Associate Marketer: Category Growth & Messaging Lead

Lowe's; Mooresville (NC); On-site; USD 70,000 - 110,000; Full time

Job summary

Lowe's in Mooresville, NC is seeking an Associate Marketer of Category Marketing to partner with Merchandising and build category messaging plans for Homeowner and Pro segments. This role serves as a COE for assigned divisions and ensures messaging consistency across in-store and online touchpoints.

You will lead the development of the category library, collaborate with internal marketing partners, and drive growth through data-informed program development and strong stakeholder engagement.

Qualifications

• Bachelor's degree in Marketing, Digital, E‑commerce, or related field.
• 5 years of marketing experience.
• 1 year running a P&L or working with P&L owners.
• 1 year leadership experience, preferably in Agile cross-functional teams.
• 1 year working cross-functionally.

Responsibilities

• Build category messaging strategies with merchants and key stakeholders across channels.
• Analyze data to inform program development and business cases with Merchandising.
• Lead development of the category library and act as integrator across marketing.
• Identify product launches, growth opportunities, and priority items for Homeowner and Pro.
• Execute marketing plans with pricing partners and merchants across channels.
• Ensure clear, concise, and consistent messaging across all touch points.
• Monitor and report on impact of strategies quarterly with Category Manager.
• Coordinate with Lowe's Media Network (LMN) plans and calendars.

Skills

Marketing experience

P&L ownership

Leadership

Cross-functional collaboration

Agile teams

Education

Bachelor's degree in Marketing or related field

Job description

Lowe's in Mooresville, NC is seeking an Associate Marketer of Category Marketing to partner with Merchandising and build category messaging plans for Homeowner and Pro segments. This role serves as a COE for assigned divisions and ensures messaging consistency across in-store and online touchpoints.

You will lead the development of the category library, collaborate with internal marketing partners, and drive growth through data-informed program development and strong stakeholder engagement.