Associate Marketer-Category Marketing

Lowe's; Mooresville (NC); Presencial; USD 70.000 - 110.000; Jornada completa

Descripción de la vacante

Lowe's in Mooresville, NC is seeking an Associate Marketer of Category Marketing to partner with Merchandising and build category messaging plans for Homeowner and Pro segments. This role serves as a COE for assigned divisions and ensures messaging consistency across in-store and online touchpoints.

You will lead the development of the category library, collaborate with internal marketing partners, and drive growth through data-informed program development and strong stakeholder engagement.

Formación

• Bachelor's degree in Marketing, Digital, E‑commerce, or related field.
• 5 years of marketing experience.
• 1 year running a P&L or working with P&L owners.
• 1 year leadership experience, preferably in Agile cross-functional teams.
• 1 year working cross-functionally.

Responsabilidades

• Build category messaging strategies with merchants and key stakeholders across channels.
• Analyze data to inform program development and business cases with Merchandising.
• Lead development of the category library and act as integrator across marketing.
• Identify product launches, growth opportunities, and priority items for Homeowner and Pro.
• Execute marketing plans with pricing partners and merchants across channels.
• Ensure clear, concise, and consistent messaging across all touch points.
• Monitor and report on impact of strategies quarterly with Category Manager.
• Coordinate with Lowe's Media Network (LMN) plans and calendars.

Conocimientos

Marketing experience

P&L ownership

Leadership

Cross-functional collaboration

Agile teams

Educación

Bachelor's degree in Marketing or related field

Descripción del empleo

Do your Best Work in Mooresville

This position is based at our headquarters in Mooresville, North Carolina. Our corporate office is a space where you can collaborate and do your best work. Take a walk, grab a bite (or a cup of coffee), work out or get a check-up - we invest in you so you can find your inspiration.

Your Impact

The Associate Marketer of Category Marketing will work with Merchandising to build and deliver category messaging plans. This position will support the development of differentiating messaging for prioritized Homeowner and Pro customer segments by leveraging consumer insights and a deep understanding of the competitive landscape. The Associate Marketer of Category will serve as a COE for an assigned business division(s) and serve as a single point of contact for key leaders within the marketing, merchandising and operations organizations. This position is responsible for consistent messaging across all customer facing touch points instore and online. Largely, the Associate Marketer is responsible for maintaining all necessary planning and execution artifacts for their respective category. This position has to know how to best represent the work with key stakeholders - especially merchandising and internal marketing partners.

What You Will Do

• Build category messaging strategies with merchants and other key stakeholders, based on a strong understanding of customer value, economics and competitive actions. Ensures consistent delivery across all customer facing touch points instore and online.
• Partner with Category Manager to analyze/interpret data to draw clear, actionable conclusions that influence program development and create growth supported by fact-based business cases in partnership with Merchandising.
• Lead the development of the category library and serves as the integrator across marketing and broader organization.
• Partner with cross-functional teams to ID product launches, product growth opportunities and priority items lists for Homeowner and Pro.
• Execute marketing of promotional plans with pricing partners and merchants, based on strong understanding of customer value, economics and competitive actions and execute across channels.
• Ensure clear, concise and consistent messaging across all customer touch points.
• Analyze, monitor, and report on the impact of strategies against goals and objectives both quarterly in partnership with category manager.
• Speak to vendor and Lowe's Media Network (LMN) plans and ensures that this work is represented in calendars and the category library.

Minimum Qualifications

• Bachelor's degree Marketing, Digital, E-Commerce or relevant field or equivalent years of experience in lieu of education requirement, if applicable
• 5 Years Marketing experience
• 1 Year Running a P&L or working alongside P&L owners
• 1 Year Leadership experience, preferably in Agile cross-functional teams
• 1 Year Working cross-functionally

Preferred Skills/Education

• Experience leading customer marketing at a retailer

About Lowe's

Lowe's Companies, Inc. (NYSE: LOW) is a FORTUNE® 100 home improvement company with total fiscal year 2025 sales of more than$86 billion. Lowe's employs approximately 300,000 associates and operates over 1,750 home improvement stores, 540 branches and 120 distribution centers. Lowe's is a core value S&P 500 equity stock and a dividend aristocrat. Based in Mooresville, N.C., Lowe's supports the communities it serves through programs focused on creating safe, affordable housing, improving community spaces, helping to develop the next generation of skilled trade experts and providing disaster relief to communities in need.

Lowe's is an equal opportunity employer and administers all personnel practices without regard to race, color, religious creed, sex, gender, age, ancestry, national origin, mental or physical disability or medical condition, sexual orientation, gender identity or expression, marital status, military or veteran status, genetic information, or any other category protected under federal, state, or local law.

Starting rate of pay may vary based on factors including, but not limited to, position offered, location, education, training, and/or experience. For information regarding our benefit programs and eligibility, please visit https://talent.lowes.com/us/en/benefits.