Associate Brand Manager - Hybrid

Stryker; Portage (MI); Hybrid; USD 103,000 - 171,000; Full time

Job summary

Stryker is seeking an Associate Brand Manager for its Orthopedic Instruments business and OrthoTech division in the United States. You will own the ORD portfolio, shaping pricing strategy, commercial programs, and sales enablement across hospital and ASC environments.

You will collaborate with Upstream Marketing, R&D, MedEd, Sales Enablement, and MarCom to align product strategy, lead marketing education, and coordinate capital blade solutions with Mako teams.

Qualifications

• Bachelor’s degree is required.
• 6+ years of experience in marketing, sales, or related commercial function.
• Experience owning or supporting product portfolios in a cross-functional environment.
• Preferred experience in medical devices, healthcare, or regulated industries; downstream marketing or commercial strategy; pricing strategy or program development; prior people leadership or informal leadership experience.
• Experience supporting ASC and hospital-based commercial strategies.

Responsibilities

• Own downstream commercialization for the Orthopedic Disposables (ORDs) portfolio, including cutting accessories, ProCare services, robotic/manual blades, cement, detergents, and tourniquet cuffs
• Develop and execute pricing strategies and commercial offenses to drive portfolio growth and counter third-party competitors
• Partner closely with Sales to position disposables as premium, value-driven solutions that accelerate capital adoption
• Lead the development of sales education, messaging, and training materials to improve field confidence and consistency
• Collaborate cross-functionally with Upstream Marketing, R&D, MedEd, Sales Enablement, and MarCom to align product strategy and execution
• Serve as the primary marketing interface for robotic blade solutions, coordinating closely with Mako and capital teams
• Design and execute ASC-specific programs that differentiate Stryker’s disposable offerings
• Manage and develop a Marketing Associate, providing coaching, prioritization, and performance feedback
• Monitor portfolio performance, market dynamics, and field feedback to identify opportunities and risks
• Take ownership of portfolio planning activities including annual marketing planning, forecasting support, and executive updates

Skills

Marketing experience

Portfolio management

Pricing strategy

Cross-functional collaboration

Leadership

Education

Bachelor's degree

Job description

Work Flexibility: Hybrid or Onsite As an Associate Brand Manager within Stryker’s Orthopedic Instruments business and our newly formed OrthoTech division, you will own a high‑impact, orthopedic disposables portfolio that plays a critical role in driving capital penetration, customer loyalty, and long‑term growth. This role offers the opportunity to step into true portfolio ownership shaping pricing strategy, commercial programs, and sales enablement for cutting accessories, ProCare services, orthopedic disposables, and robotic/manual blades across hospital and Ambulatory Surgery Center (ASC) environments. You’ll work at the intersection of sales, marketing, R&D, and operations, while gaining meaningful people leadership experience and visibility within one of Stryker’s most legacy businesses.

WHAT YOU WILL DO

• Own downstream commercialization for the Orthopedic Disposables (ORDs) portfolio, including cutting accessories, ProCare services, robotic/manual blades, cement, detergents, and tourniquet cuffs
• Develop and execute pricing strategies and commercial “offenses” to drive portfolio growth and counter third‑party competitors
• Partner closely with Sales to position disposables as premium, value‑driven solutions that accelerate capital adoption
• Lead the development of sales education, messaging, and training materials to improve field confidence and consistency
• Collaborate cross‑functionally with Upstream Marketing, R&D, MedEd, Sales Enablement, and MarCom to align product strategy and execution
• Serve as the primary marketing interface for robotic blade solutions, coordinating closely with Mako and capital teams
• Design and execute ASC‑specific programs that differentiate Stryker’s disposable offerings
• Manage and develop a Marketing Associate, providing coaching, prioritization, and performance feedback
• Monitor portfolio performance, market dynamics, and field feedback to identify opportunities and risks
• Take ownership of portfolio planning activities including annual marketing planning, forecasting support, and executive updates

WHAT YOU NEED

• Required Bachelor’s degree
• 6+ years of professional experience in marketing, sales, or a related commercial function
• Demonstrated experience owning or supporting product portfolios in a cross‑functional environment
• Preferred Medical device, healthcare, or regulated industry experience Downstream marketing, product marketing, or commercial strategy experience Pricing strategy or program development experience Prior people leadership or strong informal leadership experience Experience supporting ASC and hospital-based commercial strategies United States of America

Pay Ranges: USN: $102,600 - $171,000 USD Annual View the U.S. work location and transparency guide to find the pay range for your location.

Travel Percentage: 20% Stryker Corporation is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, gender identity, sexual orientation, national origin, disability, or protected veteran status. Stryker is an EO employer – M/F/Veteran/Disability. Stryker Corporation will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information. Stryker is one of the world’s leading medical technology companies and, together with its customers, is driven to make healthcare better. We offer innovative products and services in Orthopaedics, Medical and Surgical, and Neurotechnology and Spine that help improve patient and hospital outcomes. We are proud to be named one of the World’s Best Workplaces! For more information, visit: www.stryker.com Work Flexibility Remote – Role allows you to work the majority to 100% of time from an alternate workplace. These roles could have travel expectations, and you must work within the country of the job requisition location. Field-based – You can expect to regularly work a majority to 100% of time at customer facilities and has a set territory or expectation to travel within a set boundary. Almost all sales roles would likely be qualified as field-based. Onsite – Role is 100% located at a Stryker facility. Some ad hoc flexibility may be available depending on role, level, and job requirements. Manufacturing roles and any role that requires physical presence at the office would qualify under this category. Hybrid – You can expect to regularly work in both an alternate workplace and a Stryker facility. Roles that are partially remote or co-located would qualify as hybrid, and the expectation to be onsite would be defined and agreed upon by your manager/supervisor.