Associate Manager, Social Media

Smart & Final; Commerce (CA); On-site; USD 63,273 - 77,334; Full time

Job summary

A retail company in California is looking for an Associate Manager, Social Media to oversee social media strategies and execution across various platforms. This role focuses on content development and performance analysis to drive engagement and brand consistency. Candidates should have a relevant Bachelor's degree and at least three years of experience managing social media for consumer brands. The starting salary for this position is $70,304, contingent on qualifications.

Qualifications

• Three or more years of professional social media experience.
• Experience managing brand social channels for a consumer or retail brand.
• Ability to analyze reach, engagement, and conversion metrics.

Responsibilities

• Execute daily social media strategies across platforms.
• Develop content for social media including videos and static assets.
• Track performance and report insights on social media activities.

Skills

Social media strategy

Content development

Performance tracking

Collaboration

Market awareness

Education

Bachelor’s degree in Marketing, Communications, Advertising, or Business

Job description

Join to apply for the Associate Manager, Social Media role at Smart & Final

Summary

Own day-to-day social media execution across assigned platforms for Chedraui USA. Drive content performance, engagement, and brand consistency. Partner across Marketing, Merchandising, Operations, Media, and Corporate Communications. Support business goals across awareness, traffic, loyalty, and promotions.

Essential Duties and Responsibilities

Social Strategy and Execution

• Execute platform-specific social strategies aligned to brand and business priorities
• Manage daily publishing, engagement, and moderation across owned social channels
• Maintain content calendars tied to promotional, seasonal, and brand moments
• Ensure voice, tone, and visual standards align with brand guidelines

Content Development

• Brief and guide development of short-form video, static assets, stories, and reels
• Partner with Creative and external vendors on social-first formats
• Support creator and influencer activations in coordination with Corporate Communications
• Write platform-native copy optimized for performance and clarity

Performance and Optimization

• Track organic and paid social performance against KPIs
• Analyze reach, engagement, traffic, and conversion metrics
• Identify trends, insights, and opportunities for improvement
• Share performance reporting with Marketing leadership on a regular cadence

Paid Social and Budget Oversight

• Support paid social planning and execution with internal teams and media partners
• Monitors spend and pacing across campaigns
• Recommend optimizations based on performance data

Cross-Functional Collaboration

• Partner with Merchandising and Operations to support promotions and events
• Align with Media, CRM, and Digital teams on integrated campaigns
• Support store-level and regional initiatives as needed

Market and Competitive Awareness

• Monitor platform changes, emerging formats, and industry trends
• Conduct competitive and category audits
• Translate insights into actionable recommendations

Education and Experience

• Bachelor’s degree in marketing, Communications, Advertising, or Business
• Three or more years of professional social media experience
• Experience managing brand social channels for a consumer or retail brand
• Experience working with agencies or external partners

Compensation

The starting salary for this position is $70,304.00. The actual starting pay will be determined by a number of qualifications; including, experience and relevant skills.

Our company provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics.