Brand Manager

N.V.C Corporation Co., Ltd. (Vital Premium Water).; Keo (AR); On-site; USD 70,000 - 90,000; Full time

Job summary

N.V.C Corporation Co., Ltd. (Vital Premium Water) is looking for a Manager, Brand to develop market strategies and coordinate marketing campaigns. This role aims to build brand equity and achieve the company’s business goals.

The ideal candidate must possess a Bachelor’s degree in Business Administration and have at least five years’ experience in a marketing role, preferably in FMCG manufacturing. Excellent communication skills and proficiency in English are required.

Qualifications

• Minimum five years’ experience in marketing or similar role in FMCG manufacturing.

Responsibilities

• Develop and implement annual marketing plans to achieve business objectives.
• Plan and implement brand activities based on the approved budget.
• Lead marketing activities on ATL, BTL, and digital platforms.
• Monitor and manage relevant marketing materials for effective usage.
• Work closely with Sales Function on brand activation and merchandising.
• Conduct marketing research to identify issues impacting sales.

Skills

Good interpersonal and communication skills

Good in English, both oral and written

PC literate – Microsoft Office – Word, Excel and Power point

Education

Bachelor’s degree in Business Administration or equivalent

Job description

Job Summary

The overall role of Manager, Brand is to develop market strategy and coordinate marketing campaigns based on approved budget to build brand equity and achieve company business goals.

Key Responsibilities

• Develop and implement annual marketing plans to achieve overall business objectives and profitability.
• Plan and implement brand activities based on annual approved budget to ensure effective and efficient usage of resources.
• Lead and manage marketing activities on ATL, BTL, and digital with relevant functions and evaluate all activities including promotions to ensure plans are executed effectively in accordance to timeline and expected results.
• Monitor and manage all relevant marketing materials including POSM, POS, premium items and amenities etc… to ensure all materials are utilized effectively and well allocation and management of stock.
• Work closely with Sales Function on brand activation and merchandising to ensure right POS, right SKU, right segments and amenities being used for the right brand.
• Work closely with Market Insight Function to conduct all kinds of marketing research to identify and initiate corrective actions on issues adversely impacting sales and marketing effectiveness.
• Other tasks assigned by superior.

Qualifications

• Education:
  • Bachelor’s degree in Business Administration, or an equivalent degree.
• Experiences:
  • Minimum five years’ experience in marketing role or similar role in FMCG manufacturing.
• Skills and knowledge:
  • Good interpersonal and communication skills
  • Good in English, both oral and written
  • PC literate – Microsoft Office – Word, Excel and Power point