on within a trading desk environment and should be prepared to lead trading and ad operations requirements as needed.

Core Responsibilities

Omnichannel Programmatic Media Strategy

• Provide input and recommendations on appropriate channel mix and consideration set development for your clients
• Continuously improve our offering and look to scale appropriately
• Work with partner agencies on new business opportunities and pitches
• Lead media collaboration with senior internal and external stakeholders spanning agency client teams, digital, strategy & planning, and analytics as well clients and vendor partners
• Develop close working relationship with client and agency brand teams to drive their understanding of programmatic omnichannel media, and the offering capabilities in order to grow adoption of media as part of a holistic go to market strategy that has media KPIs connected to brand business KPIs for our clients
• Develop, apply and share best practices for ongoing programmatic campaign management, reporting, and execution
• Work on continuously providing trends and POVs across our agencies to ensure that we can communicate the value to our clients on a regular basis
• Support processes and approach to directing trading and ad operations teams as needed

Media Planning

• Create intuitive presentations to be delivered to internal & external key stakeholders
• Lead the development of and presentation of detailed media recommendations along with respective external media partners
• Collaborate with data science and analytics team to develop measurement plans that include channels outside of media
• Own the success and overall KPI result of your programmatic campaigns and clients

Media Consulting

• Assist in delivery of media strategy consultancy to internal agency staff and client teams
• Provide liaison services between the Integrated Media Team and third-party media agencies to:
• Ensure media strategies align with AOR strategic foundation
• Maximize creative work by supporting agencies to reach fullest potential via selected channel placements

Systems & Tools

• Hands-on experience with ad technologies including data management platforms (e.g. DeepIntent, PulsePoint, Lasso) and ad verification tools required.
• Familiarity with data visualization tools
• Experience with ad serving solutions, tag management and operations
• Experience with competitive media tools such as Kantar, Pathmatics, comScore, etc

Qualifications

• Bachelor’s degree with a minimum of 4 years of progressively senior experience in programmatic, ad operations or biddable media on the sales, agency or ad tech side
• Experience designing and implementing pharmaceutical programmatic media campaigns
• Candidates should be knowledgeable in how to leverage multimedia in the programmatic media environment
• Experience in pharmaceutical or healthcare space required
• Experience in other biddable media platforms a plus (e.g. paid social, paid search)
• Excellent presentation skills, and history of successful client engagements
• Exceptional organizational skills, multi-tasking capabilities and detail oriented
• Strong analytical abilities and quantitative skills

The annual base salary for this position ranges from $115,000 to $125,000. The base salary range represents the anticipated low and high of the Syneos Health range for this position. Actual salary will vary based on various factors such as the candidate’s qualifications, skills, competencies, and proficiency for the role. In addition, some positions may include eligibility to earn commissions/bonus based on company and/or individual performance.

At Syneos Health, we are dedicated to building a diverse, inclusive and authentic workplace. If your past experience doesn’t align perfectly, we encourage you to apply anyway. At times, we will consider transferable skills from previous roles. We also encourage you to join our Talent Network to stay connected to additional career opportunities.