Associate Media Director

TBWA\\Worldwide; New York (NY); On-site; USD 80,000 - 115,000; Full time

Benefits offered by this job

health/vision/dental insurance

401(k)

stock purchase

vacation

sick and personal days

disability, life, travel insurance计划

retirement plans

Job summary

TBWA in New York seeks an Associate Media Director who combines managerial leadership with hands-on media planning. You will guide the Planner and Associate Planner, translate the Media Director’s vision into actionable campaigns, and collaborate with Analytics, Strategy and Production teams.

You will leverage digital, TV, and cross-channel media expertise, mentor junior staff, defend recommendations with data, and own projects from start to finish while liaising with clients.

Qualifications

• 5+ years of media planning experience in an agency or media environment.
• Strong strategic planning with full-funnel media strategies.
• Leadership in annual planning, budgeting, forecasting and investments across multiple clients and campaigns.
• Deep understanding across Linear TV, CTV/OTT, Video, Social, Search, Programmatic, Audio.
• Ability to translate data into actionable strategic recommendations.
• Experience with Nielsen, Comscore and other media research tools.
• Proven client leadership and ability to influence business decisions.
• Ability to mentor planning teams and collaborate cross-functionally.

Responsibilities

• Sell media strategies and partnerships to clients.
• Own campaigns from start to finish and ensure seamless execution.
• Be data-driven and provide persuasive insights.
• Be a critical thinker and defend strategic thinking with data.
• Collaborate across disciplines within Nissan United framework to deliver consistent outputs to clients.
• Stay up to date on the automotive industry and Nissan's initiatives.
• Act as liaison to clients for specific projects.

Skills

Media planning

Digital marketing

Leadership

Communication

Data interpretation

Presentation

Client relationship management

Forecasting

Tools

Nielsen

GWI

Comscore

Pathmatics

Simmons

MRI

Job description

Job Description

The Associate Media Director role is both managerial as well as tactical. You are responsible for helping to identify and understand the vision of the Media Director as well as bring it to life, through communicating and overseeing the work of the Planner and Associate Planner. You have a strong background in digital marketing & media and are comfortable working with data, analytics and measurement. You excel at media fundamentals and can educate team members on new processes and tools.

Agency

TBWA

Job Function

Media

Job Subfunction

Media Planning and Buying

Job Description

The Associate Media Director role is both managerial as well as tactical. You are responsible for helping to identify and understand the vision of the Media Director as well as bring it to life, through communicating and overseeing the work of the Planner and Associate Planner. You have a strong background in digital marketing & media and are comfortable working with data, analytics and measurement. You excel at media fundamentals and can educate team members on new processes and tools.

In a quickly evolving media landscape and a client who advocates for new, proactive and creative thinking, the NU structure is set up for collaboration across disciplines: Media, Creative, Analytics, Strategy, Production, Audience Development and Partnerships. A core responsibility will be to ensure the planning team operates seamlessly in the agency structure, alongside the investment, digital, creative, data and measurement teams to facilitate a consistent agency output that is desired by our clients.

We are looking for an Associate Media Director who is vocal in expressing their thoughts and opinions within our team as well as an advocate for our principles to the greater NU organization. The AMD will be expected to own specific projects from start to finish and be a direct liaison to clients.

Position Summary

Successful selling through of media strategies, plans and partnerships to clients

Clear ownership of campaigns and programs from beginning to end – seamlessly executed

Be data driven: the ability to provide persuasive perspective informed by data

Be a critical thinker: identify insights and defend strategic thinking with data

A collaborative mindset: Nissan United’s principal is about the converging of specialist agencies into one full-service agency that solves Nissan’s business challenges. Success in this agency requires an openness to new thinking, new ways of working and partnering with other disciplines in a collaborative way.

Stay up to date on the automotive industry and have knowledge of Nissan's current initiatives

Qualifications

• 5+ years of media planning experience within an advertising agency or media environment, with expertise across digital, traditional, and integrated media channels
• Strong strategic planning capabilities, including development of audience-driven, full-funnel media strategies aligned with client business objectives
• Proven ability to lead annual planning, budget allocation, forecasting, and media investment recommendations across multiple clients and campaigns
• Deep understanding of cross-channel media planning, including Linear TV, CTV/OTT, Video, Social, Search, Programmatic, Audio, and Emerging Media
• Strong analytical skills with the ability to translate audience, research, and performance data into actionable strategic recommendations
• Experience utilizing media research and planning tools such as Nielsen, GWI, Comscore, Pathmatics, Simmons, MRI, or similar platforms
• Demonstrated success managing senior-level client relationships, presenting recommendations, and influencing business decisions.
• Proven leadership experience with the ability to mentor and develop planning teams while fostering cross-functional collaboration
• Excellent communication, presentation, and storytelling skills with the ability to simplify complex data and strategic concepts.

Location:

Given the nature of our Media team and the client assigned to this role, we are only considering candidates that currently live in or wish to relocate to New York City, in the near future (first 60 days of employment).

The annual salary range for this role is $80,000 - $115,000 and may vary depending on the candidate’s geographic location and experience. Other compensation includes relocation costs, if applicable.

Benefits for this role include

• health/vision/dental insurance
• 401(k)
• stock purchase
• vacation
• sick and personal days
• disability, life, travel insurance plans and programs
• retirement plans subject to the terms and conditions of such benefit plans

New York: $80,000 - $115,000

Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in-office attendance.

For US Job Seekers

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