Associate Director, Media Investment

Starcom; New York (NY); On-site; USD 95,000 - 151,000; Full time

Job summary

An established industry player is seeking an Associate Director of Media Investment to lead Digital Direct and Programmatic planning for a global electronics media account. This dynamic role involves collaborating with various teams to ensure the successful execution of media campaigns, from investment planning to activation. The ideal candidate will have a strong background in cross-channel media management, with a focus on delivering high-quality campaigns. This is a fantastic opportunity to join a forward-thinking agency that values innovation and collaboration, where your expertise will help shape impactful media strategies and drive client success.

Qualifications

• 5-7+ years of media management experience in an agency setting.
• Strong understanding of Digital Direct and Programmatic channels.

Responsibilities

• Oversee execution of paid video and display media campaigns.
• Serve as primary contact for Digital Direct and Programmatic channels.

Skills

Cross-channel media management

Digital Direct experience

Programmatic experience

Analytical thinking

Communication skills

Project management

Time management

Managerial skills

Tools

Microsoft Excel

Microsoft PowerPoint

Job description

Company description

With a history that dates back over 80 years, Starcom is a global communications planning and media leader. We are an agency still grounded in our founding principle that people are at center of all we do. Each day, we apply this belief to harness the transformative power of data and technology to inspire and move people and business forward. With more than 7,000 employees in over 100 offices around the world, Starcom partners with the world's leading marketers and brands, including Bank of America, Best Buy, Kellogg Company, McDonald's, Novartis, Samsung, Visa and more.

Overview

The Associate Director, Media Investment leads Digital Direct and Programmatic planning for a global electronics media account.

This role works with a myriad of cross functional disciplines to include Strategy, Performance Analytics, and other teams to support and achieve client's business objectives. The AD will oversee the total execution of media campaigns from investment planning through activation and assisting in reporting deliverables. This person is focused on how to translate media strategies into tactical media plans to deliver on campaign goals. This role continually evaluates and improves upon media processes and opportunities and is a partner to the Client Service and Project Management functions to support internal and client facing discussions.

Responsibilities

• Oversee the coordination and execution of paid video and display media. Work closely with creative, ad ops, and data to deliver complex, large-scale media campaigns.
• Work with VP to review client deliverables for quality, ensuring that recommendations and work product are accurate and on strategy.
• Serve as the client point of contact for Digital Direct and Programmatic channels.
• Lead the execution of display and video media plans; provide analysis when necessary; help interpret campaign results and analysis.
• Ultimate responsibility for delivering the highest quality, flawlessly executed campaigns.
• Support media strategy development and associated measurement and ad ops plans.
• Support in the delivery of media tacticals and POV’s, coordinating with necessary teams to account for all relevant inputs, as well as oversee the translation of the investment strategy across activations.
• Serve as primary day-to-day internal contact for operational elements of campaigns.
• Work with project management and client service to support internal investment teams and deliver on client requests.

Qualifications

• 5-7+ years of cross-channel media management experience, preferably within an agency environment
• Digital Direct and Programmatic experience, including understanding of multiple DSPs
• Analytical thinking skills
• Excellent communication and writing skills
• Strong project and time management skills
• Solid managerial skills
• Proficiency in Microsoft Office solutions, specifically Excel and PPT

Compensation Range

$95,950 - $150,995 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time.