Associate Media Director, Programmatic

Syneos Health/ inVentiv Health Commercial LLC; New York (NY); On-site; USD 115,000 - 125,000; Full time

Job summary

Join a forward-thinking company as an Associate Media Director, Programmatic, where you will spearhead omnichannel programmatic strategies in the pharmaceutical sector. This exciting role involves managing personalized media campaigns, collaborating with data science teams, and enhancing media offerings to deliver impactful results. You'll be at the forefront of media innovation, working with a diverse group of professionals to drive success in healthcare communication. If you're passionate about leveraging data to create effective media strategies, this opportunity is perfect for you.

Benefits

Health Coverage

401k Match

Flexible PTO

Sick Leave

Qualifications

• 4+ years in programmatic, ad operations, or biddable media.
• Experience with pharmaceutical programmatic campaigns required.
• Strong presentation and analytical skills.

Responsibilities

• Lead omnichannel programmatic media strategy and execution.
• Collaborate with internal and external stakeholders.
• Develop media recommendations and measurement plans.

Skills

Programmatic Media

Ad Operations

Data Utilization

Client Engagement

Analytical Skills

Education

Bachelor's Degree

Tools

DeepIntent

PulsePoint

Lasso

Kantar

Pathmatics

comScore

Job description

Description

The Associate Media Director, Programmatic, is responsible for supporting our omnichannel programmatic strategy and execution within Syneos Health, collaborating with agency teams. The role involves evangelizing the importance of omnichannel programmatic media in pharmaceutical media plans and working with Data Science to ensure effective data utilization for ROI. The target audience includes healthcare professionals, patients, and caregivers. The person will manage personalized programmatic media campaigns targeting these audiences to deliver positive results for clients.

Additionally, this individual will grow and maintain partnerships across the media group, including database services, DSP providers, and direct buy media partners. Hands-on experience in a trading desk environment is essential, along with the ability to lead trading and ad operations.

Core Responsibilities

Omnichannel Programmatic Media Strategy

• Provide recommendations on channel mix and strategic development for clients
• Enhance and scale our offerings
• Collaborate on new business opportunities and pitches with partner agencies
• Lead media collaboration with internal and external stakeholders
• Build relationships with client and agency brand teams to promote programmatic media adoption
• Share best practices for campaign management, reporting, and execution
• Communicate trends and insights across agencies
• Support trading and ad operations processes

Media Planning

• Create presentations for stakeholders
• Develop and present media recommendations with partners
• Work with data science to develop measurement plans
• Own campaign KPIs and overall success

Media Consulting

• Provide media strategy consultancy
• Coordinate between media teams and third-party agencies to align strategies and maximize creative potential

Systems & Tools

• Experience with ad tech platforms (e.g., DeepIntent, PulsePoint, Lasso)
• Knowledge of data visualization tools
• Experience with ad serving, tag management, and operations
• Familiarity with competitive media tools (e.g., Kantar, Pathmatics, comScore)

Qualifications

• Bachelor's degree with 4+ years in programmatic, ad operations, or biddable media
• Experience with pharmaceutical programmatic campaigns
• Knowledge of multimedia in programmatic environments
• Healthcare/pharmaceutical experience required
• Additional biddable media experience (social, search) a plus
• Strong presentation and client engagement skills
• Organizational, multi-tasking, and detail-oriented abilities
• Analytical and quantitative skills

The salary range is $115,000 to $125,000, with potential bonuses or commissions based on performance. Syneos Health promotes diversity and encourages candidates with transferable skills to apply. Join our Talent Network for more opportunities.

Why Syneos Health Communications? We help the biopharmaceutical industry bring solutions from lab to life, leveraging our health industry expertise to deliver smarter, faster answers. Our understanding of healthcare complexities enables us to simplify the complex for our clients.

We are an equal opportunity employer and comply with all applicable vaccination policies and regulations. Our benefits include competitive pay, health coverage, 401k match, flexible PTO, and sick leave, depending on location.