Associate Manager, Global Upstream Marketing

Stryker Employment Company, LLC; Mahwah (NJ); Hybrid; USD 123,000 - 205,000; Full time

Job summary

Stryker is seeking an associate manager, Global Upstream Marketing, to lead the development and evolution of the Trauma portfolio by translating customer, market, and competitive insights into strategies for future products. The role drives product lifecycle management and partners with R&D and cross-functional teams to define and deliver new products.

You will lead cross-functional NPD and commercialization activities, define market objectives and segmentation, and establish evidence-generation

Qualifications

• Bachelor’s degree or higher required.
• Experience in marketing, product management, portfolio management, or related business function.

Responsibilities

• Lead market, customer, competitive, and industry analysis to identify unmet needs and growth opportunities.
• Translate VOC and research into actionable product and portfolio strategies.
• Develop financial models, business cases, forecasts, and ROI assessments for new product development and investments.
• Lead cross-functional NPD and commercialization activities with R&D, Sales, Marketing, Finance, Manufacturing, Operations, and Clinical Affairs.
• Define business and marketing objectives, segmentation, targeting, and value propositions for new products.
• Establish evidence-generation priorities, publication strategies, and product messaging supported by clinical evidence.
• Drive lifecycle management and launch planning including sales tools, pricing, and performance metrics.

Skills

Market analysis

Cross-functional teamwork

Financial modeling

Portfolio management

R&D collaboration

Education

Bachelor’s degree

Job description

Work Flexibility: Hybrid

Make an impact by helping shape the future of Stryker’s Trauma portfolio.

As an associate manager, Global Upstream Marketing, you will lead the development and evolution of the product portfolio by translating customer, market, and competitive insights into strategies for future products. This role drives product lifecycle management, identifies opportunities to strengthen the portfolio, and partners closely with Research & Development and cross-functional teams to define and deliver new products.

What You Will Do

• Lead market, customer, competitive, and industry analysis to identify unmet needs, market opportunities, emerging trends, and potential sources of growth.
• Translate Voice of Customer, key opinion leader, qualitative, quantitative, and third-party research into actionable product and portfolio strategies.
• Develop financial models, business cases, forecasts, pricing analyses, and return-on-investment assessments to support new product development and investment decisions.
• Lead cross-functional new product development and commercialization activities in partnership with Research & Development, Sales, Marketing, Finance, Manufacturing, Operations, and Clinical Affairs.
• Define business and marketing objectives, customer segmentation, targeting strategies, value propositions, and pre-commercialization plans for new products.
• Partner with Clinical Affairs and Product Marketing to establish evidence-generation priorities, publication strategies, and product messaging supported by clinical evidence.
• Drive product lifecycle management and launch planning, including sales tools, channel communications, pricing approaches, performance measures, and contingency planning.
• Evaluate market potential, customer acquisition and retention opportunities, sales trends, and business performance to recommend portfolio investments and growth strategies.

What You Will Need

• Required Bachelor’s degree.
• Minimum 6 years of professional experience in marketing, product management, portfolio management, sales, Research & Development, finance, or a related business function.
• Experience applying financial modeling, business case development, forecasting, or financial analysis to business or portfolio decisions.
• Experience in market segmentation, market analysis, global marketing, or portfolio strategy.
• Experience working cross-functionally with Research & Development, Sales, Marketing, Finance, Manufacturing, or Operations.
• Experience supporting upstream marketing, downstream marketing, product management, portfolio management, or new product development.
• Preferred Minimum 2 years of experience in medical devices, healthcare, or another regulated industry.
• Experience in new product development, commercialization, product launches, product lifecycle management, Voice of Customer research, competitive intelligence, global product management, or international commercialization.

United States of America

Pay Ranges

US20: $123,100 - $205,200 USD Annual View the U.S. work location and transparency guide to find the pay range for your location.

Travel Percentage: 30%

Stryker Corporation is an equal opportunity employer.

Qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, gender identity, sexual orientation, national origin, disability, or protected veteran status.

Stryker is an EO employer – M/F/Veteran/Disability.

Stryker Corporation will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant.

However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information.

Stryker is one of the world’s leading medical technology companies and, together with its customers, is driven to make healthcare better.

We offer innovative products and services in Orthopaedics, Medical and Surgical, and Neurotechnology and Spine that help improve patient and hospital outcomes.

We are proud to be named one of the World’s Best Workplaces! For more information, visit: www.stryker.com

Work Flexibility Remote

Role allows you to work the majority to 100% of time from an alternate workplace. These roles could have travel expectations, and you must work within the country of the job requisition location.

Field-based

You can expect to regularly work a majority to 100% of time at customer facilities and has a set territory or expectation to travel within a set boundary. Almost all sales roles would likely be qualified as field-based.

Onsite

Role is 100% located at a Stryker facility. Some ad hoc flexibility may be available depending on role, level, and job requirements. Manufacturing roles and any role that requires physical presence at the office would qualify under this category.

Hybrid

You can expect to regularly work in both an alternate workplace and a Stryker facility. Roles that are partially remote or co-located would qualify as hybrid, and the expectation to be onsite would be defined and agreed upon by your manager/supervisor.