Associate Brand Manager

Libbey; Toledo (OH); On-site; USD 65,000 - 90,000; Full time

Job summary

Libbey is seeking an Associate Brand Manager to support and own day-to-day management of Retail and E-Commerce portfolios. You will partner with the Senior Manager, Brand Marketing on priorities and growth opportunities.

You will analyze performance, campaigns, and marketplace trends to identify risks and opportunities, contribute to annual planning, and help develop growth initiatives across multiple channels.

Qualifications

• Bachelor's degree required in marketing, business or related field.
• Strong project management, organization and follow-through.
• Analytical mindset with ability to interpret marketing and marketplace data.
• Effective written, verbal and visual communication skills.
• Experience with cross-functional initiatives and campaigns preferred.

Responsibilities

• Own day-to-day marketing support for assigned Retail and E-Commerce portfolios.
• Develop portfolio reviews, analyze results and marketplace trends.
• Support annual brand and portfolio planning and growth initiatives.
• Lead post-launch performance reviews and recommend actions for future campaigns.
• Support marketing programs across retail, digital, e-commerce, and content channels.
• Partner with agencies and vendors to execute campaigns and activation plans.
• Support commercialization activities for new products and growth programs.
• Monitor campaign and e-commerce performance metrics to improve visibility and conversion.
• Collaborate with Sales, Channel Marketing, Product, NPD, PMO and external partners.
• Monitor customer, competitor and marketplace trends to identify implications.

Skills

Project management

Communication

Analytical mindset

Attention to detail

Cross-functional collaboration

Education

Bachelor's degree in Marketing, Business, Communications or related field

Tools

Microsoft Office

Job description

TheAssociate Brand Manager supports and owns day-to-day management of assigned Retail and E-Commerce portfolios, while developing the skills and business acumen necessary for broader brand leadership responsibilities.

RESPONSIBILITIES

• Own day-to-day marketing support for assigned Retail and E-Commerce portfolios while partnering with the Senior Manager, Brand Marketing on business priorities and growth opportunities.
• Develop recurring portfolio performance reviews, analyzing business results, campaign effectiveness, and marketplace trends to identify opportunities and risks.
• Support annual brand and portfolio planning, including objective setting, opportunity identification, prioritization, and development of growth initiatives.
• Lead post-launch performance reviews and recommend actions to improve future commercialization and activation efforts.
• Support development and execution of marketing programs across retail, digital, e-commerce, content, and customer-facing channels.
• Partner with agencies and external vendors to execute campaigns, content development, and activation plans.
• Support commercialization activities for new products, portfolio initiatives, and growth programs, ensuring effective execution across cross-functional partners.
• Monitor campaign and e-commerce performance metrics and recommend opportunities to improve visibility, engagement, and conversion.
• Partner with Sales, Channel Marketing, Product, NPD, PMO, and external partners to support execution of key business priorities.
• Monitor customer, competitor, shopper, and marketplace trends to identify implications for assigned portfolios.
• Maintain marketing materials, content, and selling resources that support customer-facing teams and commercialization efforts.
• Build strong cross-functional relationships through ownership, responsiveness, and consistent follow-through.

REQUIREMENTS & QUALIFICATIONS

• Bachelor's degree in Marketing, Business, Communications or related field
• 2-4 years of experience in marketing, product marketing, brand marketing, channel marketing, demand generation, sales support, communications, or related disciplines
• Strong project management, organization, follow-through, and attention to detail
• Analytical mindset with the ability to interpret marketing, business, and marketplace data
• Effective written, verbal, and visual communication skills
• Proficiency with Microsoft Office and comfort learning marketing technology platforms, content systems, and reporting tools
• Experience supporting cross-functional initiatives, campaign execution, product launches, creative development, or commercial support preferred
• B2B, foodservice, tabletop, hospitality, housewares, consumer products, retail, or distribution industry experience preferred

COMPETENCIES FOR SUCCESS

• Take Control: ask for the direction and support you need to attain mastery of your objectives and ownership of your professional development.
• Be Engaged & Committed: lean in to learn, engage, and contribute, resulting in increased performance and personal satisfaction from your work.
• Be Accountable: hold yourself responsible for achieving your goals and successfully executing against the organization's initiatives.
• Continuous Improvement Mindset: Act with curiosity, proactively identifying and implementing changes to enhance work processes and outcomes. Consistently seek opportunities to improve efficiency, quality, and overall effectiveness.